You’ve given yourself a Personal Marketing Plan… But, one last gut check: Do you know where you’re headed (see: Offer Criteria) and HOW you’re planning to get there? If you are not absolutely clear about what you want as that NEXT STEP in your career, envision an ideal position that will value you for the main characteristics and experiences you want to be hired for.
Thursday, September 7th… Implementing Your PMP: Learn to manage the “waves” of time management and activity during your job search.
Since you need to be concise and clear when developing your Personal Marketing collateral materials (resume, BIO, verbal communication, and your LinkedIn profile), it’s important to figure out what you best offer in your next position, so you know exactly what skills and experiences to highlight. Make FIT happen!
RESEARCH: Analyze Your Target Industry
Once you know what you want to do, your next step is identifying where you want to be—think industry, city, and companies. Then, research your industry and key trends affecting it now: Read relevant industry news articles, research companies, and analyze job descriptions you’re interested in.
Find Your CareerFIT and Focus on CAREER Objectives
With your knowledge of your target industry, it’s time to figure out how you fit in (or want to). Identify, describe, and refine your key selling points with your end goal in mind. Then, craft them into 4-6 bullets, shooting for statements that are vivid and that clearly illustrate what you bring to the table over anyone else.
Ask Yourself
- What is the intersection of your ‘value proposition’ and what your target industry, or specific Company, needs?
- What are your most impactful areas of experience, knowledge, or skill?
- What critical problems are you well suited to solve?
Pay Attention to the Nitty Gritty
As you begin to think about the type of career transition you want to make, what IS the next appropriate employment for you… start out by documenting what you already know to be true about your professional self.
- Give specific attention to what you spend the most time doing, those functional details of your work that have the greatest impact on your employer’s success, and, especially, what are you uniquely providing that gives value to your role?
- Take notes about when you’re feeling particularly unmotivated or unenthused about your job. Write down the tasks that bring you down as well as those that get you excited.
- It may seem like a tedious exercise, but if you stick with it, patterns will start to emerge. And it’s in teasing out these patterns that’ll help you build a picture of the role that’s right for you.
Too many times, we fall victim to distractions from the job search. The trap of sleeping late, watching TV, and playing on the Web can ensnare us. With no one but ourselves to hold us accountable for our job-search goals and plans, time can just slip away. It’s so easy to lose balance between personal needs and wants and our job search.
It’s about adding good habits to your routine. What behaviors should you engage in every day for greater grit? Here’s a handful of the Careerpilot’s suggested habits to get you started.
Step #3 in Our 12-step Process had you beginning to develop your Personal Marketing collateral materials. Like any good chemist with a fully stocked laboratory, you’ve made all those 1001 decisions, you’ve begun to practice your verbal collaterals along with your resume’s development… it FEELS like you’re ready for an active job search.
How can one accomplish this critical element of your Personal Marketing Plan, your ‘digital footprint?’ Use the time you spend on LinkedIn to address your three critical tasks:
You understand that managing your own career involves three key ingredients:
In order to market yourself, you must first know yourself. The job search process is essentially a highly personalized marketing process. The process starts with your candid self-assessment, which allows you to gain a thorough and workable understanding of who you are in product marketing terms.
When a Company looks for qualified employees, they seek functional evidence that demonstrates a job seeker’s ability to perform to expectations… JOB REQUIREMENTS represent the HR screening process!
In every marketplace, there are buyers and sellers. In the traditional job market, the one that our Department of Labor measures for us, job seekers are the sellers and their potential employers are the buyers. The commodity is productive work and the competition is fierce.
In the OTHER Job Market, buyers and sellers hold equal responsibility for the recruitment process. When employers have a need for someone to fulfill a specific role, often the most desired candidates are employed individuals with the credentials they seek. Thus the employer must sell their Company to potential employees in the marketplace in order to attract the best of the lot. Once identified, they simply select their choice and buy their services.
The most asked question during career transition is, “Tell me about yourself.” Appropriate use of your two-minute drill and related verbal strategies, your “verbal collateral materials,” is a key ingredient to personal salesmanship…
How does a concept from the field of engineering get itself into the dysfunctional event called INTERVIEWING? ‘Reverse engineering’ is a detailed examination of an idea or product with the aim of producing something similar. In fact, this method could also apply to the job interview because sometimes, in a job interview, the candidate does not properly understand the question the interviewer has asked, and therefore the answer, of course, would likely not be the best.
In other words, the most important element of the job interview is that the candidate clearly and fully understand each question if that candidate’s answers are to meet the interviewer’s expectations.
Have you ever made a mistake? A really BIG one? Maybe you did something careless, without proper planning or attention to the depth and breadth of detail? Something that might have cost you dearly in some way like a job, time, money, health, or a relationship? Unless you were just born,