This topic represents what most people call ‘active job search, but, as you can learn, the HOW –TO is what creates your success in networking. It professes strategies and tactics that will generate more effective networking.
In your ‘first wave’ of networking you had the opportunity to reconnect with people you already know or have cause to know… a nice by product of your efforts is the identification of attractive opportunities, and targeted organizations!
Make FIT happen!
NEXT SESSION: Turning Opportunity into INTERVIEWS! Thursday, January 4th at The Egg and I Restaurant in Addison
You’ll be the first to know when you’re ready for ‘wave 2’ of networking… which, simply put, is networking your way in to attractive opportunities. You will focus your activity and time management to the business of creating INTERACTIVE COMMUNICATION with employees, customers, and vendors–the “stakeholders”– within and surrounding any targeted organization.
So what are those basics that will allow you to effectively network to identify appropriate opportunities, and then secure the requisite INTERVIEWS in order to “close the deal?”
- Practice your two minute drill every chance you get…. it’s the fundamental building material of your communication strategy–your verbal collateral materials!
- Practice your exit and qualification statements… most all potential employers and networking contacts will want to know your current situation and why you are available.
- Practice answering both common and tough questions… including PRE-offer negotiation tactics. The most asked question during career transition is, “Tell me about yourself.” Appropriate use of your two-minute drill and related verbal strategies, your “verbal collaterals,” is a key ingredient to personal salesmanship.
Let’s not forget a couple of additional ‘collaterals’ that will help you round out your ability to ‘get the word out’ and serve as evidence of your qualifications.
- Brag bytes… Wordcraft various collections of words, phrases and sentences to capture memorable moments or accomplishments–the best you have to offer. “…saved 80% cost-perhire…” Used in MSWord, ‘Quick Parts’ can be quite efficient when building high impact correspondence as well.
- Personal Portfolio… Your collection of certificates, examples of work, reference letters, etc that can bring life and interest (not to mention PROOF) to your story.
Informational “Interviews” With Key Contacts
In addition to being introspective, it’s also important to get out there and start becoming your own best CAREER Coach, learning about satisfying next steps, the career moves you’re interested in. And what better resource than the very people already in, or connected with, those you seek?
As an active job seeker, especially in the first few months of a job search, networking your way to one informational interview per week is essential to your campaign’s success. This may sound like a lot, but initially quantity is more important than quality as you want to get a sense of a wide variety of roles in different industries based on the results of your introspection.
The more people you speak with, the more you’ll be exposed to fields you might wish to pursue. With that said, you don’t want the person on the receiving end to feel that way—so always make sure to come prepared and send a thank you.
The GREAT Informational Interview
Let’s say you managed the tricky process of asking for an informational interview and have succeeded in arranging a meeting with an amazing contact. What now? How do you make the most of this conversation—while still keeping things casual and comfortable?
As always, it’s just a matter of being prepared. Here’s a three-part process for your next meeting that’ll make sure you get the advice you need… and make a great impression on those who may direct you to your next steps.
- The Warm Up
People love to talk about themselves, so when you first sit down, give them a perfect opportunity! Get the conversation going by asking your contact something about his or her experiences thus far—something he or she knows all about. Some good places to begin:
- How did you get your start in this field?
- What’s it like working at your company?
- What projects are you working on right now?
- What’s your opinion on [exciting development in the industry]?
You should also be prepared to chat about yourself, your past experiences, and your career goals. Remember, this meeting isn’t just a time to ask for advice and learn from your contact’s experiences—it’s also a chance to make an impression.
- Your Pitch
After you’ve made some general conversation, it’s time to move on to what you came for: the advice you can’t get anywhere else. Before the meeting, think through the insider information you want to learn from this person.
- What information are you seeking?
- Is there something you can learn from this person that would be difficult for you to learn on your own?
Depending on where you are in the job search process, adjust your questions accordingly. For example, if you’re still in exploration mode, trying to find out if, say, working for an technology startup is for you, then ask questions like:
- How did you choose this company or position over others in your field?
- What is the most rewarding thing about working in this industry? The most challenging?
- My background is in ___________… how do you think I can best leverage my previous experience for this field?
If you’re further along in your job search and could use some job hunting and interviewing tips for specific companies, don’t be afraid to ask questions like:
- What experiences, skills, or personality traits does your company look for in new hires?
- What do you wish you had done differently when you first started at your company?
- What job search advice would you give to someone in my situation?
Of course, you’ll want go with the flow of the conversation—you’re trying to build a relationship, not fire off as many questions as you can.
Also remember that what these questions have in common is that they are all seeking advice, information, or referrals (AIR not JOB). Keep it that way. It’s no mystery that you are clearly looking for a new position or career change, and the fastest way to alienate your contact is to ask for a job (or anything along those lines).
REPEAT: The fastest way to alienate your contact is to ask for a job (or anything along those lines). If your contact offers to forward your resume based on your conversation, then by all means, take advantage of it. But that process is for him or her to initiate, not you.
- Tap Into Their Network… a “Lost Owl” Strategy
When wrapping up the meeting, you should ask for recommendations for two or three more people who would be good to talk to as you continue networking. “WHO else or WHERE else might I go for more advice and information? The likelihood someone will take time to chat with you goes up significantly if your initial request comes through a mutual contact, so it’s a fast, easy way to broaden the reach of your networking effort.
The key here is to make your request as specific as possible. This might be counter-intuitive, but it actually makes it easier for your contact to think of someone when you say, “Could you recommend a couple more people for me to speak with to learn more about harnessing of available wind energy?” …than to come up with an answer to, “Is there anyone else you would recommend that I speak with?”
To recap: Get the conversation going, know what you want to get out of the meeting, and don’t leave without knowing who you’re contacting next. And don’t forget to follow up with a thank-you note!
Better yet, follow up again with an update on your meetings with the people he or she recommended and the results of your job search. After all, your informational interviewees aren’t just useful for their one-time advice—they can become a long-term part of your network.