In order to market yourself, you must first know yourself. The job search process is essentially a highly personalized marketing process. The process starts with your candid self-assessment, which allows you to gain a thorough and workable understanding of who you are in product marketing terms.
When a Company looks for qualified employees, they seek functional evidence that demonstrates a job seeker’s ability to perform to expectations… JOB REQUIREMENTS represent the HR screening process!
Especially if you are starting a resume “from scratch”, or if you are truly unsettled on next steps along your career path, this becomes a necessary first step in the process.
What YOU Do Best, and are motivated to do for a future employer…
What do you do best? What are your strongest transferable skills? Think broadly in terms of managerial and technical/ functional strengths involved in what you have to offer. Discovering your “pattern of success and satisfaction” is your goal, here.
Your ability to express the collection of your functional strengths will measure your marketability. This collection of keywords and their supportive evidence creates your communication strategy, the basis of your value proposition.
THIS Week’s Session, Thursday, April 27th is Achieving CareerFIT I, facilitated by Brian Allen. He’ll be exploring the motivational side of your personality with us.
The old “round peg in a round role” theory of career planning is dysfunctional. In the typical professional environment today, job descriptions are changing faster than ever before to keep up with the challenges of an economy in transition. In the traditional job market, job seekers are the sellers and their potential employers are the buyers. The commodity is JOBs and the competition is fierce.
In The OTHER Job Market, buyers and sellers hold equal responsibility for the recruitment process. The commodity is available, productive WORK… When employers have a need for someone to fulfill a specific role, often the most desired candidates are employed individuals with the credentials they seek. Thus the employer must sell their Company to potential employees in the marketplace in order to attract the best of the lot. Once identified, they simply select their choice and buy their services.
Seize control of such challenges. Understand the nature of FIT.
In every marketplace, there are buyers and sellers. In the traditional job market, the one that our Department of Labor measures for us, job seekers are the sellers and their potential employers are the buyers. The commodity is productive work and the competition is fierce.
The OTHER Job Market is different, bigger, and more efficient than even approaching “the hidden job market,” the notion that spawned the Corporate-sponsored outplacement world. It all begins by understanding that JOBS evolve from available work…
Does it matter whether you are
As part of our exploration of interviewing tactics, Brian will help you identify your natural preference for 
A productive mindset, during any career transition, is your ability to relate your well positioned “story” to others, answer questions effectively, conduct productive negotiations, and, in general, fine tune your personal salesmanship skills. So what are those basic tactics that will allow you to effectively “close the deal?”
Every step in the job search process is aimed at obtaining interviews. It is at that point, a potential hiring manager decides if you are right for the job, and, just as important, it is your time to evaluate whether the job is right for you. Most interviews follow a predictable format, with steps that both the interviewer and applicant follow to decide if both will benefit from working together.
The best interviews are ones in which both participants are equal and can have a mutually beneficial, interactive conversation regarding the opportunity at hand.