Month: October 2017

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What do you mean…a GREAT Resume?

Compass-seaLDepending on how you’re using them, positioning statements and the ensuing qualification summaries can either be a complete waste of space or a total game changer. For those of you who don’t know, a Positioning Statement is where the resume writer clearly, and specifically, connects with their reader on what service they offer to their next employer.

Thursday, November 2nd… Developing in-sync Personal Marketing collateral materials: Having a GREAT Resume

Pilot OnboardThere are several ‘cosmetic’ ways for a job seeker to position themselves.  It can be as generic as the functional area of expertise… or as specific as the actual title that is of interest, for example: A job seeker looking for a role in OPERATIONS MANAGEMENT might be interested in an employer’s need for a

SW REGIONAL OPERATIONS DIRECTOR

Because job titles can be very misleading from one employer to another, the knowing job seeker further ‘defines’ their positioning with ‘keywords,’ functional terms that describe the work performed.  Again, this can be as generic as…

OPERATIONS MANAGEMENT

Strategic Planning | Operations Analysis | Process Improvement

 OR, very specific, with defining keywords selected from the employer’s actual job description… or better still, from the job seeker’s research of the employer’s actual needs…

SW REGIONAL OPERATIONS DIRECTOR

Multiple Facility Management | Quality Control | Staff Development

 Following these concepts, the job seeker actually can control for the nature of ‘FIT’ that they will be measured against by the employer!  But, let’s give the job seeker even more advantage with a Qualification Summary that allows the reader to see evidence of the great ‘FIT.’  A well written summary essentially consists of a few pithy and strong statements at the beginning of your resume that help summarize your skills and experience in order for a prospective employer to quickly get a sense of the value you could offer. Here’s a sample:

The editorial concept sounds great, right?   Minus the part where you have to give up valuable resume space for information that’s already on your resume. So, the big question is: Do you really need one?

The short answer is, it depends. Summary statements are usually best for more experienced professionals with years of experiences to tie together with a common theme (read: brand). Or, alternatively, they can be used to tie together disparate experiences with a set of key transferable skills. On the other hand, if you have a pretty linear or straightforward career path, the space is probably better used for additional bullet points in each role.

If you do decide that a summary statement is right for you, get ready to do some digging and some introspection. You only have a limited amount of space for your summary statement (think four to six bullets, give or take a couple), and you don’t want to a) regurgitate your resume bullets or b) sound like a list of buzzwords.

Once you have these two cardinal rules down, the real fun begins. Here’s a three-step plan to help you craft the perfect summary.

Step 1: Figure Out The Most Appropriate ‘NEXT STEP’ in Your Career

Since you need to be concise, it’s important to figure out what you want in your next position, so you know exactly what skills and experiences to highlight. If you are not absolutely clear about what you want, envision an ideal position that will value you for the main characteristics and experiences you want to be hired for.

Step 2: Analyze Your Target Industry

Once you know what you want to do, your next step is identifying where you want to be—think industry, city, and companies. Then, research your industry and key trends affecting it now: Read relevant industry news articles, research companies, and analyze job descriptions you’re interested in.

Ask Yourself

  • What is most valued in your target industry?
  • What experiences, skills, and characteristics matter in your target jobs?
  • What would you look for if you were the hiring manager?

 Step 3: Find Your Fit and Condense

With your knowledge of your target industry, it’s time to figure out how you fit in (or want to). Identify, describe, and refine your key selling points with your end goal in mind. Then, craft them into 4-6 bullets, shooting for statements that are vivid and that clearly illustrate what you bring to the table over anyone else.

Ask Yourself

  • What is the intersection of your ‘value proposition’ and what your target industry, or specific Company, needs?
  • What are your most impactful areas of experience, knowledge, or skill?
  • What critical problems are you well suited to solve?

A well written qualification summary can be a powerful branding tool the helps send the message that you’re a great FIT for the job. The best thing about taking the time to put one together (whether you decide to actually use it or not) is that it not only helps hiring managers get a clear sense of what you have to offer, but also helps you better understand what you bring to the table.

So, you get the added benefit of knowing exactly how to sell your value proposition the next time you’re networking, interviewing or presenting yourself online.

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Help Potential Employers To Find You

Compass-seaLEmployment is one of the grandest of games… right up there with courtship and marriage: building good relationships and finding the right partner.  Most job seekers have been ‘single’ at some point in their lives.  The courtship game is a challenging one, difficult as it can be ‘seductive FUN.’

Recruitment is equally challenging for potential employers!

NEXT Week’s session:  Thursday, October 26th… Achieving CareerFIT II: Turning what you see as a next right employment opportunity into your communication strategy.

Pilot OnboardIn The OTHER Job Market, buyers and sellers hold equal responsibility for the recruitment process.  The commodity is available, productive WORK… When employers have a need for someone to fulfill a specific role, often the most desired candidates are employed individuals with the credentials they seek.  Thus the employer must sell their Company to potential employees in the marketplace in order to attract the best of the lot.  Once identified, they simply select their choice and buy their services.

The informed job seeker, then, must have a well thought out communication strategy in order to create visibility and top-of-mind awareness

Seize control of such challenges.   Understand the nature of FIT.  

What is a Good, Career FIT For You? 

To achieve a good “fit” between you and any future opportunity, you have to ask yourself some basic questions about yourself and your prospective employers. The fit depends on how well the jobs meets your needs and how well your skills and abilities meet the employer’s needs. The employer will make a decision and extend an offer to you: now it is time for you to make your decision.

Write out the factors that are important to you in a job… actually write out your list.  During your career transition, learn the value of setting your offer criteria, a key element of your Personal Market Plan:

  • Creates an objective target for your efforts ahead;
  • Gives you a meaningful set of questions to ask during research (factual information) and networking (more subjective information);
  • Provides an objective way to analyze and react to offers as they occur.

 OFFER CRITERIA

Write out the factors that are important to you in a job…actually write out your list. During your career transition, you learn the value of setting your offer criteria.

1. Creates an objective target for your efforts ahead;
2. Gives you a meaningful set of questions to ask during research and networking;
3. Provides an objective way to analyze and react to offers as they occur.

To manage your career wisely has you extending the same concept.

  • Keep your “offer criteria” in that dynamic state of change that allows you to adapt to market conditions.
  • If your current goal is to find a new position, then you should prepare your search as a “business model”, manage it accordingly, be flexible, and be ready for the unexpected.

You understand that managing your own career involves three key ingredients:

  1. Confidence in knowing that your career is on the right path;
  2. Continuous research and networking leading to awareness of potential “next steps…” to keep your career moving forward;
  3. Competency with job-changing skills.

To manage your career wisely has you extending the same concept.  Consider some of the factors listed below … Examine each factor through the questions listed – and then ask “does this opportunity fit me?”

Work Requirements and Expectations: What is the next  appropriate work for you? Is the work process or project oriented?  If it’s process oriented, are the requirements and expectations clear?  What kinds of projects will you work on? Will you work on one project at a time, or multiple projects? Are the projects long term or short term? Will you work on a project long enough to see the end result? Is it important to you to be able to see the project as a whole, including the result? Or will you be content to do the work without a big picture understanding?

Work Environment: Will the work space be a source of comfort and confidence for you? How formal or informal is the environment? Hectic, fast paced? Will you have the opportunity to have flex time, or to tele-commute? How many hours a week does the employer expect you to work? Will you have the freedom to wear casual clothes? What is a typical day like at the company you are considering?  Would they allow a “trial visit” or at least a site visit?

Career Path: Is there a defined succession plan? What position(s) can you move to next? How long do new hires generally stay in the same job? How quickly do people get promoted? Are your opportunities for professional development well defined and available to you? Are mentors available?

Training and Personal Development: what kind of training will you get from the employer to do the job? What kind of training will you get to stay current in your area of interest? Are the answers to these two questions different? Does it matter to you if the answers are different?

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Who IS that masked man?

chalk1In order to market yourself, you must first know yourself, peeling back the layers of learned behaviors (Everyone has a ‘mask’)

The job search process is essentially a highly personalized marketing process.  The process starts with your candid self-assessment, which allows you to gain a thorough and workable understanding of who you are in product marketing terms.

When a Company looks for qualified employees, they seek functional evidence that demonstrates a job seeker’s ability to perform to expectations… especially those “motivated strengths” driven by personal preference and choice.  Remember, JOB REQUIREMENTS represent the HR screening process!

Especially if you are starting a resume “from scratch”, or if you are truly unsettled on next steps along your career path, this becomes a necessary first step in the process.

THIS WEEK’s session, Thursday, October 19, is a look at “Finding YOUR Career FIT,” facilitated by Brian Allen

Pilot OnboardIn The OTHER Job Market, buyers and sellers hold equal responsibility for the recruitment process.  The commodity is available, productive WORK… When employers have a need for someone to fulfill a specific role, often the most desired candidates are employed individuals with the credentials they seek.  Thus the employer must sell their Company to potential employees in the marketplace in order to attract the best of the lot.  Once identified, they simply select their choice and buy their services.

Seize control of such challenges.   Understand the nature of FIT.

Strengths          Strengths differ from skills, in that your strengths were not learned or taught, but inborn.  The kind of things which you find easy to do, when others struggle with the same task, can be thought of as a strength.  Perhaps you have used strengths on the job in the past, and if so, you should consider leveraging that strength in your future.

Unfortunately, many people never recognize their strengths, or don’t see a way to use them in the work roles they have played. But, what if you could….?

 Skills                     What we have learned, developed, or have experienced in the workplace.  Those tasks you have performed for another employer, for pay, in the past.  You need to consider skills in two ways:

  1. Competency, or how good you are at the skill, as well as
  2. Motivation, how you feel about performing the skill.

You want to focus on skills where you have both High Competency and High Motivation for your future career development.

Be careful about those skills with High Competency, but Low Motivation.  If you would rather never perform a skill that you have done well for years, it might not be wise to include that skill in your personal marketing collateral materials.

Interests      What kind of things would you enjoy doing, or learning about, even if there was no paycheck involved? Can you identify some topics or activities to which you are, and have always been, naturally drawn?  These might be called your Interests, and they are a key to career success.

Passions are simply very strong interests, and you may have heard someone give career advice about “following your passion!) Interests combined with skills can be very rewarding in the workplace.

Personality/Emotional Intelligence We are all different from one another, in many different ways.  Those differences do not make us wrong, or bad, but they can create conflict or poor communication between people who do not appreciate or understand natural differences.

Learning how you “see the world” differently than other people do can provide clues to how to better understand or relate to people.  This can provide a major advantage in a person who has to work with others, or lead others.

What are your natural preferences? The answer to this question can guide a person to make better decisions regarding their career.

Another difference that has gotten a lot of attention in recent years surrounds the issue of Emotional Intelligence.  This is the degree by which a person is both aware of their and other’s emotional state, as well as the degree by which they manage those emotions.  It seems likely that the higher your EQ, the more likely you will find success in relationships and in the workplace.

Values     What is most important to you, and what will you protect or defend if necessary? How do you expect to be treated in the workplace, by co-workers and leaders? What are the “rules” by which you choose to live your life? These are the rules that define how you, and others, should behave in society.  These “rules”, or values, can be the most important self-awareness a person should draw from when considering career moves.

If the work you do, or the people and organization where you perform you work, share some of your highest values, you are more likely to feel satisfied and fulfilled in that work.  Where our higher values are routinely violated, or when we are required to abandon some of them on a regular basis at work, the result can be frustration, anger, dis-engagement, and ultimately burn-out.

The problem is that we rarely think about our values, and probably can’t list them if asked. Even though we constantly use them to react to people or events.  Most values are buried deep in our minds.

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Ultimately, your goal is to secure the right employment for yourself…

That must start with your identification of what right is.  THAT requires some exploration, identification of key elements of your Career FIT, and planning to pull it all together, create focus… make it happen!