Just as the competent sailor must select their destination in order to have a successful voyage, so must the productive and efficient job seeker know what is a right work opportunity to identify, proceed toward…and secure! While this seems like an incredible over-simplification, mere ‘common sense,’ it is knowledge that eludes most unemployed people. You see, when you’re employed you tend to assume that your employer will help you to navigate those ‘next steps’ in your career. Ah, but when you’ve lost your job, your fellow employees, and your employer… WHOA… the rules seem to have changed!
Next Session is Thursday, March 1st: Developing YOUR Personal Marketing Plan… the epicenter of job search and time management, brings FOCUS to the process!
While the sailor’s journey could be defined by its destination, his success is determined by the course he selects, and, most significantly, having an appropriate ship to make the passage as smooth as possible.
In Steps #1 and #2 of our 12-step process we learn to assess (know the features of our ship) and set our objective (select our destination and course) so that we can develop a GREAT Resume, one that allows our future employer to help navigate our journey, thus we embrace the OTHER job market!
You are now the product that must be marketed. In order to market yourself, you must first know yourself. The job search process is essentially a highly personalized marketing process. The process starts with your candid self-assessment, which allows you to gain a thorough and workable understanding of who you are in product marketing terms.
When a Company looks for qualified employees, they seek functional evidence that demonstrates a job seeker’s ability to perform to expectations… JOB REQUIREMENTS represent the HR screening process!
Especially if you are starting a resume “from scratch”, or if you are truly unsettled on next steps along your career path, this becomes a necessary first step in the process.
Your ability to express the collection of your functional strengths will measure your marketability. This collection of keywords and their supportive evidence creates your communication strategy, the basis of your value proposition.
The old “round peg in a round role” theory of career planning is dysfunctional. In the typical professional environment today, job descriptions are changing faster than ever before to keep up with the challenges of an economy in transition.
In the traditional job market, job seekers are the sellers and their potential employers are the buyers. The commodity is JOBs and the competition is fierce.
In The OTHER Job Market, buyers and sellers hold equal responsibility for the recruitment process. The commodity is available, productive WORK… When employers have a need for someone to fulfill a specific role, often the most desired candidates are employed individuals with the credentials they seek. Thus the employer must sell their Company to potential employees in the marketplace in order to attract the best of the lot. Once identified, they simply select their choice and buy their services.
You understand that managing your own career involves three key ingredients:
- Confidence in knowing that your career is on the right path;
- Continuous research and networking leading to awareness of potential “next steps…” to keep your career moving forward;
- Competency with job-changing skills.
To manage your career wisely has you extending the same concept.
Right Resources for An Effective Search
In Steps #3 through #7 we assemble supportive ‘tools and resources’ for the job search ahead (a competent sailor ‘provisions’ his ship for the journey)… the most important of which is having a plan, a Personal Marketing Plan (our charted course to get us to our destination)…which is Step#8.
- Develop Personal Marketing collateral materials (Resume, etc.)
- Test Market with References
- Branding via social media (LinkedIn ‘footprint’)
- Basic market research to determine trends and targets
- Determine potential marketplace (your initial contact list)
- Develop your PMP (chart your course)
Eight out of your 12 Steps and you haven’t even left the harbor yet!