Month: February 2017

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Consistency and FREQUENCY

Compass-seaLConsistency in the delivery of your message is what creates memory… and frequency of your message helps you get there… strive for top-of-mind awareness where it relates to your candidacy.

Your personal marketing COMMUNICATION STRATEGY, your story, must be built around keywords and phrases that best describe your unique value proposition. These words come from your concerted self-assessment process. The challenge is matching the words that best describe your next right employment with the words that best describe a potential new employer’s needs.

A communication strategy that does not achieve that is doomed to otherwise controllable difficulties—and, worst…failure. So, understand that getting recruited involves two distinct elements…

  • Being screened for meeting a JOB’s requirements… a subjective process created by the potential employers of the marketplace. They set the bar HIGH, defined by functional experience, skill set, and knowledge standards so they don’t have to interview every JOB applicant.
  • Being selected by the hiring authority… another subjective process which now involves their assessment of a job-seeker’s FIT with their needs, including personality, work habits, and other ‘cultural’ standards. They cannot hire all qualified candidates. They must choose.

A job-seeker, then, can give themselves choices when they choose to embrace the OTHER Job Market. They improve their probability of success by nearly eliminating the pre-mature screening and rejection process.

Instead, the SMART job-seeker chooses to build relationships with potential employers first, researching attractive trends and targeted organizations in order to maximize probability of success, avoiding the HR-driven screening process to identify appropriate opportunities for securing their next right employment.

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ACHIEVING CareerFIT

Your Career CompassIn order to market yourself, you must first know yourself.  The job search process is essentially a highly personalized marketing process.  The process starts with your candid self-assessment, which allows you to gain a thorough and workable understanding of who you are in product marketing terms.

Thursday, February 9th… Communicating and Achieving YOUR CareerFIT

Pilot OnboardWhen a Company looks for qualified employees, they seek functional evidence that demonstrates a job seeker’s ability to perform to expectations… JOB REQUIREMENTS represent the HR screening process!

Especially if you are starting a resume “from scratch”, or if you are truly unsettled on next steps along your career path, this becomes a necessary first step in the process.

What YOU Do Best, and are motivated to do for a future employer…

What do you do best?  What are your strongest transferable skills?  Think broadly in terms of managerial and technical/ functional strengths involved in what you have to offer.  Discovering your “pattern of success and satisfaction” is your goal, here.

Your ability to express the collection of your functional strengths will measure your marketability.  This collection of keywords and their supportive evidence creates your communication strategy, the basis of your value proposition.

The old “round peg in a round role” theory of career planning is dysfunctional.  In the typical professional environment today, job descriptions are changing faster than ever before to keep up with the challenges of an economy in transition. In the traditional job market, job seekers are the sellers and their potential employers are the buyers.  The commodity is JOBs and the competition is fierce.

In The OTHER Job Market, buyers and sellers hold equal responsibility for the recruitment process.  The commodity is available, productive WORK… When employers have a need for someone to fulfill a specific role, often the most desired candidates are employed individuals with the credentials they seek.  Thus the employer must sell their Company to potential employees in the marketplace in order to attract the best of the lot.  Once identified, they simply select their choice and buy their services.

Seize control of such challenges.   Understand the nature of FIT.  

What is a Good, Career FIT For You?  To achieve a good “fit” between you and any future opportunity, you have to ask yourself some basic questions about yourself and your prospective employers. The fit depends on how well the jobs meets your needs and how well your skills and abilities meet the employer’s needs. The employer will make a decision and extend an offer to you: now it is time for you to make your decision.

Write out the factors that are important to you in a job… actually write out your list.  During your career transition, learn the value of setting your offer criteria, a key element of your Personal Market Plan:

  • Creates an objective target for your efforts ahead;
  • Gives you a meaningful set of questions to ask during research (factual information) and networking (more subjective information);
  • Provides an objective way to analyze and react to offers as they occur.

 

OFFER CRITERIA

Write out the factors that are important to you in a job…actually write out your list. During your career transition, you learn the value of setting your offer criteria.

1. Creates an objective target for your efforts ahead;
2. Gives you a meaningful set of questions to ask during research and networking;
3. Provides an objective way to analyze and react to offers as they occur.

To manage your career wisely has you extending the same concept.

  • Keep your “offer criteria” in that dynamic state of change that allows you to adapt to market conditions.
  • If your current goal is to find a new position, then you should prepare your search as a “business model”, manage it accordingly, be flexible, and be ready for the unexpected.