The “First Wave” of Networking Activity

fourth-of-july-fly-overFirst and foremost, enjoy the long Holiday weekend!  Our freedom has never been free, nor has our independence been shaken.

Your Career Compass

Job search does not happen in a digital vacuum.

I have long suggested that steps one and two of our 12-step Process M.A.P. give us all the ingredients we need to “get in the galley” and cook up a three course meal of our personal marketing collateral materials.  Most job seekers seem to prefer starting with a resume, so that they can begin simply applying to any job that seems remotely close to what they can do…


Thursday, July 7th… Implementing your PMP: The ‘First Wave’ and beyond


Pilot OnboardI encourage you to work with all your ingredients at the same time…if your desired result is a nice prime rib dinner, don’t start with the meat—start with the seasonings and vegetables, even get your dessert started…

Because that “meaty” resume is the easiest and quickest of what you need to prepare!

So…job seeking ‘chefs,’ let’s look at the ingredients that you have identified through assessment of your galley shelves, and your dinner of choice.

You have learned in earlier sessions that the key to the whole notion of productive and efficient networking is to generate INTERACTIVE communication, the initial basis of relationship building!  When involved with active job search, part of our preparation is to develop our set of Personal Marketing collateral materials, the vehicles by which we deliver our “story.”   We season our job search performance by building confidence in that story through practice and research.

Ah, and finally our just desserts… the CAREER pay-off is the network we build through the focus of targeting and the management of our contacts.

Networking is a contact sport!

The ‘FIRST Wave’

Your purpose in this ‘first wave’ of networking is to gain information, advice, and most importantly names of other individuals you can call.  You can create INTERACTIVE communication with NO rejection!  The lifeline of networking is to always get more ‘contacts.’ So, be sure to ask each person if they have a minute to talk to you, and when finished talking thank them for their time.

Make networking calls in a block of time. Each call is more comfortable than the one before. Do not call people and ask them if they have any openings at their company… This is almost always totally non-productive.  By starting with people you already know, or have a reason to know, you will be gaining confidence with every conversation!

THE PRINCIPLES BEHIND A SUCCESSFUL JOB SEARCH ARE ALWAYS THE SAME: the search process itself is time consuming work, and the more productive time you spend on your job search the more interviews and job offers you will generate.

So the question at this point is “Where do you find out about job openings and on which avenues of job search should you spend the most time?”

 THE BEST (And Worst) OF BOTH WORLDS

Technology has done a terrific job of consolidating posted job leads. Web crawling software can reach out and consolidate classified ads, recruitment posts and company posted job opportunities. We know these consolidated sites as Internet Job Banks… and some of them contain a huge amount of postings.

Unfortunately, their very size makes it challenging to stay current and eliminate redundancy. Also unfortunate is the fact that these very same job banks have consolidated your competition and rejection from Corporate America. This is not even mentioning that Corporate America is also missing it’s goal of better qualified resumes to fuel its recruitment effort… they’re simply getting MORE resumes to process!

Solution? Use the Job Banks to generate your most attractive leads, then network your way into those targeted organizations.  This is getting the most from your use of technology instead of being abused by it!

 

Your “Digital Footprint”

Compass-seaLHow can one accomplish this critical element of your Personal Marketing Plan, your ‘digital footprint?’  Use the time you spend on LinkedIn to address your two critical tasks:

1.   Task #1 is to keep your profile as a dynamic reflection of what you learn from your networking experience, tweaking your way to better search page results.  This is worth more time in the beginning of your career transition, but regular time throughout.

2.   Task#2 is to be interactive by participating in appropriate Group discussions, ‘like-ing’ comments of your choice, private messaging the writers of those comments as potential new contacts, following targeted Companies, and regularly ‘updating your network by ‘share-ing’ articles or posting brief ‘white papers’ than express your knowledge and expertise.

TASK#1: Your Profile

Your LinkedIn Profile can be your optimal DIGITAL aid to networking.  You can ‘design’ your Profile to draw interested parties TO YOU… this is called a ‘pull marketing’ effort and is heavily dependent on your search engine optimization (SEO) score.  This is an over-simplification, but the name of that game is to find creative ways to stack your keywords, using every allowable boundary of LinkedIn.

The challenge is to create this heavy barrage of keywords in a less than obvious manner, so that your Profile is still reader-friendly to those potential contacts, recruiters, or hiring authorities.

On the other hand, you may elect to use your Profile to get your story out to potential interested contacts, recruiters, or hiring authorities.  This would be utilizing a ‘push marketing’ design and would integrate a more narrative approach, with all due grammar in place…making it much more reader-friendly.

The challenge is to create such a narrative ‘storyline’ which has sufficiently high SEO score to rank you in the first several pages of a keyword search, AND…

…AND narrative enough to be appealing to the actual reader of your profile.

I encourage the Candidates that I serve to get the best of BOTH marketing approaches—both push and pull marketing strategies.  Remember, the LinkedIn search algorithm looks for your activity level FIRST and your SEO score SECOND (a close second)… so let your desired results be your guide.

While your page will detail your work history, don’t assume you can copy and paste your resume and be done with it. Your profile page should reflect your professional interests, passions, and ambitions at this point in your career.

It’s not a mistake to start with cutting and pasting from your resume.   It becomes the core of this high tech, written ‘personal marketing’ collateral. But then edit your storyline and put personality back in to it.

TASK#2: Developing YOUR Network

Goal: Continue to gain benefits from your social network — without making it your full-time job.  Don’t expect that you can post something (TASK#1) one time and get ongoing benefits.    Rather, you’ll need to continually update and refine your profile and your network. The most obvious way to do this is to add new contacts.

When I come home from a conference, for example, I go through the business cards I’ve collected to see who’s on LinkedIn.

Adding new contacts, sometimes from outside your immediate field or industry, is also a subtly persuasive way to sell yourself by letting others see how far your professional sphere extends.

I encourage job seekers to reach out to contacts even when you don’t have a business concern.  I try to touch base with a few contacts every week for no other reason than to check in and see how things are going.

TASK#3: Job Lead Development

 

 

“Drown-proofing” Your Resume

Your Career CompassMany job seekers feel “swamped,” like being pitched overboard from their boats in the challenging waters of career transition.  When they lose their job, they realize that they have not provided themselves with the appropriate life preserver.  In today’s digital world of recruitment, the traditional approaches to job search seem to provide more opportunities to drown, than to survive and thrive…

Many job applicants and resumes must first survive the applicant tracking system (ATS) before a live person even looks at them.  Even experienced and strong swimmers know to wear their life jackets in challenging waters.


Next week’s session: Thursday, June 23rd… Developing Your Personal Marketing Plan (PMP) BEING prepared for a productive and efficient job search.


Pilot OnboardIn “Embracing the OTHER Job Market,” we learn to be aware of our surroundings in the challenging waters of career transition.  We learn to provide ourselves with supportive career strategies to avoid the “black hole” of Internet job and resume banks… So, to come back on point, job seekers need to find out how to get your resume ranked highly within applicant tracking systems, so that it can then go on to the real human beings who will call you for interviews.

An ATS is a type of software application that handles the recruitment process, namely by sorting through thousands of resumes, to determine which ones are the best fit for the positions for which they were submitted. Applicant tracking systems do not process your resume so differently from recruiters glancing at your resume, as both are looking for certain criteria for inclusion. Whereas human recruiters are often looking for grounds for automatic rejection, such as spelling errors or lack of relevant skills, applicant tracking systems operate by searching resumes for keywords.

USER-friendly applicant tracking systems…

Applicant tracking systems help employers save time and paper and help them stay organized. Without them, recruiters would have to spend much more time filing and shredding papers or moving and deleting emails. With applicant tracking systems, there is no risk of an employer accidentally deleting the email containing the resume of the applicant the company wants to hire. An ATS also makes it easy for employers to keep tabs on the hiring process and to communicate with applicants directly.

Applicant tracking systems were first used by large corporations that receive thousands of applications, but smaller businesses are now also using them. Just as companies use software applications and other dashboards to keep track of relevant information on their customers, using similar software to organize information on prospective employees makes sense for employers of all sizes.

THIS WEEK’s Event: CLOSING THE DEAL I-Interview STRATEGIES…Thursday, May 12th@ 8:45AM at The Egg and I Restaurant

Please SHARE THIS POST with your network.

Thursday, May 12th, we will focus on Interview concepts and strategies, including MoneySpeak and interviewingincluding a PRE-Offer Negotiation Approach.  This stuff is worth your practice time in anticipation of that terrific offer you’ll get!

We meet at The Egg and I Restaurant (NW Quadrant of Arapaho and Montfort) in Addison.  Come prepared to work on YOUR most difficult or challenging interview issues.

As it is important to be prepared for pre-mature discussion of salary…

“He who mentions money FIRST, loses!”

When an offer is extended to you, you should feel prepared to respond appropriately AND consider optimizing the package offered.

Who should attend?

  1. Those who want to perform more effectively in actual interviews–get to the offer!
  2. Those seeking a systematic, focused, more predictable way to conduct any interview and discussion of salary;
  3. “Regulars” who need a ‘booster shot.’… and bring a guest;
  4. New Comers and tire kickers… this is a great session with which to supplement your job search effectiveness!

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Launching and SUSTAINING An Effective Job Search

Your Career CompassAs a contact sport, networking is about interaction between sender and receiver, buyer and seller… job seeker and potential employers. The great news is that you get to start from YOUR ‘sweet spot’ or middle ground where all this interaction occurs the easiest!


Thursday, April 28th… Implementation of your PMP:  Are you conducting an efficient and productive job search?  A good session to start or refresh your efforts!


In your “first wave,” you should start with people that you already know or have some connection to. If your ‘natural network’ doesn’t have a regular meeting—most do not, by their very diverse nature—groups of like-minded people are easy to identify and attend.

As you begin to reach out and broaden your ‘sweet spot,’ be selective in your attempt to create a supportive ‘community’ grouping close to your targeted marketplace.  Networking within your targeted marketplace, your unique, job search ‘community’ should play a critical role in your Personal Marketing strategies. It is an easy means to getting the word out about your business to people who may purchase and influence others to purchase your service or goods.

** Note:   But just as with any other job search activity, we get what we put into it.

Pilot OnboardThat being said, local networking events are seeing record turnouts lately, a sign that leads us to believe the networking is paying off. A Local Networking Group is any organization, which meets on a regular basis, to share and receive referrals and leads. Examples of formal Local Networking groups for small and medium sized business include: BNI (Business Networking International), Merchants’ Associations, Chambers of Commerce, and Business Associations.

Some of the largest local organizations devoted to supporting job seeker efforts are  Frisco Connect, Cathedral of Hope, the Southlake Group, Watermark Church… to name just a few. Many are associated with church support organizations… but are completely nondenominational in their approach, operation and outreach.

WHAT to start with if you have a huge personal contact network to start with… great! Start by prioritizing your list into three sub categories… Seasoned networkers with terrific phone and interview skills will undoubtedly start their networking efforts at the “B” and “SEE” list levels… but for the ‘normal’ job seeker this represents pre-mature activity.

Use the earlier preparation steps, practice time, and your first several ‘baby steps’ to develop your effectiveness BEFORE having to perform for your best contacts. “Don’t shoot yourself in the foot.” Further, try to avoid the temptation to respond to your sense of urgency in securing your next employment, with lack of adequate preparation and planning— the first seven steps—don’t be guilty of… “Ready… FIRE… Aim” It is as easy as a-b-c…

YOUR DISTRIBUTION NETWORK

Steps six and seven of our 12-step Process M.A.P., initial research and pulling together your initial contact list are in place to create focus to your efforts… What are the trends in the market that are attractive to you, and which target organizations are most needy of your value proposition?

Your evolving contact list will take you through the A-B-C’s of networking and the development of your distribution channels…

  1. Start with people you already know or have reason to “should know,” as they are the most likely to be receptive to your initial efforts.
  2. As you develop your network, identify key bridge contacts that can give you specific information or introduce you to key decision-makers and hiring authorities.
  3. Critical to your success is building relationships with people who can influence your hiring. This ‘must see’ list of influential contacts and hiring authorities is the epicenter of your job search campaign!

“WORDCrafting” Your Collateral Materials

Pilot Onboard

A “traditional” resume looks backward into your work history, creating the story of what you’ve already done… and little more. It’s like a historical document.  To embrace the OTHER job market, however, you’ll need to create a forward looking “story” of what YOU CAN DO. Ideally, your resume “story” should allow the reader to see you as a perfect fit for the opportunity’s requirements and expectations. Write for the reader!

Target your accomplishments, such as increased sales and profits, reductions in costs, etc. Focus on achievements that support your qualifications for your job goal. Are you challenged in finding the right words?

LinkedIn can be a valuable tool for you to use in self-assessment.  Access the LinkedIn Profiles of other professionals like you… experiment by searching for a person like you in LinkedIn.  KEYWORDS become personalized phrases by incorporating adjectives and adverbs that uniquely FIT you…

Those phrases should be confirmed for the reader and listener with high-impact accomplishment statements (behavioral evidence, like the bulleted information in a well written resume)… a well-‘crafted’ accomplishment statement can trigger appropriate questions that allow you to expand on your strengths, with…

…positive, supportive examples, elements of your career story—PROOF of your value proposition.

To achieve a good “careerFIT” between you and any future opportunity, you have to ask yourself some basic questions about yourself and your prospective employers. The fit depends on how well the jobs meets your needs and how well your skills and abilities meet the employer’s needs.

The employer will make a decision and extend an offer to you: now it is time for you to make your decision. Write out the factors that are important to you in a job… actually write out your list. During your career transition, learn the value of setting your offer criteria, a key element of your Personal Market Plan.

You understand that managing your own career involves three key ingredients:

  1. Confidence in knowing that your career is on the right path;
  2. Continuous research and networking leading to awareness of potential “next steps…” to keep your career moving forward;
  3. Competency with job-changing skills.

In today’s digital world of recruitment, you have two very challenging goals… Ultimately, your goal is to secure the next right employment for yourself… that must start with your identification of what right is. THAT requires some exploration, identification of key elements of your Career FIT, and planning to pull it all together, create focus… make it happen. Yes…. FIT Happens!

FULLY Utilizing Your “Communication Strategy”

Pilot OnboardYour work in Achieving CareerFIT led you to the determination of your career objective… Exactly what is the best next step for you in your career transition?  It also suggested strongly that you set your straw-man offer criteria to guide you in moving forwardKnowing what your next right employment  is.

This will help focus your actual search. With clarity in your positioning and targeting goals, you can write a great resume to convey “your story.”

 


Thursday, March 31st… Developing In-sync Personal Marketing Collateral Materials.  Learn to integrate your communication strategy with your resume and other written, as well as verbal, approaches.


Your Personal Market Collaterals…

WRITTEN COLLATERAL… 

  1. A GREAT Resume that positions you clearly as a terrific FIT with your career objectives… and in today’s technologies, a database-friendly, asci version;
  2. A correspondence template package that consistently carries your communication strategy, your message… and in today’s technologies, a reformatted, text only version of your resume ready for email needs;
  3. A high impact, personal biography and/or NETWORKING PROFILE that you can lead with in your referral based networking strategies.
  4. A clear and complete LinkedIn Profile, one that is based on your communication strategy and in synch with your other written collaterals.

VERBAL COLLATERAL… 

  1. A well rehearsed “two minute commercial,” your answer to the most asked question during career transition, “Tell me about yourself.”
  2. Several, well though out, “elevator speeches,” examples that support your primary, positioning, key words. These are usually your representative accomplishments under the SUMMARY of your resume. (30 seconds to 1 minute)
  3. A succinct “qualification statement” that you can use as an introduction at networking events. (usually 20 – 30 seconds)
  4. An “exit statement” which explains your availability, to address the second most asked question during career transition.

Having your collaterals prepared and rehearsed prior to active personal marketing is central to your success and builds confidence.

Consistency in the delivery of your message is what creates memory… and frequency of your message helps you get there… strive for top-of-mind awareness where it relates to your candidacy.

Your personal marketing COMMUNICATION STRATEGY, your story, must be built around keywords and phrases that best describe your unique value proposition. These words come from your concerted self-assessment process. The challenge is matching the words that best describe your next right employment with the words that best describe a potential new employer’s needs.

A communication strategy that does not achieve that is doomed to otherwise controllable difficulties—and, worst…failure. So, understand that getting recruited involves two distinct elements…

  • Being screened for meeting a JOB’s requirements… a subjective process created by the potential employers of the marketplace. They set the bar HIGH, defined by functional experience, skill set, and knowledge standards so they don’t have to interview every JOB applicant.
  • Being selected by the hiring authority… another subjective process which now involves their assessment of a job-seeker’s FIT with their needs, including personality, work habits, and other ‘cultural’ standards. They cannot hire all qualified candidates. They must choose.

A job-seeker, then, can give themselves choices when they choose to embrace the OTHER Job Market. They improve their probability of success by nearly eliminating the pre-mature screening and rejection process.

Instead, the SMART job-seeker chooses to build relationships with potential employers first, researching attractive trends and targeted organizations in order to maximize probability of success, avoiding the HR-driven screening process to identify appropriate opportunities for securing their next right employment.

Helping Your Interviewer To ENGAGE YOU in Productive Communication

Your Career CompassA productive mindset, during any career transition, is your ability to relate your well positioned “story” to others, answer questions effectively, conduct productive negotiations, and, in general, fine tune your personal salesmanship skills.  So what are those basic tactics that will allow you to effectively “close the deal?”


Thursday, March 10th… Closing The Deal II: Interview Tactics, including POST Offer negotiation


  1. Practice your two minute drill every chance you get…. it’s the fundamental building material of your communication strategy–your verbal collaterals!
  2. Practice your exit and qualification statements… most all potential employers and networking contacts will want to know your current situation and why you are available.
  3. Practice answering both common and tough questions… including pre-offer negotiation tactics.

Pilot OnboardThe most asked question during career transition is, “Tell me about yourself.”  Appropriate use of your two-minute drill and related verbal strategies, your “verbal collaterals,” is a key ingredient to personal salesmanship…

  • A verbal resume… A tightly focused, upbeat telling of “your story” told in a high impact two minute format.  With practice, can be easily personalized to your listener.
  • An “elevator pitch”…  A succinct summary of your qualifications for a specifically positioned function or opportunity.  With practice, can become quite spontaneous.
  • Brag bytes…  Wordcraft various collections of words, phrases and sentences to capture memorable moments or accomplishments–the best you have to offer.  “…saved 80% cost-per-hire…”  Used in MSWord Auto Text Format can be quite efficient when building high impact correspondence as well.
  • Personal Portfolio…  Your collection of certificates, examples of work, reference letters, etc that can bring life and interest (not to mention PROOF) to your story.

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“If you practice the way you play, there shouldn’t be any difference. That’s why I practiced so hard. I wanted to be prepared for the game.”

Michael Jordan (1963- )
American basketball player & business person
regarded by many as the greatest basketball player who ever played the game

sq-knot2

Interested, Qualified and Available…

At the end of the day both third-party and Corporate recruiters deliver Interested, Qualified and Available candidates to the desktop of hiring managers. They source a set of candidates, qualify them, get their interest, present and hopefully close.

An individual should suspect the Company of compiling a pool of talent when they receive a position of interest by email–especially unsolicited.  If you choose to submit, you will typically be directed to a series of questions about the position. These are answered by the candidate and immediately scored by the software managing the talent pool. You might be amazed by the swiftness of the next step.

The candidates immediately receive a response telling them they are qualified or not for the position while simultaneously those who are Interested, Qualified and Available are sent to the desktop of the recruiter and hiring authority for the next step in the process.

We all must be challenged to understand and embrace new technology that can make us more productive and effective to the organizations we serve.  What we have, here, is the failure to merge two ineffective processes in to one very mutually advantageous one: Shared productivity in the world of recruitment.

INTERVIEW PREP

A productive networking call sometimes can result in a screening interview, so BE PREPARED.  Most interviews follow a predictable format, with steps that both the interviewer and applicant follow to decide if both will benefit from working together.  The best interviews are ones in which both participants are equal and have a mutually beneficial, interactive conversation regarding the opportunity at hand.

Think of an interview as the natural extension, the successful result of your effective networking.  Many networking conversations actually become screening interviews, where influential contacts are assessing your qualifications, skill sets and experience relative to an opportunity at hand.  “Perfect practice” of the basics builds the confidence necessary to perform well in formal job interviews.

Next Week’s Session: Turning Opportunities Into INTERVIEWS

Your Career CompassWhat is the most critical skill to one’s  CAREER success – yet also the most elusive?  Time management?  Strategic thinking?  Discipline?  Decision making?

No. While these are important, they pale in comparison to communication skills, BOTH personal and professional: Attentive listening, asking relevant questions, showing empathy, and knowing how to handle difficult communications are the most critical to career success.

They are vital to building healthy relationships, exchanging ideas, sharing feelings, gaining buy-in, setting clear expectations, and working collaboratively. The lack of these skills is at the root of most conflicts, employee performance issues, failed projects, and lost opportunities…JOBS????


Thursday, February 25th… Turning Opportunities into INTERVIEWS


Pilot Onboard

You can be a subject matter expert, but if you can’t communicate your ideas, your ideas are of little value. You can have a great value proposition, branding, for the future, but if you can’t get people to buy into it, your vision doesn’t matter. You can be a masterful manager, but if you can’t reassure or empathize with your clients, they will seek help elsewhere.

You might have a skill set/experience to sell, but if you can’t articulate a compelling value proposition, you won’t find many takers. Your ability to communicate determines your success at work or home.

How do you rate your current communication’s skills?  And, more importantly, how do you improve them to enhance job search or career transition SUCCESS?

Consider The Basics…

On a scale of passive ==>  to assertive ==> to aggressive, let’s take a look at how we could communicate direct to contacts in and surrounding a targeted organization…

Email…safe, but too easy to be deleted before a relationship is established. Requires follow-up.

LETTER of introduction… also safe, but read more often. Paves the way for a first call to a referral… creates dialog. Requires phone follow-up.

Phone call…direct… often a cold call… requires risk. Establishes contact, interaction and, worst case, VISIBILITY.

There’s only two reasons to be on the phone during active job search…

  1. Reconnecting with valid contacts, seeking their advice and information, sharing your communication strategy, and seeking referral activity…
  2. Securing actual interviews

Cover NOTE and resume… Rather than mindlessly applying to countless jobs, playing the numbers game; develop your networking style to motivate a person to request your resume.  When requested, resume gets read more often. Establishes relationship. Requires follow-through. Face2face office visit!

LEVERAGING Your LinkedIn Network

After you’ve created your LinkedIn Profile, your digital footprint,” it’s time to begin to connect to others.  LinkedIn will allow you to search for people you know to see if they’re already members. But once you connect to someone, you can also look at the profiles of anyone they know, and in turn anyone those people know.

Because of these three degrees of separation, your network can grow rapidly. Before you begin connecting, decide who you want to connect to. LinkedIn suggests in its FAQ, “Only invite those you know and trust.”


Thursday, February 18th… A LinkedIn Primer: Task#2 Networking


I started with twenty contacts from my MSOutlook. My first line has grown to well over five hundred by accepting and sending out INVITATIONS to people I know, are likely to be interactive within our network, or who could provide resources to me or the Candidates I serve… what’s really impressive is how this translates, numerically, into your second and third lines of contact… we’re talking, WOW!!!

The 411 on “How Not to Be Connected”

If someone contacts you and you don’t want to form a connection with them, you don’t need to flatly reject them and worry about the attendant awkwardness. When looking at the invitation to connect, simply hit “Archive.” The other person does not receive a message saying their invitation has been rejected, and you don’t have to worry about unwanted invitations clogging up your inbox.

Likewise, if you find that an existing contact is blasting you with too much information or making overly aggressive requests for introductions and recommendations, LinkedIn will let you remove that person easily — and without the contact knowing they’re out of your network.  If only it were that easy in real life.

What’s Next?

  1. Check in on “Network Updates.” Found on your LinkedIn homepage, Network Updates are kind of like your Facebook news feed. Check these periodically for a quick snapshot of what your connections are up to and sharing. And, it’s a 2-way street: Your updates, including white papers you may choose to “publish,” go out to your network.
  2. Be identifiable. Find out who’s checking out your profile by allowing others to see who you are if you view theirs. When you click the information under “Who’s Viewed My Profile” on your profile page, you’ll be able to view users who have looked at your profile, stats on your profile’s number of views, and its appearances in search recently. To change this, go into your settings and click “See what others see when you’ve viewed their profile.”
  3. Export connections. Transfer your LinkedIn connections to another contact management system? LinkedIn enables you to easily export your connections. Just click on “Contacts,” “My Connections,” and then scroll down and click “Export Connections.” You have the option of either exporting as a .CSV or .VCF file.
  4. Easily find email contacts on LinkedIn. Speaking of connections, the “LinkedIn Companion for Firefox” is a great plugin that helps you identify the LinkedIn profiles of people who are emailing you. It also enables you to easily access other LinkedIn features via your browser.
  5. Leverage the power of LinkedIn Groups. Did you know that if you’re a member of the same group as another user, you can bypass the need to be a first degree connection in order to message them? In addition, group members are also able to view the profiles of other members of the same group without being connected. Join more groups to enable more messaging and profile viewership capabilities.
  6. Link your Twitter account to LinkedIn. Share your LinkedIn status updates on Twitter, and vice versa. Learn how to connect your Twitter account in your “settings” area.