What we used to refer to as ‘job security’ can be tough to ensure in a time when every position seems temporary. LONG gone are the days when you worked for one employer your entire lifetime. Remember when…?
JOB SECURITY = Good Performance + Loyalty
We learned in basic math that when one side of the ‘=’ sign changes, the other side must change as well. Today, every job is temporary and most new jobs are gotten via referral. Our performance ethic and our ‘loyalty value’ are regularly and significantly challenged by times of change…those “challenging waters of career transition…”
- Recession… hard to predict but are as inevitable as high economic growth and low unemployment (sound familiar?)
- Corporate restructuring or down-sizing, or the related effects of…
- Merger and acquisition activity
THIS Week’s Session, Thursday, July 18th… Developing In Sync Personal Marketing Collateral Materials: An exploration in value of your communication strategy
The best way to build a strong ‘safety net-work’ is to offer value now… and for the rest of your working lifetime. Identify and develop a sense of branding in the marketplace… what IS your story… and can you stick to it?
Your work in Achieving CareerFIT led you to the determination of your career objective, exactly what is the best next step for you in your career transition? It also suggested strongly that you set your straw-man offer criteria to guide you in moving forward…Knowing what your next right employment is.
This will help focus your actual search. With clarity in your positioning and targeting goals, you can write a great resume to convey “your story.”
Your Personal Market Collateral
WRITTEN COLLATERAL…
- A GREAT Resume that positions you clearly as a terrific FIT with your career objectives… and in today’s technologies, a database-friendly, asci version;
- A correspondence template package that consistently carries your communication strategy, your message… and in today’s technologies, a reformatted, text only version of your resume ready for email needs;
- A high impact, personal biography and/or NETWORKING PROFILE that you can lead with in your referral based networking strategies.
- A clear and complete LinkedIn Profile, one that is based on your communication strategy and in sync with your other written collaterals.
VERBAL COLLATERAL…
- A well rehearsed “two minute commercial,” your answer to the most asked question during career transition, “Tell me about yourself.”
- Several, well though out, “elevator speeches,” examples that support your primary, positioning, key words. These are usually your representative accomplishments under the SUMMARY of your resume. (30 seconds to 1 minute)
- A succinct “qualification statement” that you can use as an introduction at networking events. (usually 20 – 30 seconds)
- An “exit statement” which explains your availability, to address the second most asked question during career transition.
Having your collaterals prepared and rehearsed prior to active personal marketing is central to your success and builds confidence.
Consistency in the delivery of your message is what creates memory… and frequency of your message helps you get there… strive for top-of-mind awareness where it relates to your candidacy.
Your personal marketing COMMUNICATION STRATEGY, your story, must be built around keywords and phrases that best describe your unique value proposition. These words come from your concerted self-assessment process. The challenge is matching the words that best describe your next right employment with the words that best describe a potential new employer’s needs.
A communication strategy that does not achieve that is doomed to otherwise controllable difficulties—and, worst…failure. So, understand that getting recruited involves two distinct elements…
- Being screened for meeting a JOB’s requirements… a subjective process created by the potential employers of the marketplace. They set the bar HIGH, defined by functional experience, skill set, and knowledge standards so they don’t have to interview every JOB applicant.
- Being selected by the hiring authority… another subjective process which now involves their assessment of a job-seeker’s FIT with their needs, including personality, work habits, and other ‘cultural’ standards. They cannot hire all qualified candidates. They must choose.
A job-seeker, then, can give themselves choices when they choose to embrace the OTHER Job Market. They improve their probability of success by nearly eliminating the pre-mature screening and rejection process.
In order to market yourself, you must first know yourself. The job search process is essentially a highly personalized marketing process. The process starts with your candid self-assessment, which allows you to gain a thorough and workable understanding of who you are in product marketing terms.
Especially if you are starting a resume “from scratch”, or if you are truly unsettled on next steps along your career path, this becomes a necessary first step in the process.
The traditional job seeker spends most of their time on job boards…and trying to figure out the “right” KEYWORDS. It starts by taking the path of least resistance… applying for those jobs that you feel ideally suited for. After all, this approach comes with a low risk of direct rejection. In fact, it also comes with a low response ratio… The Internet’s ‘black hole.’ Instead of being told “no,” you’re told nothing.
That’s why it’s important to look for your next employment opportunity outside job boards… Don’t limit yourself to posted jobs, or even un-posted jobs in the ‘hidden job market.’ Learn to embrace the OTHER job market, the one where employers are seeking your ‘top talent.’.
YES, there is… even in today’s digital world of recruitment. You see, in every marketplace, there are buyers and sellers. In the traditional job market, the one that our Department of Labor measures for us, job seekers are the sellers and their potential employers are the buyers. The commodity is productive work and the competition is fierce. It doesn’t matter if you are an operations manager, an internal HR professional, senior finance executive, or a key player on the IT team—ANY experienced and valued professional job seeker—ALL should want to become a valued partner in the business of their next employer.
In the OTHER Job Market, buyers and sellers hold equal responsibility for the recruitment process. When employers have a need for someone to fulfill a specific role, often the most desired candidates are employed individuals with the credentials they seek.
Whether you are an operations manager, an internal HR professional, senior finance executive, or a key player on the IT team—ANY experienced and valued professional job seeker—ALL and EVERYONE wants to become a valued partner in the business of their next employer. Everyone wants a voice in strategic decisions and to be included in ‘the conversation.’
All too often, a job seeker finds themselves in the mode of seeking “tips and tricks” leading to greater job search success. It’s NOT that simple. Rather, it takes a commitment to
Every step in the job search process is aimed at obtaining interviews. It is at that point, a potential hiring manager decides if you are right for the job, and, just as important, it is your time to evaluate whether the job is right for you.
Think of an interview as the natural extension, the successful result of your effective networking. Many networking conversations actually become screening interviews, where influential contacts are assessing your qualifications, skill sets and experience relative to an opportunity at hand. “Perfect practice” of the basics builds the confidence necessary to perform well in formal job interviews.
This topic represents what most people call ‘active job search, but, as you can learn, the HOW –TO is what creates your success in networking. It professes strategies and tactics that will generate more effective networking.
You’ll be the first to know when you’re ready for ‘wave 3’ of networking… which, simply put, is networking your way in to attractive opportunities.
Why is it that even though “networking” stacks the deck in the favor of a job seeker, there seems to be this 500# GORILLA that stands in the way?
Those who don’t fully understand the process, who use people for information and never build the relationship, or return the favor, give networking a bad name and lose credibility in the eyes of others. Networking is about building trust and respect, not tearing away at it!
Personal accountability, it seems, is something nearly everyone would like to have—and which many of us think we could benefit from working on. In active job search, it would help a job seeker in identifying and maintaining focus on appropriate tasks and activities that generate success. And from the more strategic career focus, it will create the confidence to be aware of, and act on, appropriate next steps along one’s career path.
The other end of the spectrum is becoming a “job search-aholic.” For many of us, our identity is tied up tightly in our career, while others need a job right away just to make ends meet. No matter how great the need or desire for a new position, conducting a job search 24/7 non-stop can actually be a detriment to a successful campaign.
Too many times, we fall victim to distractions from the job search. The trap of sleeping late, watching TV, and playing on the Web can ensnare us. With no one but ourselves to hold us accountable for our job-search goals and plans, time can just slip away. It’s so easy to lose balance between personal needs and wants and our job search.
Once burnout sets in and enthusiasm begins to wane, how can you be at your best when you interview or even network? The buddy system is an ideal way to protect against burnout while keeping on track!