Step #3 in Our 12-step Process had you beginning to develop your Personal Marketing collateral materials.  Like any good chemist with a fully stocked laboratory, you’ve made all those 1001 decisions, you’ve begun to practice your verbal collaterals along with your resume’s development… it FEELS like you’re ready for an active job search.  Better prepared, YES… READY?  Not without confirmation and coaching of your references… BEFORE you tackle social media branding.

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NEXT Week’s session: LinkedIn TASK#1: Developing a Profile that is in-sync with yet amplifies your communication strategy

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How can one accomplish this critical element of your Personal Marketing Plan, your ‘digital footprint?’  Use the time you spend on LinkedIn to address your three critical tasks:

1.   Task #1 is to keep your profile as a dynamic reflection of what you learn from your networking experience, tweaking your way to better search page results.  This is worth more time in the beginning of your career transition, but regular time throughout.

2.   Task#2 is to be interactive by participating in appropriate Group discussions, ‘like-ing’ comments of your choice, private messaging the writers of those comments as potential new contacts, following targeted Companies, and regularly ‘updating your network by ‘share-ing’ articles or posting brief ‘white papers’ than express your knowledge and expertise.

3.   Task #3 is using available JOB seeking functionality.

More and more business professionals are using social networks to build relationships, meet new contacts, and market themselves. For the uninitiated, however, diving into the virtual meet-and-greet can be daunting. Where to begin?

For first-time users, or the “technologically timid,” or for anyone in career transition, the answer is LinkedIn.  While Facebook may be #1, it is more analogous to a cocktail party.

LinkedIn, on the other hand, while it is a solid #2, is more like attending a chapter meeting of a professional association.  Developed specifically for business, the site doesn’t run the risk of blurring your professional life with your private one; and with its Membership base growing exponentially, it serves virtually every industry and profession.

Joining a network like LinkedIn is simple, but turning it into a powerful networking tool takes a bit of savvy, some consistent time, and a commitment to controlling your ‘digital footprint.’  Set your job search habits to take full advantage of LinkedIn’s ever-changing algorithm and functionality.

LinkedIn can be your ‘digital roadmap’ to finding new contacts and being found!