THIS week Thursday, March 9, we will overview the entire 12-step process, answering your questions and concerns at each step of the way… this is a great place to start for new-comers as the other Core Topics will follow in sequence. Please SHARE THIS POST with your network.

 REGULAR PARTICIPANTS: Come prepared with your Personal Marketing Plan ‘numbers’ for this week AND the week ahead.

Your Personal Marketing Plan will embrace all of the 12 Steps in our job search process.  It is meant to provide a focused and efficient approach to The OTHER Job Market…  You see, the notion of an “unpublished or hidden” job market is far from new.  However, knowledge of “The OTHER” job market, and your ability to execute your Personal Market Plan in it, will create both focus and productivity in any career transition.

In every marketplace, there are buyers and sellers.  In the traditional job market, the one that our Department of Labor “analyzes,” job seekers are the sellers and their potential employers are the buyers.  The commodity is productive work and the competition is fierce.

In the OTHER Job Market, buyers and sellers hold equal responsibility for the recruitment process.  When employers have a need for someone to fulfill a specific role, often the most desired candidates are employed individuals with the credentials they seek.  Thus the employer must sell their Company to potential employees in the marketplace in order to attract the best of the lot.  Once identified, they simply select their choice and buy their services.

The traditional job market, then, could be characterized by “requisitioned” jobs being filled by chosen job seekers.

The OTHER Job Market, on the other hand, is characterized by available/needed work being fulfilled by job seekers, contractors, internal candidates, third-party consultants, retirees, part-timers, temporary workers, etc.