THIS Week’s Workshop: In-Synch Personal Marketing Collateral Materials… Thursday, May 29th, 8:45 AM @ The Egg and I in Addison

Building on the concepts of ACHIEVING CareerFITness, next week’s Event will focus on content issues for high impact, productive collateral materials like a job seeker’s resume, verbal ‘pitches,’ and their LinkedIn Profile.

Actions requested:

Bring hard and soft copies of your current resume draft… bring your laptop (or other wi fi-enabled editing tool) if you want to do some self-inflicted, hands on editing of your resume or LinkedIn Profile… everyone will have the opportunity to practice their verbal collateral materials.

The 411…

Let’s consider the difference between good and GREAT.  Why agonize over the creation of “the perfect resume?”  You’ve seen sketch artists capture the real you in a matter of minutes… A traditional resume communicates what you have already done… sort of a historical epitaph of your past.  It is very easily written from old job descriptions.

However, Vincent van Gogh (1853-1890), a Dutch painter, was NEVER in a hurry.  A masterpiece takes time.  I have never known anyone, including professional resume writers, who are capable of developing and writing a high impact resume within an hour or two.  The upside of getting a resume out quickly is that you don’t sacrifice early opportunities.  Such a “quickie” may work well… especially if you’re seeking a commodity job in a soft job market.  You need a job fast, right???


  • The downside of a “quickie resume” — when your true objective is to find work requiring professional talent and skills — is that the output is seldom very compelling and persuasive, truly fitting your career objectives.  And in today’s digital marketplace, your quickie resume may have extended shelf life, once “mined” from the giant, online resume/job banks.  It’s a monster of a problem.
  • The time that you spend developing a GREAT Resume Template is some of the most valuable time that you’ll spend while in career transition.  A “GREAT” Resume is a dynamic documentation of your communication strategy, the vital epicenter of your Personal Market Plan. 
  • Developed in parallel with your two-minute drill strategies and your LinkedIn profile, your resume will have clearly positioned and targeted marketing collateral that will serve you well.  Yes, written and verbal collaterals that are in synch with each other, will create and dispense your marketing message.

This week’s workshop encourages you to communicate what you are capable of and motivated to do in the future, using your past as supportive evidence.  Its easy to make a resume look and read well… but does YOUR resume truly “FIT” your career objectives?  By learning and following the guidelines suggested this week, you will find the “journey” to your destination, successful career transition, to be smooth sailing.  

Plan to attend this THURSDAY at 8:45 AM…

Who should attend:

  1. Job seekers who have not achieved productivity in their ONLINE efforts
  2. NEW Job seekers who need to develop their collateral ‘arsenal’
  3. Those that understand they must ‘tweak’ their resumes from time to time… but don’t understand HOW
  4. DFWCareerpilot ‘regulars’ with specific questions

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