For the next two weeks, we’ll be looking at interview strategies and tactics. Many people rely on their communication skills and basic research to get through an interview… It’s so much more than that…and it is different for everybody!
Thursday, October 13th... Closing The Deal I, interview strategies plus MoneySpeak, including PRE-Offer negotiation.
Often, a skilled communicator who thinks quickly on their feet must learn to limit themselves, to stick to their message! The opposite is true for the terminally shy… they may be researched and prepared, but must learn to make their points effectively.
The Three Phases of Every Interview
There are three things that must be discussed in every interview: First, the Candidate, a discussion usually conducted in the past tense to assess experience, knowledge, and skills… do they meet the potential employer’s REQUIREMENTS?
Second, the job itself. Beyond meeting requirements, each Candidate must be judged for their potential to meet EXPECTATIONS. As important, will the Candidate “fit in” on the team and Company culture? This discussion occurs in the future tense… very obvious transition in a “good” interview.
Last, but certainly not least, is the quality of FIT. While this is the most subjective and dysfunctional part of the process, it is where both sides must come together for a desired outcome. When both sides like and find the other to be attractive, a “right” employment opportunity can result. This is also where the QandA can become more defensive in nature.
Research the company/position
Second level research will help you to identify attractive companies. But, this is third level (in-depth) research. Learn as much as possible about the company, the position and the individual who will be conducting the interview.
Your research goals ought to include developing information about the company’s products, people, organizational structure, successes (and failures), profits (and losses), capital spending, strategic plans, philosophy and labor climate. Showing your knowledge of some of this information can give you added credibility over other candidates interviewing for the job.
Use the following research strategies:
- Research the company web site, looking for information relative to your function and level… a company’s financial and annual reports can provide clues to their stability and market share. Don’t forget directories, trade journals, the “business press,” and databases of articles and other news.
- Ask a friendly recruiter, business acquaintance or stockbroker what they know about the company… and by extension, call people with whom you have networked and ask what they know about the company and/or individual conducting the interview.
- Check with the local Chamber of Commerce or Better Business Bureau.
- Call the company directly; request a sales brochure, annual report or other company information. Companies have to market themselves, too, you know.
Once your basic research is complete, you must next identify how your abilities, experience and expertise can meet the needs of the interviewer, the company and the job. This point cannot be over-emphasized.
It is the company’s needs that you must fill, not your own. Surprisingly, however, by meeting the company’s needs, your needs also will be met.
Your VALUE PROPOSITION
Prepare for your interviews (and networking meetings) by fully understanding the value you bring to a potential employer and hiring company. Incorporate portions of this information into your interview responses, or use some of the material in your interview closing remarks. Tell them why you are good at what you do!
ANSWERING QUESTIONS EFFECTIVELY
The key to being successful in an interview is to answer each question well, with strong content and credible delivery. To do this, you must anticipate and practice what to say, display confidence and enthusiasm and show that you have a positive attitude. The way you deliver your responses can be just as important as what you say.
Look directly into the interviewer’s eyes; give short, crisp, smooth answers that don’t sound memorized. Put energy and ‘texture’ in your voice.
Consider one of the following guidelines in answering questions relative to your communication strategy…
- ANSWER the question.
- Highlight strengths, giving examples as appropriate… plays to behavioral interviewer style and tactics. Minimize weaknesses.
- At least address the issue of the question before
- Answering in your terms
- Confronting or changing the subject!