The Beat Goes On

Compass-seaLThe stress and spontaneous pressures of job search can take their toll, making it easy to give in to ‘the path of less resistance…’ aka: distractions.  Asa drummer, I learned that regardless of personal desire to provide a more creative beat for the corps to march to, it was important to maintain a steady and consistent beat (called a cadence) so that everyone could stay in step… or as we use to say, “The Beat Goes On!”

Thursday, September 29th… Implementing your Personal Marketing Plan: An exploration of routine job search activities.

Pilot OnboardThe same thing is true when implementing your Personal Marketing Plan… in order to create the desired result–top-of-mind awareness–you must maintain a steady beat of activities to brand yourself, to be remembered, in the job market.

Weekly Cadence

I would never attempt to define a “normal” week of job search…there are simply TOO MANY variables!  But, I do encourage those Candidates that I serve to commit to AVERAGING the numbers they select in the Personal Marketing Plan.  You can think about this in the same way you would a design template. It’s a format that you can then build and modify as necessary for any given project — in this case, your job search week.

  1. Include ramp-up time on Monday morning, so that the first few hours of the week are blocked out for weekly planning and processing after the weekend.
  2. Schedule focused practice or research time on Wednesday afternoons.
  3. Get out of the house on Tuesdays and Thursdays… go to a coffee shop and get quality, uninterrupted work done. This turns moving a major initiative forward into something that feels like a nice mid-week mini-break from the normal day-to-day.
  4. Wind down on Friday afternoons. I block out about three hours to wrap up anything that took longer than I anticipated or to work on non-urgent administrative tasks that are nice to get done before closing up for the weekend.
  5. At least one weekday evening, accomplish personal to-do items and recharge. I’m very involved in my community and lifestyle, but even extroverts need a day off.

NORMAL? … Don’t hold your breath, but you can, of course, adapt, adjust, and amend all of this as necessary. But this rhythm is what I suggest, and I find it leads to a productive week with closure before the weekend… and plenty of time for those “normal” distractions!

 Daily Cadence

There is no one right formula for having a productive day of job search activities. The trick is to be honest with yourself about what works best for you to get the most of your 24 hours.

Personally, I spend the first hour to hour and a half planning, answering e-mail, and completing small to-do items, and then I jump into more in-depth work and client calls by 8:30.

With some of my Candidates, the best daily rhythm is to check e-mail very quickly in the morning and then focus on in-depth work until lunch. After lunch they have meetings or respond to emergencies that have come up.

No matter which you prefer, you want to have clarity on when you do your best focused work, when you prefer to have meetings, and when you’ll make space for the processing and planning that keeps everything moving in the right direction.

Back-to-Center Cadence

Finally, it’s important to know what pattern can help you to get back on track when there are major variations to your Personal Marketing Plan. Being honest with yourself and giving yourself permission to spend time reorganizing when you need it keeps you from feeling perpetually behind and guilty.

For example, you will experience the least pressure when you block out a few days before and after any significant time away from your job search so that no one can schedule meetings with you on those days. That gives you the flexibility you need for wrapping up work and getting your head back in the game after being away…maintaining your visibility in the job market.

Also, consider blocking out at least a half day after a conference or major networking event to tie up loose ends, follow up, and sort through your notes. This will give you the ability to extract the value from what just happened. The more disruptive the event, the more time you’ll want to allot to resettle in and get back on a rhythm.

Rhythm on a weekly and daily basis can create the order, productivity, efficiency, and flexibility you need for the implementation of your Personal Marketing Plan to flow in harmony.

It’s time to “take your pulse,” and discover your personal marketing cadence, your BEST career strategy… always have a next contact to make and be aware of ‘next steps’ in your career.


Compass-seaLYou’ve had a great career, and you’ve ‘captured it all’ in your resume.  But, the average time human eyes scan your resume is around 20 seconds before the  ‘YES-No-maybe judgment’ is rendered.  And in the digital world of recruitment, Automated Tracking Systems (ATS) are even more ruthless in their time management.  Therefore, you should get rid of as much excess material as you can in a resume and only keep the stuff that employers want to see.

THE Careerpilot will always encourage you to ‘write for the reader,’ giving them what they need to read to make the most positive recruitment decision about you.

Thursday, September 15th… The Anatomy of a GOOD Headhunter, an exploration of the third-party recruitment world.

Pilot OnboardLess is more in this case, because every bit of relevant information supports your personal brand and the ‘story’ you have to relate regarding your candidacy. You need to strike the right balance between just enough data to pique someone’s interest and leaving the hiring manager(s) wanting to hear more of your story in an interview. Take your current draft resume first to good CONTENT, then on to becoming a GREAT RESUME.

Power up your resume draft by acting on your awareness of the following issues:


Search engines have a blind eye toward header and footer data within a document, so make sure your contact information is the first readable data in your resume draft… after all, the best ‘unique identifier’ of YOU in any database is your name and contact info!  Simplify your contact information as much as possible.

  • City, State and zip code is all the address you need.
  • You only need to provide one phone number, and it’s the one that you access most regularly. You want to be available during career transition.
  • Create a branded email address for your career strategies.
  1. Objective Section

The ‘traditional’ objective section of a resume does not say anything about your story.  “Seeking a challenging and responsible role within a growth motivated and customer centric organization… one in which my personal growth can be in sync with Corporate objectives.”

Gag me with a spoon!

 Rather, consider drafting an ‘executive summary’ of your value which contains the following elements of ‘your story:’

  • A clear positioning statement, with defining keywords, to clarify your value proposition relative to an organization’s needs. Avoid generic positioning when going after a specific opportunity!
  • A Qualification Summary covering the depth and breadth of your experience, skills, and knowledge… your uniqueness that differentiates you from ‘one of those…’ and a brief statement regarding your personality and work habits.
  1. Unrelated Experiences

Include only relevant information regarding your previous work experience. If you worked as a car salesman for six months and the attractive opportunity is for an entry-level IT position, you can exclude any use of vertical space for positions that have nothing to do with IT work… That said, cover all chronological gaps.

  1. Fluff Words

Fluff words are descriptive, qualitative or partial terms that recruiters do not want to see.  Remove the fluff, and other ‘corporate-ese,’ to leave only concrete examples and relevant information about how your work experience prepared you for this given opportunity.

Your networking approach should get interested parties to request your resume. Let your resume lead interested parties to your LinkedIn Profile. 

      5. Typos and Grammatical Mistakes

This should be common sense, as even one misspelled word shows you lack an attention to detail. Have a grammar-gifted friend or colleague, one who is aware of your industry, or functional-specific language,  look over the document to catch any typos or grammar mistakes.

On a related note, be aware of ATS protocols regarding common cosmetic treatments within your resume draft.