In every marketplace, there are buyers and sellers.  In the traditional job market, the one that our Department of Labor measures for us, job seekers are the sellers and their potential employers are the buyers.  The commodity is productive work and the competition is fierce.

It doesn’t matter if you are an operations manager, an internal HR professional, senior finance executive, or a key player on the IT team—ANY experienced and valued professional job seeker—ALL want to become a valued partner in the business of their next employer.

Everyone wants a voice in strategic decisions and to be included in ‘the conversation.’ To truly be included, you need to be invited. And you will only be invited if you are seen as absolutely essential to the TEAM.  Remember, team player and team leader CAN BE interchangeable terms.

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Next Week’s Session: Thursday, September 20th… Embracing The OTHER Job Market: Our introductory and overview session… a great place for new-comers to start!

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In the OTHER Job Market, buyers and sellers hold equal responsibility for the recruitment process.  When employers have a need for someone to fulfill a specific role, often the most desired candidates are employed individuals with the credentials they seek.  Thus the employer must sell their Company to potential employees in the marketplace in order to attract the best of the lot.  Once identified, they simply select their choice and buy their services.

If an individual is actually UN-employed…. Or UNDER-employed, seeking a change, they must be visible to potential employers who are seeking their services.  Creating this visibility is strategic, personal market planning and execution—in can be marketability without rejection!

Personal Marketing is a contact sport.

The Evolution of a JOB…

NEED IDENTIFIED	Replacement jobs often redefined. No definition to a new need.	No competition
WORK ANTICIPATED	Discussion leads to decisions  on JOB definition	Often job parameters are set based on market feedback
JOB REQUISITION WRITTEN AND APPROVED	Job Requirements must be defined… expectations creep into the recruitment process	Internal candidates often get priority in employment process
JOB is “open”	Job Requirements are often refined based on market feedback	Internal AND external candidates compete for the same jobs
JOB is published	Job requirements and qualifications define the screening process	MAX competition!!

Standing-out in the “sea of unwashed faces”

Create an expectation of who you are and what you can do for your next employer by clearly positioning and targeting your collateral materials, both written and verbal.  When stating your career objective, clearly state your appropriate work and make an offer of your services.