Personal Contact Networking

Starting with a list of people you know or that know you

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Next Week’s Session: Turning Opportunities Into INTERVIEWS

Your Career CompassWhat is the most critical skill to one’s  CAREER success – yet also the most elusive?  Time management?  Strategic thinking?  Discipline?  Decision making?

No. While these are important, they pale in comparison to communication skills, BOTH personal and professional: Attentive listening, asking relevant questions, showing empathy, and knowing how to handle difficult communications are the most critical to career success.

They are vital to building healthy relationships, exchanging ideas, sharing feelings, gaining buy-in, setting clear expectations, and working collaboratively. The lack of these skills is at the root of most conflicts, employee performance issues, failed projects, and lost opportunities…JOBS????

Thursday, February 25th… Turning Opportunities into INTERVIEWS

Pilot Onboard

You can be a subject matter expert, but if you can’t communicate your ideas, your ideas are of little value. You can have a great value proposition, branding, for the future, but if you can’t get people to buy into it, your vision doesn’t matter. You can be a masterful manager, but if you can’t reassure or empathize with your clients, they will seek help elsewhere.

You might have a skill set/experience to sell, but if you can’t articulate a compelling value proposition, you won’t find many takers. Your ability to communicate determines your success at work or home.

How do you rate your current communication’s skills?  And, more importantly, how do you improve them to enhance job search or career transition SUCCESS?

Consider The Basics…

On a scale of passive ==>  to assertive ==> to aggressive, let’s take a look at how we could communicate direct to contacts in and surrounding a targeted organization…

Email…safe, but too easy to be deleted before a relationship is established. Requires follow-up.

LETTER of introduction… also safe, but read more often. Paves the way for a first call to a referral… creates dialog. Requires phone follow-up.

Phone call…direct… often a cold call… requires risk. Establishes contact, interaction and, worst case, VISIBILITY.

There’s only two reasons to be on the phone during active job search…

  1. Reconnecting with valid contacts, seeking their advice and information, sharing your communication strategy, and seeking referral activity…
  2. Securing actual interviews

Cover NOTE and resume… Rather than mindlessly applying to countless jobs, playing the numbers game; develop your networking style to motivate a person to request your resume.  When requested, resume gets read more often. Establishes relationship. Requires follow-through. Face2face office visit!

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LEVERAGING Your LinkedIn Network

After you’ve created your LinkedIn Profile, your “digital footprint,” it’s time to begin to connect to others.  LinkedIn will allow you to search for people you know to see if they’re already members. But once you connect to someone, you can also look at the profiles of anyone they know, and in turn anyone those people know.

Because of these three degrees of separation, your network can grow rapidly. Before you begin connecting, decide who you want to connect to. LinkedIn suggests in its FAQ, “Only invite those you know and trust.”

Thursday, February 18th… A LinkedIn Primer: Task#2 Networking

I started with twenty contacts from my MSOutlook. My first line has grown to well over five hundred by accepting and sending out INVITATIONS to people I know, are likely to be interactive within our network, or who could provide resources to me or the Candidates I serve… what’s really impressive is how this translates, numerically, into your second and third lines of contact… we’re talking, WOW!!!

The 411 on “How Not to Be Connected”

If someone contacts you and you don’t want to form a connection with them, you don’t need to flatly reject them and worry about the attendant awkwardness. When looking at the invitation to connect, simply hit “Archive.” The other person does not receive a message saying their invitation has been rejected, and you don’t have to worry about unwanted invitations clogging up your inbox.

Likewise, if you find that an existing contact is blasting you with too much information or making overly aggressive requests for introductions and recommendations, LinkedIn will let you remove that person easily — and without the contact knowing they’re out of your network.  If only it were that easy in real life.

What’s Next?

  1. Check in on “Network Updates.” Found on your LinkedIn homepage, Network Updates are kind of like your Facebook news feed. Check these periodically for a quick snapshot of what your connections are up to and sharing. And, it’s a 2-way street: Your updates, including white papers you may choose to “publish,” go out to your network.
  2. Be identifiable. Find out who’s checking out your profile by allowing others to see who you are if you view theirs. When you click the information under “Who’s Viewed My Profile” on your profile page, you’ll be able to view users who have looked at your profile, stats on your profile’s number of views, and its appearances in search recently. To change this, go into your settings and click “See what others see when you’ve viewed their profile.”
  3. Export connections. Transfer your LinkedIn connections to another contact management system? LinkedIn enables you to easily export your connections. Just click on “Contacts,” “My Connections,” and then scroll down and click “Export Connections.” You have the option of either exporting as a .CSV or .VCF file.
  4. Easily find email contacts on LinkedIn. Speaking of connections, the “LinkedIn Companion for Firefox” is a great plugin that helps you identify the LinkedIn profiles of people who are emailing you. It also enables you to easily access other LinkedIn features via your browser.
  5. Leverage the power of LinkedIn Groups. Did you know that if you’re a member of the same group as another user, you can bypass the need to be a first degree connection in order to message them? In addition, group members are also able to view the profiles of other members of the same group without being connected. Join more groups to enable more messaging and profile viewership capabilities.
  6. Link your Twitter account to LinkedIn. Share your LinkedIn status updates on Twitter, and vice versa. Learn how to connect your Twitter account in your “settings” area.
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IMPLEMENTION Of Your PMP

Your Career CompassSteps four and five of our 12-Step Process M.A.P. are in place to provide you with confirming feedback that you have selected an appropriate approach to the marketplace.  Coaching your references, then branding yourself in the digital world of recruitment will help you validate your initial decisions.

This validation that the marketplace needs you and your value proposition helps you to have the necessary confidence in your story.

  • Discuss your resume with your references… does your story capture the real YOU? Have you missed any key bits of supportive information?
  • Use LinkedIn, your “digital footprint,” to pull interest in you to your Profile, and to push your message out to the marketplace through your network of contacts and Group activity.

Thursday, February 11th… Implementing Your PMP: The first and ensuing ‘waves.’

DISTRIBUTION NETWORK

 The next two steps, initial research and pulling together your initial contact list are in place to create focus to your efforts…  What are the trends in the market that are attractive to you, and which target organizations are most needy of your value proposition?  Your evolving contact list will take you through the A-B-C’s of networking and the development of your distribution channels…

  1. Start with people you already know or have reason to “should know,” as they are the most likely to be receptive to your initial efforts.
  2. As you develop your network, identify key bridge contacts that can give you specific information or introduce you to key decision-makers and hiring authorities.
  3. Critical to your success is building relationships with people who can influence your hiring. This ‘must see’ list of influential contacts and hiring authorities is the epicenter of your job search campaign!

YOUR CAMPAIGN LAUNCH

Pilot OnboardHave an implementation strategy and stick to your plan.   Your Personal Marketing Plan should evolve as you progress in your job search. I would recommend early on in your search you attend several events where other job seekers hang out. These are great places to meet new people, develop and practice your elevator pitch, and get some support.

However, within 6-8 weeks you want to begin moving AWAY from those kinds of events to places where potential employers and people close to potential employers hang out. The former of these events will usually be free.

The latter may cost you something. That’s why you want to work out the bugs in your verbal and printed “brand image” in the early stages of your job search. So you can be more effective and efficient when you implement your PMP. Yes, this means you will say “no” to some things.

You want to be strategic!  Remember that an occasional job search is the most predictable part of your career-long strategy!

Critical to the efficiency and productivity of your campaign is the regularity and frequency of the activities you are willing to commit to, and the uses of your time, that will create top-of-mind awareness of YOU (the product) in the desirable or chosen marketplace.  In other words, what are you willing and able to commit to to get HIRED!…to LAND your next right employment?

READY… The first seven steps of the 12-step process are there to prepare you to be successful in a job search campaign.  You are READY!

AIM… Steps five, six, and seven are there to help you focus your efforts.  You’re ready and have your targets in sight… you have the correct AIM!

FIRE… Anyone can pick up a weapon and fire it… most of us can push the button that launches a missile.  But the practiced, prepared, and confident marksman is the one most likely to have the skill to actually hit their target!

Steps eight, nine, and ten are what most job seekers call an “active job search.”  I encourage you to develop your PMP before you need to, implement it wisely with a first wave to “get the word out,” distributing your story to the widest possible network.  By its nature, your first wave will identify target opportunities.

In the skilled implementation of your PMP, your second wave of networking your way to those target opportunities will naturally overlap your initial efforts to get the word out… in fact, as you grow in confidence with your networking abilities, you will create your own productive ‘style’ of networking for the rest of your career!

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THIS THURSDAY’s Session 8:45 AM at The Egg and I in Addison

The Careerpilot’s high TECH-HIGH TOUCH philosophy comes into play with the explosive growth of business professionals using social networks to build relationships, meet new contacts, and market themselves.  While the Internet provides many choices, diving into the virtual meet-and-greet can represent a real challenge.  Which one is worthy of your start-up investment: learning curve time and actual ROI of your efforts…  Where to begin?

 Thursday, November 19th… a LinkedIn PRIMER

JOINING a network like LinkedIn is simple, but turning it into a powerful networking tool takes a bit of savvy. Here’s how to build a network, leveraging your available time… and put it all to work — without HIGH TECH, social-networking anxiety.

TASK #2  Build Your Network

Goal: Stay focused.  LinkedIn will allow you to search for people you know to see if they’re already members. But once you connect to someone, you can also look at the profiles of anyone they know, and in turn anyone those people know. Because of these three degrees of separation, your network can grow rapidly. Before you begin connecting, decide who you want to connect to.

I started with twenty contacts from my MSOutlook.  My “first line” Contact base has grown to well over five hundred by accepting and sending out INVITATIONS to people I know, are likely to be interactive within our network, or who could provide resources to me or the Candidates I serve… what’s really impressive is how this translates, numerically, into your second and third lines of contact… we’re talking, WOW!!!

The 411 on “How Not to Be Connected”

If someone contacts you and you don’t want to form a connection with them, you don’t need to flatly reject them and worry about the attendant awkwardness. When looking at the invitation to connect, simply hit “Archive.” The other person does not receive a message saying their invitation has been rejected, and you don’t have to worry about unwanted invitations clogging up your inbox.

Likewise, if you find that an existing contact is blasting you with too much information or making overly aggressive requests for introductions and recommendations, LinkedIn will let you remove that person easily — and without the contact knowing they’re out of your network.

If only it were that easy in real life.

What’s Next?

  1. Check in on “Network Updates.” Found on your LinkedIn homepage, Network Updates are kind of like your Facebook news feed. Check these periodically for a quick snapshot of what your connections are up to and sharing. This is also the approach through which you can “publish” your white papers to create visibility (PUSH marketing that leads to PULL)
  2. Be identifiable. Find out who’s checking out your profile by allowing others to see who you are if you view theirs.
  3. Export connections. Transfer your LinkedIn connections to another contact management system? LinkedIn enables you to easily export your connections. Just click on “Contacts,” “My Connections,” and then scroll down and click “Export Connections.” You have the option of either exporting as a .CSV or .VCF file. JibberJobber???
  4. Easily find email contacts on LinkedIn. Speaking of connections, the “LinkedIn Companion for Firefox” is a great plugin that helps you identify the LinkedIn profiles of people who are emailing you. It also enables you to easily access other LinkedIn features via your browser.
  5. Leverage the power of LinkedIn Groups. Did you know that if you’re a member of the same group as another user, you can bypass the need to be a first degree connection in order to message them? In addition, group members are also able to view the profiles of other members of the same group without being connected. Join more groups to enable more messaging and profile viewership capabilities.
  6. Take advantage of advanced search options. LinkedIn’s Advanced Search feature provides a much richer search experience. For example, say you want to find out if you’re connected to anyone that works at a specific company. Type the company name in the company field in Advanced Search, then sort the results by “Relationship” to see if you have any first or second degree connections to any employees.
  7. Link your Twitter acct to LinkedIn. Share your LinkedIn status updates on Twitter, and vice versa. Learn how to connect your Twitter account in your “settings” area.

Get the Most From Your Connections

Goal: Now that you’re connected, put all those people to use.

There are three main things your network can do for you:

  1. answer business-related questions,
  2. make recommendations and introductions, and
  3. provide company information.

Make sure that you focus on helping others when you first join. It’s the idea of bringing something TO the party. If you offer up helpful stuff and services, your reputation will go a lot further than if you’re just out there for yourself.  GIVE before you expect to get interaction from you new, and developing, electronic network.

Recommend and introduce colleagues.

Recommendations work as a form of currency in a social network. Those who are happy with your work can write a brief description of their experience on your LinkedIn profile.

Introductions are trickier but also more valuable. This is where your personal judgment needs to come into play. When someone contacts you for an introduction, be sure you understand and approve of what they want before making the handoff. Likewise, make your intentions clear when you are asking for an introduction.

Learn more about your professional network.

You can quickly learn a lot about a potential business partner or contact by reading their profile. This represents smart interview preparation… It can show you a lot of things you can discuss and build a relationship on.

Unlike, for example, someone’s Google results, everything you find on LinkedIn has been voluntarily placed there by your contact.  Further, watch to see who your contacts are becoming connected with to figure out who might be worth getting to know yourself.

The “low hanging fruit…”

The drop-down menu on the top navigation tab INTERESTS gives you quick access to people who are most likely to accept your well written invitation to connect!

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“Adjusting Your Sails…” Re-Charting Your Course When Faced With ‘the challenging waters of career transition.’

Have you ever had to take a step backward in your career, perhaps accept a lesser position or lower compensation? Or a step backward in the marketplace-deferring a near-term opportunity in favor of a longer-term one? The path forward isn’t always a straight line.  If you’ve ever gone backward in life you’ve probably found it difficult at best.

THIS Week’s session, Thursday, November 5th... Implementing Your PMP, including a look at LinkedIn Networking.  Remember that when you significantly change your positioning and branding statement (adjusting your sails) you are essentially re-starting your campaign.  Your ship can only follow one charted course!

As most of us are achievement oriented, we push forward, not backward. We look for ways to make progress, not digress. We don’t like the thought of giving up ground. Psychological studies confirm this.

  • We place more value on what we have than what they don’t have.
  • We will spend more money to keep something than to replace it.

Yet sometimes digressing or giving up something along our careerpath, at least temporarily, is exactly what we need in order to grow and succeed in the long-term. If we are currently in or approaching an unsustainable set of circumstances, we may need to stop and take a step backward.

Going backward can be a trivial decision or a life-changing one. It can involve a minor inconvenience or a major overhaul. It can be a brand new career or a slight role change.  The key is that it be OUR decision and not one thrust upon us by a soft job market.  When faced with the decision to keep forging ahead or taking a step backward, the first decision is “can I make what I’m currently doing work by continuing ahead?”

If your informed answer is “no” then the next question is “how far backward do I need to go?”  You generally wouldn’t need to go back to the very beginning or want to give up any more ground than you have to. Any amount of going backward can be tough, but starting over can be overwhelming.

You don’t need to build all new skills if you have existing skills you can leverage…can you spell transferrable skills and strengths?   Starting over may seem attractive, but it can create as many new problems as it appears to eliminate. While it may seem like the easiest option, it can be the laziest which is rarely the best.

When confronting difficult issues, address the source of them without creating unnecessary new ones. Keep what is working. Only go backward far enough to learn what needs to be learned and do what is needed to get back on track. Once addressed, refocus on going forward. Let go of your prior concerns. Accept that you had to take a step backward. It’s alright. It was actually part of a bigger step forward. As the cliché goes, just don’t throw out the baby with the dirty bath water… Keep the baby!

Consider what part of your life – professional or personal – may no longer be sustainable. Are you dealing with a chronic issue that is so debilitating that you can no longer ignore it?  Are conditions so challenging that you need to rechart your course… getting so difficult and complicated that the effort is no longer justifiable? Are your habits moving you further away from your desired future instead of toward it? Have the ‘next steps’ along your careerpath become so dysfunctional that you can no longer handle it?

Consider the following nautical wisdom…

The PESSIMISTS complain of challenging conditions…

                              The OPTIMISTS expect the conditions to change soon…

                                                          While the SKILLED Sailor simply adjusts his sails!

Back to ‘real life,’ now,  Ask yourself:

  • Has this situation gotten to the point that the effort is no longer justified for the return I am getting?
  • Would the time, money, and effort of going backward be repaid in a reasonable time frame if I chose to stop and go backward?
  • If I keep doing what I’ve been doing, will it merely exacerbate the situation?
  • Am I putting another temporary fix in place that doesn’t address the real issue?

If you answered “yes” to any of these questions, your situation is a candidate for stopping whatever you are doing and taking a step backward. Rather than perpetuating your difficulty another day, release, cycle, or occurrence, accept responsibility for making a change.

Admit that maintaining the current direction isn’t sustainable. Rather than continue to treat symptoms, decide to address the source. Rather than maintain the troublesome status quo, identify what needs to change. Is it you? Probably. Is it also someone or something else?  Probably. Accept the need for change and rather than cover up, cope with, run from, or overlook the inevitable, decide to address it.

Once you have decided to stop and back-up, solicit the feedback and help of others… return to an informational networking approach in your job search, seeking wise counsel. Have the conversations that need to be had. Involve your key stakeholders. Do the research and analysis needed. Identify the issues to be addressed, learn any lessons to be learned, agree on the solution that solves the issues, and edit your Personal Marketing Plan to be implemented. Do what is needed to start heading in the direction that enables the future you desire.

Adjust your own sails!

Take heart. Most every great advancement was preceded by a step backwards. Most every success was preceded by a failure. Most every self-improvement was preceded by adversity. It is through mistakes and obstacles that we gain experience and grow.

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OPTIMIZING Your Use of LinkedIn in Building Your Network

The Careerpilot’s high TECH-HIGH TOUCH philosophy comes into play with the explosive growth of business professionals using social networks to build relationships, meet new contacts, and market themselves.  While the Internet provides many choices, diving into the virtual meet-and-greet can represent a real challenge.  Which one is worthy of your start-up investment: learning curve time and actual ROI of your efforts…  Where to begin?

Thursday, September 10th… A Linked-In Primer, Part II: Task #2, Building your network

The Careerpilot encourages a choice that reasonably assures one’s confidentiality, has a multitude of useful applications, and can serve as your focal point of networking decisions. That choice is LinkedIn.

Developed specifically for business, the site doesn’t run the risk of blurring your professional life with your private one; and with more than 380 million users worldwide (110 Million + in the US), it serves virtually every industry and profession.

Joining a network like LinkedIn is simple, but turning it into a powerful networking tool takes a bit of savvy. Here’s how to build a network, leveraging your available time… and put it all to work — without HIGH TECH, social-networking anxiety.  I call this critical, rest of your career activity…

TASK#2: Building your network

Goal 1: As a beginner in LinkedIn, you’ll want to achieve your “tipping point” as soon as possible.  This is that magical ‘dotted line’ in your ‘connections’ count where you begin to benefit from organic growth of your network, with professionals you don’t already know inviting you to connect.

After you’ve created your profile, it’s time to begin to connect to others. LinkedIn will allow you to search for people you know to see if they’re already members. But once you connect to someone, you can also look at the profiles of anyone they know, and in turn anyone those people know.

Because of these three degrees of separation, your network can grow rapidly. Before you begin connecting, decide who you want to connect to. The low hanging fruit are people you already may have in your MSOutlook or Gmail contacts, alumni from your school, and employees of your current and past employers… Prioritize those who you feel are quite connected themselves, or influential in their profession or industry.

Goal 2: When you’re ready, begin to create and maintain your focus in developing your network.  Are you a gifted and available professional… or a motivated job seeker?  Stay focused.  Only connect with others who share your professional interests or are related to those interests in a complementary way… and can help you meet your goals.

I started with twenty contacts from my MSOutlook.  My first line has grown to well over five hundred by accepting and sending out INVITATIONS to people I know, are likely to be interactive within our network, or who could provide resources to me or the Candidates I serve… what’s really impressive is how this translates, numerically, into my second and third lines of contact… we’re talking, WOW!!! – The Careerpilot

Goal 3:  As you grow in confidence, and use of your social media network, consider the following…

  1. Check in on “Network Updates.” Found on your LinkedIn homepage, Network Updates are kind of like your Facebook news feed. Check these periodically for a quick snapshot of what your connections are up to and sharing.
  2. Be identifiable. Find out who’s checking out your profile by allowing others to see who you are if you view theirs. Connect with those who have viewed your profile if their might be mutual interest.
  3. Export connections. Transfer your LinkedIn connections to another contact management system. LinkedIn enables you to easily export your connections. Just click on “Contacts,” “My Connections,” and then scroll down and click “Export Connections.” You have the option of either exporting as a .CSV or .VCF file.
  4. Easily find email contacts on LinkedIn. Speaking of connections, the “LinkedIn Companion for Firefox” is a great plugin that helps you identify the LinkedIn profiles of people who are emailing you. It also enables you to easily access other LinkedIn features via your browser.
  5. Leverage the power of LinkedIn Groups. Did you know that if you’re a member of the same group as another user, you can bypass the need to be a first degree connection in order to message them? In addition, group members are also able to view the profiles of other members of the same group without being connected. Some groups have their own job boards.  Join more groups to enable more messaging and profile viewership capabilities. Don’t forget to engage in the Discussions of a group… your activity will enhance your search ranking.
  6. Take advantage of advanced search options. LinkedIn’s Advanced Search feature provides a much richer search experience. For example, say you want to find out if you’re connected to anyone that works at a specific company. Type the company name in the company field in Advanced Search, then sort the results by “Relationship” to see if you have any first or second degree connections to any employees.
  7. Link your Twitter acct to LinkedIn. Share your LinkedIn status updates on Twitter, and vice versa. Learn how to connect your Twitter account in your “settings” area.
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THIS Week’s Workshop: Implementing Your Personal Marketing Plan… Thursday, September 3rd 8:45 AM @ The Egg and I Restaurant in Addison

WAVE I

You’ve already begun to implement your PMP when you connected with your intended references back in Step 4.  Your first efforts are rightly aimed at creating visibility for your candidacy, without causing premature rejection.  You may also be using this first wave to settle on your positioning and targeting (Step 2, leading to Step 3)… If you are truly committed to finding your next ideal employment, you’ve already dug a little deeper into assessment (Step 1) of your personality, experience, knowledge, and skill sets.

Your First Wave, then, is beginning to ‘get the word out,’ reconnecting with established contacts, and beginning to develop new contacts… both without prematurely creating rejection.  Waypoint #3 reminds you to “Always have a next contact to make… for the rest of your career.”  This is both an effective career strategy and an efficient job search tactic!

The by-product of a dynamic first wave is the identification of actual job leads… you may even be invited to forward your resume to influential people… and you’ll certainly begin to secure referrals to develop your personal contact network…

Networking is a contact sport

The real value in your first wave is gaining confidence in your job search manner, more comfort in telephone work… KNOWING that, YES You CAN take the chill out of cold calls down the line!

Thursday September 3rd we will dissect an efficient job search in REAL TIME, drawing on the actual experiences of our participants.  This session also serves as a good overview of the first nine steps of our 12 Step Approach.

WAVE II

Your first wave of activity will actually create the impatence for turning the opportunities you identify into INTERVIEWS.  Further, having successfully developed visibility in the marketplace, you will now fold in your Internet-based search for open opportunities to supplement your embrace of the OTHER Job Market!

WAVE III

You’ve broken the mysterious “code” of the traditional marketplace… You’ve taught yourself the value of efficient networking.  It IS a skill that can me practiced and mastered.  In your third wave, you’ll be combining your best practices, discovered in the first two waves.  You can become your own best coach!

Who Should Attend?

  1. Anyone who wants to create a strategic plan for the rest of their working life… job changes will occur!
  2. Job seekers who find themselves in a rut…rapidly crashing into the black hole of depression
  3. Any job seeker looking to create focus within their search efforts
  4. Any professional to give substance to their next steps
  5. Newcomers to DFWCareerpilot… including tire-kickers

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THIS Week’s Session: A LinkedIn Primer… 8:45 AM On Thursday, August 27th at The Egg and I Restaurant in Addison

Your Career Compass The Careerpilot’s high TECH-HIGH TOUCH philosophy comes into play with the explosive growth of business professionals using social networks to build relationships, meet new contacts, and market themselves.  While the Internet provides many choices, diving into the virtual meet-and-greet can represent a real challenge.  Which one is worthy of your start-up investment: learning curve time and actual ROI of your efforts…

Where to begin? The Careerpilot encourages a choice that reasonably assures one’s confidentiality, has a multitude of useful applications, and can serve as your focal point of networking decisions. A terrific launching site for such an effort is LinkedIn. Developed specifically for business, the site doesn’t run the risk of blurring your professional life with your private one; and it serves virtually every industry and profession.

Joining a network like LinkedIn is simple, but turning it into a powerful networking tool takes a bit of savvy…However, it can be accomplished  without HIGH TECH, social-networking anxiety.

Thursday, August 27th… A LinkedIn PRIMER (back by popular demand!)

In this week’s session we will explore LinkedIn in general, getting down to the business of developing a high-impact Profile… Your TASK#1  … 

Pilot Onboard While your page will detail your work history, don’t assume you can copy and paste your resume and be done with it. Your profile page should reflect your professional interests, passions, and ambitions at this point in your career.  It becomes the core of this high tech-high TOUCH, written collateral.

As you proceed, keep your goal in mind…

  • Do you want to have that fully optimized, SEO-centric magnet that attracts interested parties TO you?…Let’s call this PULL Marketing  -OR-
  • Do you want that terrific, user-friendly home page and profile that is easy for a reader to navigate?… Let’s call this PUSH Marketing  -OR-
  • Do you want your profile and homepage to be appealing to both?

A checklist of things to include:

  1. A picture. It’s been said that, “People do business with people.”
  2. A specific and high impact “headline” with keywords relevant to your industry… your headline follows you around through several of the interactive applications.
  3. Preferred contact method and data… At the bottom of your profile, you can let people know how you want to be contacted — through LinkedIn, by e-mail, or over the phone.
  4. Desired information, networking “targets… What you want to be contacted about… At the bottom of your profile, you can select interests like reference requests, consulting offers, or career opportunities. Be sure to update your profile to stay in synch with your career.

…and don’t overlook the “power” of recommendations… start thinking of who you might want to encourage to endorse you and your services.  Job seekers: your references are a great start to a powerful, influential network!

You’ll want to think ahead about two areas:

POSITIONING Yourself

Just like on a GREAT RESUME, directly underneath your name will be a short headline of four or five words. More than anything else in your profile, these words are how people find and define you. Are you seeking to connect mainly with others in your field and industry? Then a simple, title-oriented headline like “Senior Product Development Director at The XYX Corporation” is best.

Are you seeking to branch out into other areas? “Leader of High-Performing Engineering Projects” alerts others quickly to the value you would bring to an organization. Regardless of how you phrase your headline, make sure to use keywords that will help others find you.

… BE CLEAR on What You’ve Done, and What You Want to Do…

Whether you are an active job seeker, or simply using LinkedIn to extend the reach of your personal marketing plan, POSITIONING yourself clearly is the epicenter of efficient networking… just as if you were beginning to launch an active JOB search to implement your Personal Marketing Plan!

When listing your past job experiences, use verbs as much as possible. Show what you’re passionate about, and what you’ve learned from each job. Consider listing “non-jobs” you’ve done, like chairing a conference or leading a panel.

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THIS WEEK’s Workshop: Developing Your Personal Marketing Plan… Thursday, August 20th, 8:45 AM @ The Egg and I Restaurant in Addison

Your Career CompassNETWORKING

Building a network is a vital part of today’s strategic career development. Each planned contact can lead to others if you ask the right questions and explore the possibilities.  Networking is a two-way street, sometimes with you, the information seeker, being able to provide information to the same person from whom you are seeking it, and at other times being a source of information to other people. In order to get information from others, we must be a good source of information. All it takes is being willing to share information, ideas and resources.  It’s the INTER-ACTIVE, front-end of relationship building.

On Thursday, August 20th, we will be taking a long look at developing an effective PLAN… Your Personal Marketing Plan.  Our focus is on effective time management to create focus and efficiency in job search efforts.

To put it another way, “What goes around, comes around.”  A network is not something you establish overnight. It requires work and time, but the rewards are incalculable.

Pilot Onboard  If employed, be aware of confidentiality issues and scale down your efforts accordingly (There is an excellent article inside of LinkedIn: Conducting a STEALTH Job Search).  If you are unemployed and in active job search mode, and do not have a good network already in place, there are several ways you can begin to build one.

  1. Start with people you know from previous employment.    However, most jobs are not found at the first level of networking.  In fact, very few jobs are found simply by calling the people you know.
  2. Constantly build the layers of your network.  Even at the second level, the number of job openings you will find is still modest. Networking does not usually start to pay off until about the third level, and sometimes even beyond that.
  3. Attend professional association meetings and network.   Most of us probably work in a line of work that has a national professional association to which we could belong, and most of these associations have local chapters.Get the Most From Networking…

Remember TIME MANAGEMENT…

Allow for regular time in LinkedIn in order to direct and focus your networking activity.

Make networking calls in a block of time.  Each call is more comfortable than the one before. Do not call people and ask them if they have any openings at their company… This is almost always totally non-productive.

Be sure to ask the person if they have a minute to talk to you, and when finished talking thank them for their time.

Who Should Attend this value-packed Workshop?

  1. Anyone who wants to create a strategic plan for the rest of their working life… job changes will occur!
  2. Job seekers who find themselves in a rut…rapidly crashing into the black hole of depression
  3. Any job seeker looking to create focus within their search efforts
  4. Any professional to give substance to their next steps
  5. Newcomers to DFWCareerpilot… including tire-kickers

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What Makes a Resume GREAT?

There is no “template” or formatting of a perfect resume.

Let that set in for a moment.

Next week, Thursday, August 13th, DFWCareerpilot will explore the development of in-sync Personal Marketing ‘collateral materials,’ most significantly the epicenter called your resume.

Most jobseekers have experienced the Internet’s ‘black hole’ in resume reception and feedback.  Sure, you could listen to any number of ‘experts’ on making it through the digital screening process of today’s world of recruitment…OR you can accept the fact that a resume that is requested by a real human being is viewed and acted upon more often.

FACT: Your best ‘unique identifier’ for any database your resume has found its way to is your name and contact information… it helps an employer find YOU, as opposed to anyone who FITs their screening profile (keyword match…a ‘hit’).  So, THE most effective strategy of being found and acted upon is to be personally known within an organization’s recruitment circle.  Simple solution?  Network your way to an opportunity before applying for it!

The point being, you’re the one who needs to decide if your résumé is ready to go. Do you want to drive yourself nuts by having a slew of people give you their “expert” advice, revising your résumé twenty times over? Or do you want to take your destiny into your own hands? Now, there are certain rules on writing effective résumés that you should heed in no particular order. These are ten sure things that need to be in place to offer you the best chance of success…in BOTH the digital world AND the ‘REAL world’ of recruitment.

1. Quantifiable results are a must. Employers are not interested in a grocery list of responsibilities (strategic) or duties (tactical); they’re drawn to evidence of what you’ve actually DONE. It’s always stronger to incorporate significant accomplishments that are quantified with numbers, dollars, and percentages.

2. Closely related to #1… Please no clichés or unsubstantiated adaptive skills. The new rule is to show rather than tell. Yes, you may be innovative; but what makes you innovative? Did you develop a program for inner-city youth that promoted a cooperative environment, reducing violent crime by 50%? If so, state it in your profile as such.

3. Tailor your résumé to each job, when possible. Employers don’t want a one-fits-all résumé that doesn’t address their needs or follow the job description. It’s insulting… Start with your ‘positioning statement,’ clearly specified, including keywords that an employer might use to “find” you.

4. Your résumé needs to show relevance. Employers are interested in the past 10 or 15 years of your work history; in some cases less. Age discrimination may also be a concern, so don’t show all 25-30 years of your work life with equal use of vertical space. Following your Positioning Statement, a ‘qualification summary‘ can help the reader quickly determine interest in your ability to meet their needs.  In this manner, your ‘professional experience’ can be written to show that you not only meet their screening requirements, but can perform to their true expectations of performance.

5. Keywords are essential for certain occupations that are technical, or functionally specific in nature. They’re the difference between being found at the top of the list or not at all. Again, you simply must have your keywords peppered throughout their résumé.

6. Size matters. The general rule is two pages are appropriate providing you have the experience and accomplishments to back it up. More than two pages requires extensive experience. In some cases a one-page résumé will do the job. Your use of the available ‘vertical space’ is the key.

7. No employer cares what you want. That’s right; employers care about what they want and need. If you happen to care what they want and can solve their problems and make them look good, they’ll love you. So drop the meaningless objective statement that generally reads, “Seeking a position in a progressive company where I can utilize my experience and skill to grow along with the organization.”

8. Make it easy to read. Your résumé should not only be visually appealing, it should be visually readable. Employers who read hundreds of résumé s will glance at them for as few as 10-15 seconds before making their YES-no–Maybe determination… before deciding to read them at length. Make your résumé scannable by writing shorter word blocks, three to four lines at most. Keep your bullets flush left… and no excessive graphics/fonts.

9. Make sure your accomplishment “bullets” are in-sync with your Qualification SUMMARY.  No excess baggage…everything in your resume should support your candidacy.

10. WOW them. Use WAR stories, told in brief statements in your professional experience section in the form of accomplishments. That’s right, grab their attention with quantified accomplishments early on.

(What did you face)… Volunteered to assume the duties of…

(Actions taken) website development and design, while also excelling at pubic relations,

(Results) resulting in $50,000 in savings for the company.

Such strong statements will entice the reviewer to continue reading. And, as a bonus, will trigger the right questions to keep the conversation in a FITting mode during an interview.

At some point you need to go with what works—a document that will land you interviews. It may not even be a formal resume or CV.  It could be a BIO or a well-written letter of introduction.  I don’t care if it’s written on a napkin and delivered in a Starbucks’ cup (it’s been done). If it’s getting you interviews, go with it.