The best interviews are ones in which both participants are equal and can have a mutually beneficial, interactive conversation regarding the opportunity at hand.
Think of an interview as the natural extension, the successful result of your effective networking. Many networking conversations actually become screening interviews, where influential contacts are assessing your qualifications, skill sets and experience relative to an opportunity at hand. “Perfect practice” of the basics builds the confidence necessary to perform well in formal job interviews.
NEXT Week’s Session, Thursday, April 5th… Closing The Deal II: Interview Tactics, including POST Offer negotiation
The Three Phases of Every Interview
There are three things that must be discussed in every interview: First, the Candidate, a discussion usually conducted in the past tense to assess experience, knowledge, and skills… do they meet the potential employer’s REQUIREMENTS?
Second, the job itself. Beyond meeting requirements, each Candidate must be judged for their potential to meet EXPECTATIONS. As important, will the Candidate “fit in” on the team and Company culture? This discussion occurs in the future tense… very obvious transition in a “good” interview.
Last, but certainly not least, is the quality of FIT. While this is the most subjective and dysfunctional part of the process, it is where both sides must come together for a desired outcome. When both sides like and find the other to be attractive, a “right” employment opportunity can result. This is also where the QandA can become more defensive in nature.
Research The Company/Position
Second level research will help you to identify attractive companies. But, this is third level (in-depth) research. Learn as much as possible about the company, the position and the individual who will be conducting the interview. Your research goals ought to include developing information about the company’s products, people, organizational structure, successes (and failures), profits (and losses), capital spending, strategic plans, philosophy and labor climate.
Showing your knowledge of some of this information can give you added credibility over other candidates interviewing for the job.
Use the following research strategies:
- Research the company web site, looking for information relative to your function and level… a company’s financial and annual reports can provide clues to their stability and market share. Don’t forget directories, trade journals, the “business press,” and databases of articles and other news.
- Ask a friendly recruiter, business acquaintance or stockbroker what they know about the company… and by extension, call people with whom you have networked and ask what they know about the company and/or individual conducting the interview.
- Check with the local Chamber of Commerce or Better Business Bureau.
- Call the company directly; request a sales brochure, annual report or other company information. Companies have to market themselves, too, you know!
Know the needs of the company
Once your basic research is complete, you must next identify how your abilities, experience and expertise can meet the needs of the interviewer, the company and the job. This point cannot be over-emphasized. It is the company’s needs that you must fill, not your own. Surprisingly, however, by meeting the company’s needs, your needs also will be met.
Your VALUE PROPOSITION
Prepare for your interviews (and networking meetings) by fully understanding the value you bring to a potential employer and hiring company. Incorporate portions of this information into your interview responses, or use some of the material in your interview closing remarks. Tell them why you are good at what you do!
ANSWERING QUESTIONS EFFECTIVELY
The key to being successful in an interview is to answer each question well, with strong content and credible delivery. To do this, you must anticipate and practice what to say, display confidence and enthusiasm and show that you have a positive attitude. The way you deliver your responses can be just as important as what you say.
Look directly into the interviewer’s eyes; give short, crisp, smooth answers that don’t sound memorized. Put energy and ‘texture’ in your voice.
Consider one of the following guidelines in answering questions relative to your communication strategy…
- ANSWER the question.
- Highlight strengths, giving examples as appropriate… plays to behavioral interviewer style and tactics. Minimize weaknesses…STOP Talking!
- At least address the issue of the question before
o Blocking
o Turnaround
o Answering in your terms
o Confronting or changing the subject!
In order to market yourself, you must first
Keep in mind that in The OTHER Job Market, buyers and sellers hold equal responsibility for the recruitment process. The commodity is available, productive WORK… When employers have a need for someone to fulfill a specific role, often the most desired candidates are employed individuals with the credentials they seek.
Many people talk about “information overload” and “decision fatigue” when it comes to how to conduct your job search, or write your resume, or develop your LinkedIn Profile…or answer those challenging interview questions.
So, how can you ensure another ‘second opinion’ doesn’t cloud your judgement?
This topic represents what most people call ‘active job search, but, as you can learn, the HOW –TO is what creates your success in networking. It professes strategies and tactics that will generate more effective networking.
You’ll be the first to know when you’re ready for ‘wave 2’ of networking… which, simply put, is networking your way in to attractive opportunities. You will focus your activity and time management to the business of creating INTERACTIVE COMMUNICATION with employees, customers, and vendors–the “stakeholders”– within and surrounding any targeted organization.
Employment is one of the grandest of games… right up there with courtship and marriage: building good relationships and finding the right partner. Most job seekers have been ‘single’ at some point in their lives. The courtship game is a challenging one, difficult as it can be ‘seductive FUN.’
In The OTHER Job Market, buyers and sellers hold equal responsibility for the recruitment process. The commodity is available, productive WORK… When employers have a need for someone to fulfill a specific role, often the most desired candidates are employed individuals with the credentials they seek. Thus the employer must sell their Company to potential employees in the marketplace in order to attract the best of the lot. Once identified, they simply select their choice and buy their services.
You understand that managing your own career involves three key ingredients:
In order to market yourself, you must first know yourself. The job search process is essentially a highly personalized marketing process. The process starts with your candid self-assessment, which allows you to gain a thorough and workable understanding of who you are in product marketing terms.
When a Company looks for qualified employees, they seek functional evidence that demonstrates a job seeker’s ability to perform to expectations… JOB REQUIREMENTS represent the HR screening process!
In every marketplace, there are buyers and sellers. In the traditional job market, the one that our Department of Labor measures for us, job seekers are the sellers and their potential employers are the buyers. The commodity is productive work and the competition is fierce.
In the OTHER Job Market, buyers and sellers hold equal responsibility for the recruitment process. When employers have a need for someone to fulfill a specific role, often the most desired candidates are employed individuals with the credentials they seek. Thus the employer must sell their Company to potential employees in the marketplace in order to attract the best of the lot. Once identified, they simply select their choice and buy their services.
The most asked question during career transition is, “Tell me about yourself.” Appropriate use of your two-minute drill and related verbal strategies, your “verbal collateral materials,” is a key ingredient to personal salesmanship…
Many job seekers go into the “journey” of job search without really knowing their destination, their PRIMARY OBJECTIVE. This Pilot has never heard of a ship leaving harbor without knowing their destination or mission, preferring the safety and calm of their dock in the harbor.
ANSWER: Job seeker’s are being human in taking the path of least resistance….Embracing the OTHER Job Market is a challenging journey, a career strategy that happens to work for job search. Steps one and two lead a well-prepared job seeker to their OFFER CRITERIA