Where Do The Words Come From?

Your Career Compass


Your personal marketing COMMUNICATION STRATEGY, your story, must be built around keywords and phrases that best describe your unique value proposition. These words come from your concerted self-assessment process. The challenge is matching the words that best describe your next right employment with the words that best describe a potential new employer’s needs.

Thursday, January 21st… Evolving In Sync Personal Marketing Collaterals: Your resume, et al

A communication strategy that does not achieve that is doomed to otherwise controllable difficulties—and, worst…failure. So, understand that getting recruited involves two distinct elements…

  • Being screened for meeting a JOB’s requirements… a subjective process created by the potential employers of the marketplace. They set the bar HIGH, defined by functional experience, skill set, and knowledge standards so they don’t have to interview every JOB applicant.
  • Being selected by the hiring authority… another subjective process which now involves their assessment of a job-seeker’s FIT with their needs, including personality, work habits, and other ‘cultural’ standards. They cannot hire all qualified candidates. They must choose.

Are you challenged in finding the right words for your resume? LinkedIn can be a valuable tool for you to use in self-assessment. Access the LinkedIn Profiles of other professionals like you… experiment by searching for a person like you in LinkedIn. Modify and improve your Personal Marketing Plan’s implementation model as needed… “Listen” to the marketplace, learning from it and adjusting your PMP accordingly.As you move through your search, make adjustments as you would a business model.

Ask for input from people you respect. In order to market yourself, you must first know yourself. The job search process is essentially a highly personalized marketing process, consultative marketing, that is.

Pilot OnboardThe process started with your candid self-assessment, often integrating feedback from colleagues and supervisors who know you best. Or consider ‘interviewing’ incumbent professionals, those who have positions and roles that are attractive to you.  This explorative step allows you to gain a thorough and workable understanding of who you are in product marketing terms. Especially if you are starting a resume “from scratch”, or if you are truly unsettled on next steps along your career path, this becomes a necessary first step in the process.

Are you challenged in finding the right words?  LinkedIn can be a valuable tool for you to use in self-assessment.  Access the LinkedIn Profiles of other professionals like you… experiment by searching for a person like you in LinkedIn.


“WORDCRAFT” your resume and other collateral materials…Create a forward looking “story” of what YOU CAN DO. Target your accomplishments, such as increased sales and profits, reductions in costs, etc. Focus on achievements that support your qualifications for your job goal.

KEYWORDS become personalized phrases by incorporating adjectives and adverbs that uniquely FIT you…

Those phrases should be confirmed for the reader and listener with high-impact accomplishment statements (behavioral evidence, like the bulleted information in a well written resume)… a well-‘crafted’ accomplishment statement can trigger appropriate questions that allow you to expand on your strengths, with…

…positive, supportive examples, elements of your career story—PROOF of your value proposition.

To achieve a good “careerFIT” between you and any future opportunity, you have to ask yourself some basic questions about yourself and your prospective employers. The fit depends on how well the jobs meets your needs and how well your skills and abilities meet the employer’s needs.

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