Personal Marketing Plan

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NEXT Week’s Workshop: Embracing The OTHER Job Market…Thursday, May 9th @ 9AM

NEXT week Thursday, May 9th, we will overview the entire 12-step process, answering your questions and concerns at each step of the way… this is a great place to start for new-comers as the other Core Topics will follow in sequence. Please SHARE THIS POST with your network.

Who should attend?

  1. Those who might ask… What the heck is the OTHER Job Market?
  2. Those seeking a systematic, focused, more predictable way to conduct any career transition, including simple job search;
  3. “Regulars” who need a ‘booster shot.’… and bring a guest;
  4. New Comers and tire kickers… this is a great session with which to kick-off your job search effectiveness!

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Thank you for your response. ✨

 

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NEXT Week’s Workshop: Turning OPPORTUNITIES Into INTERVIEWS…Thursday, April 18th @ 9 AM at The Egg and I Restaurant

Please SHARE this Post with a friend or two that you think may benefit from the information and interaction…

Thursday, April 18th,  we’ll focus on telephone skills/ scripting, call reluctance, and appropriate follow-up… all wrapped around your ‘value proposition’ for a specific job.  This is a significant re-working of the significant strategies and models for this Core Topic… and a good place for new comers to start with DFWCAREERPILOT.

We meet  at The Egg and I Restaurant in Addison, located 1 block east of the Dallas North Tollway. See Map on the right ==>

Come prepared to practice your telephone presence.   YOUR “PRE-session HOMEWORK” is to increase your first level contact list on LinkedIn by TEN NEW individuals… and add ONE NEW GROUP to those you have already chosen.

 Who should attend Thursday’s workshop?

  1. Those who might ask… HOW do I break through my ‘call reluctance?’
  2. Those seeking a systematic, focused, more predictable way to perform well in their job search;
  3. “Regulars” who need a ‘booster shot.’… and bring a guest;
  4. New Comers and tire kickers… this is a great session to supplement your job search effectiveness with!
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THIS Week’s Workshop: Implementing Your Personal Marketing Plan. Thursday, April 4th@ 9AM at The Egg and I Restaurant

This week’s session is an excellent opportunity for new comers to start with DFWCareerpilot, so please SHARE THIS POST with your network.

This week Thursday, April 4th, we will focus on a strategic, career-centric Personal Marketing Plan,  answering your questions and concerns at each step of the way… we will address implementation issues… improve efficiency… and increase the productivity of your efforts.

Planning to MEET Your Objectives: WHAT Information Fits Your Offer Criteria?… 

You are usually seeking two sets of information. The first set of information deals with general company information. The types of information you might gather here include: products and services, history and , organizational mission and goals, key financial statistics, organizational structure (divisions, subsidiaries, etc.), and locations. Of course, you may also research the industry, key competitors, and countries where any specific, targeted, companies have offices.

The second set of information deals with personal and employment issues, and includes such things as career paths and advancement opportunities, benefits, diversity initiatives, corporate culture, and other human resources functions.  Remember, both objective (factual) and subjective (word-of-mouth, opinions) information can be of value.

Who should attend This Session?

  1. Those seeking a systematic, focused, more predictable way to conduct any career transition, including simple job search;
  2. Those who feel they need a more dynamic way to answer the question, “Tell me about yourself…” THE most asked question during job search!
  3. “Regulars” who need a ‘booster shot.’… and bring a guest;
  4. New Comers and tire kickers… this is a great session with which to kick-off your job search effectiveness!
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NEXT Week’s Workshop: LinkedIn Task #1…Thursday, March 28th @ 9 AM at The Egg and I

NEXT week, Thursday, March 28th,  we’ll focus on TASK#1 in your LinkedIn account… Your personal profile.  Your LinkedIn Profile is as integral to your career transition success as your execution of a PERSONAL Marketing Plan.  The two work together to create the interactive foundation of your networking efforts.

Please SHARE this Post with a friend or two that you think may benefit from the information and interaction…

We meet  at The Egg and I Restaurant in Addison (NW Quadrant of Montfort and Arapaho)…

Who should attend?

– Those who realize that they must ‘beef up’ their LinkedIn Profile to increase the effectiveness of their digital footprint

– Anyone who is clueless on the social media topic of ‘current employment’ when they’re UN-employed

– YOU, for a better understanding of selling yourself  vs. marketing your services

– NEW COMERS who want to ‘test the waters’ of DFWCAREERPILOT

 

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THIS Week’s Workshop: Achieving CareerFIT…Thursday, March 21st@ 9AM … What is CAREER FITness?

Please SHARE THIS POST with your network.

This Thursday, March 21st, we will focus on a strategic, more career-oriented, definition of FIT,  answering your questions and concerns at each step of the way… we’ll also get in to collateral development: resumes, correspondence, etc

NEXT Thursday, March 28th we will apply what we’ve learned in the development of GREAT collateral materials to our primary technology TOOL, LinkedIn.  Specifically we will explore the components of a LinkedIn Profile…our LinkedIn Task#1.

This Thursday will be a great place to start for new-comers as the other Core Topics will follow in sequence… THIS WEEK’s Workshop…  Achieving CareerFIT brings focus to those elusive decisions regarding positioning and targeting your efforts.  The first five steps of the 12 step process, from assessment to beginning the evolution of your LinkedIn Profile, will be discussed.

AND… there is another form of FITness to consider.  If you are a “normal, mid-life professional, you probably exercise from time to time, maybe have an under utilized club membership…  you try “diet of the month” programs to try to contain your weight gain (or loss)…You supplement fairly regular golf with quite irregular exercising.

Find an exercise that you can do while you’re reading (or watching TV) at home. That ½ hour it takes to read the paper in the morning (or watch a favorite morning news show) is a great time to be on a stationary bike… The keys, here, are to get some regularity and productivity out of everything you do while involved in career transitions.  Fuel your Market Plan implementation and engage your IMAGINATION, INTEGRATING your physical fitness with your career FITness.

While exercising, think outside the box regarding both positioning (differentiation in your marketplace) and implementation issues. Consider your action plan for the day ahead or debrief your morning interview… Research-Research-Research. Consider ways to increase your physical fitness while gaining productivity with your CAREER FITness.

Take your exercise to the next level by making whatever you do a regular event in your daily/ weekly routine. A reasonable goal would be half to a full hour of exercise every other day… with a day off to relax. A regular visit to a workout location or club is a terrific networking opportunity. Including personal contacts in to your growing routine is a great way to share the benefits of your activity with a colleague.

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NEXT Week’s Workshop: Embracing The OTHER Job Market…Thursday, March 14th @ 9AM

NEXT week Thursday, March 14, we will overview the entire 12-step process, answering your questions and concerns at each step of the way… this is a great place to start for new-comers as the other Core Topics will follow in sequence. Please SHARE THIS POST with your network.

A new offering from DFWCareerpilot REGULAR PARTICIPANTS: Come prepared with your Personal Marketing Plan ‘numbers’ for this week AND the week ahead.

Who should attend?

  1. Those who might ask… What the heck is the OTHER Job Market?
  2. Those seeking a systematic, focused, more predictable way to conduct any career transition, including simple job search;
  3. “Regulars” who need a ‘booster shot.’… and bring a guest;
  4. New Comers and tire kickers… this is a great session with which to kick-off your job search effectiveness!
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NEXT Week’s Workshop: Turning OPPORTUNITIES Into INTERVIEWS…Thursday, February 21st @ 9 AM at The Egg and I Restaurant in Addison (NW Quadrant of Arapaho and Montfort, 1 blk east of Tollway)

Please SHARE this Post with a friend or two that you think may benefit from the information and interaction…

This Thursday, February 21st,  we’ll focus on telephone skills/ scripting, call reluctance, and appropriate follow-up… all wrapped around your ‘value proposition’ for a specific job.  This is a significant re-working of the significant strategies and models for this Core Topic… and a good place for new comers to start with DFWCAREERPILOT.

We meet  at The Egg and I Restaurant in Addison, located 1 block east of the Dallas North Tollway.

Map to The Egg and I

Come prepared to practice your telephone presence.   YOUR “PRE-session HOMEWORK” is to increase your first level contact list on LinkedIn by TEN NEW individuals… and add ONE NEW GROUP to those you have already chosen.

 Who should attend Thursday’s workshop?

  1. Those who might ask… HOW do I break through my ‘call reluctance?’
  2. Those seeking a systematic, focused, more predictable way to perform well in their job search;
  3. “Regulars” who need a ‘booster shot.’… and bring a guest;
  4. New Comers and tire kickers… this is a great session to supplement your job search effectiveness with!
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THIS Week’s Workshop: Implementing Your Personal Marketing Plan. Thursday, February 7th@ 9AM at The Egg and I Restaurant (NW Quadrant of Arapaho and Montfort) in Addison

Please SHARE THIS POST with your network.  This week’s session is an excellent opportunity for new comers to start with DFWCareerpilot.

Map to The Egg and I This week Thursday, February 7th, we will focus on a strategic, career-centric Personal Marketing Plan,  answering your questions and concerns at each step of the way… we will address implementation issues… improve efficiency… and increase the productivity of your efforts.

Who should attend?

  1. Those seeking a systematic, focused, more predictable way to conduct any career transition, including simple job search;
  2. Those who feel they need a more dynamic way to answer the question, “Tell me about yourself…” THE most asked question during job search!
  3. “Regulars” who need a ‘booster shot.’… and bring a guest;
  4. New Comers and tire kickers… this is a great session with which to kick-off your job search effectiveness!
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THIS WEEK’s Workshop: LinkedIn Task #1…Thursday, January 31st @ 9 AM at The Egg and I

This week, Thursday, January 31st,  we’ll focus on TASK#1 in your LinkedIn account… Your personal profile.  Your LinkedIn Profile is as integral to your career transition success as your execution of a PERSONAL Marketing Plan.  The two work together to create the interactive foundation of your networking efforts.  Your profile page should reflect your professional interests, passions, and ambitions at this point in your career.  It becomes the core of this high tech, written collateral.

As you proceed, keep your goal in mind…

·         Do you want to have that fully optimized, SEO-centric magnet that attracts interested parties TO you?  -OR-

·         Do you want that terrific, user-friendly home page and profile that is easy for a reader to navigate?  -OR-

·         Do you want your profile and homepage to be appealing to both?

Be Clear on What You’ve Done, and What You Want to Do…

Whether you are an active job seeker, or simply using LinkedIn to extend the reach of your personal marketing plan, POSITIONING yourself clearly is the epicenter of efficient networking… just as if you were beginning to launch an active JOB search to implement your Personal Marketing Plan!

When listing your past job experiences, use verbs as much as possible. Show what you’re passionate about, and what you’ve learned from each job. Consider listing “non-jobs” you’ve done, like chairing a conference or leading a panel.

Please SHARE this Post with a friend or two that you think may benefit from the information and interaction…

We meet  at The Egg and I Restaurant in Addison (NW Quadrant of Montfort and Arapaho), one block east of the Tollway…

Map to The Egg and I

Come prepared to work on your LinkedIn profile… Are you at 100%??

YOUR “follow-up HOMEWORK” is to increase your first level contact list on LinkedIn by TEN NEW individuals… and add ONE NEW GROUP to those you have already chosen.

 Who should attend Thursday’s workshop?

  1. Those who might ask… HOW do I get more benefit from my ‘digital footprint?’
  2. Those seeking a systematic, focused, more predictable way to perform well in their job search;
  3. “Regulars” who need a ‘booster shot.’… and bring a guest;
  4. New Comers and tire kickers… this is a great session to supplement your job search effectiveness with!
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This Week’s Workshop: Embracing The OTHER Job Market…Which Companies are in YOUR OTHER Market? Thursday, January 17th @ 9AM at The Egg and I Restaurant (NW Quadrant of Arapaho and Montfort) in Addison.

Which companies ARE in that OTHER market for YOU?

One of the most important skills a job-seeker can learn during a job-search is ONLINE RESEARCH skills. Make the commitment to improve your research skills. In fact, hold yourself accountable to research time each and every week. Employers value job-seekers who know key information about the company because that knowledge demonstrates your interest and enthusiasm for the company and for the job.

Finding information on a company’s competitors, company financial stresses and major lawsuits can counterbalance the positive information portrayed by the company’s own website, the most positive view of available information…

WHEN to Do Research

First and foremost should be your commitment to knowing your marketplace for the rest of your career. This FIRST LEVEL RESEARCH implies setting aside a reasonable amount of time on an on-going basis, whether you’re employed or not. Second, and another permutation of First Level Research, is when you are just starting a specific job-search and looking to identify attractive trends or key companies in your profession or industry, or even in a specific geographic location.

The third possibility is when you are applying to a specific employer; it’s always best to relate yourself to the company and tailor your cover letter and resume to each employer. This SECOND LEVEL RESEARCH probes deeper for specific info.

The fourth — and when most job-seekers finally do some research — is when you have been invited to a job interview; you’ll want to showcase your knowledge of the company and the people interviewing you. This THIRD LEVEL RESEARCH probes still deeper and extends the breadth of your knowledge.

The sooner you get started, the better off you’ll be. Remember, both objective (factual) and subjective (word-of-mouth, opinions) information can be of value. A simple, two-line “OFFER CRITERIA MATRIX” will help you keep this all straight…

The Matrix will serve you well in all three levels of research mentioned previously… and when completely “filled in” can put the objectivity back in to the emotional process of accepting your next position, or taking the next step.

This week Thursday, January 17, we will overview the entire 12-step process, answering your questions and concerns at each step of the way… this is a great place to start for new-comers as the other Core Topics will follow in sequence.

Please SHARE THIS POST with your network.