While involved in ‘the challenging waters’ of career transition, the same chaotic, jobless, trying times are very productive times. Don’t waste them by floundering with lack of focus and direction, falling into the dark, depressive attitude of distractions and, worst of all, inaction…
When we are employed, we tend to function under the guidance of our employer’s business plan, or, more specifically, our job description. Our ‘routine’ is defined by:
- Personal accountability to a labyrinth of responsibilities, some structured— some not structured at all—but all contributing to productive work activities…
- We create productivity and efficiency with our sense of time management…
- And as ‘top talent’ professionals, we often take initiative, make process improvements, and contribute to the Company’s growth.
This Week’s Session, Thursday, August 2nd, 8:45 AM, at The Egg and I Restaurant in Addison… Developing Your Personal Marketing Plan
So, why not recreate all that with OUR OWN PLAN, a Personal Marketing Plan, to move toward job satisfaction, commitment, and appropriate compensation, for the rest of our careers… including any current, short term job search? But, before looking at what such a Personal Marketing Plan would look like, let’s review the PREPARATION Portion of the 12-step Process Model (on the left).
If an individual is under-employed, seeking a change, or actually unemployed, they must be visible to potential employers who are seeking their services. Creating this visibility is strategic, personal market planning and execution—in can be marketability without rejection!
And, employed or not, Modify and improve your Personal Market Plan’s implementation model as needed… As you move through your career transition or ‘job search campaign,’ make adjustments as you would a business model.
BRANDING Yourself In The OTHER Job Market
Your “market-tested” RESUME TEMPLATE can now serve as the basis of your correspondence templates. Become familiar with the AUTO TEXT and MAIL MERGE applications within MS Word to create efficiency in the editing of your templates to meet the needs of specific opportunities that you are marketing yourself to.
Now it is REALLY beginning to feel like YOU are market-ready… but, THE Careerpilot encourages you to be totally prepared before you do. Let’s not forget to be prepared for the digital face of the job market…
LinkedIn Task#1: INITIATING YOUR SOCIAL MEDIA STRATEGY
The Careerpilot’s high TECH-HIGH TOUCH philosophy comes into play with the explosive growth of using social networks to recruit top talent and for job seekers to build relationships, meet new contacts, and market themselves. While the Internet provides many choices, diving into the virtual meet-and-greet can represent a real challenge.
Which one is worthy of your start-up investment: learning curve time and actual ROI of your efforts… Where to begin? The Careerpilot encourages a choice that reasonably assures one’s confidentiality, has a multitude of useful applications, and can serve as your focal point of networking decisions… LinkedIn.
INITIAL RESEARCH: To Create Focus
Make a concerted effort to research trends and target organizations of geographies, industries, and functions that interest you. Access market research reports, the Internet, your own network… start with the resources with which you are already comfortable. Develop your research awareness and abilities.
Begin to assemble your INITIAL Target Organization List. Start your list of companies and industries that are attractive to you. Your targets are companies that utilize the functionality and RESULTS that you can bring to the table. A great start is to consider industrial trends in the marketplace that point to an organization’s need for your services.
INITIAL CONTACTS List
Make a list of coworkers, bosses, customers, suppliers, associates, external consultants, etc. Make a list of family, extended family, friends, relatives of friends, neighbors, people you know from special interest groups like bowling or bridge, church contacts, former classmates or alumni, and professionals like your doctor, dentist, or hair stylist.
In the traditional marketplace, potential employers seem to have the upper hand… but like the ol’ half full glass of water, remember that from the employer’s view available top talent seems like a sea of unwashed faces, too.
Standing-out in the “sea of unwashed faces” becomes the simple matter of adjusting ones sales when in the challenging waters of career transition.
The term “third party recruiter” goes by many names, including contingency agencies, executive search firms, retained search firms, employment agencies, headhunters, recruiters, and temp agencies. These all fall under the umbrella of the “staffing industry.”
In embracing The OTHER Job Market, a successful professional seeking their next appropriate employment will learn the technique of using the services of a third party recruiter. Our goal is to understand their world, from THEIR viewpoint, in order to optimize the effectiveness of our efforts looking for work.
Just as in traditional job search, there are four avenues in to more efficient and productive job search: Classified advertising, third-party recruitment services, employer job postings (this trio can be addressed by using the Internet ‘job boards’), and personal contact networking.
In
Whether you are an operations manager, an internal HR professional, senior finance executive, or a key player on the IT team—ANY experienced and valued professional job seeker—ALL and EVERYONE should want to become a ‘valued partner’ in the strategic and operational planning–as well as the execution–of their next employer. To become fully engaged, Everyone wants a voice in strategic decisions and to be included in ‘the conversation.’
To truly be included, you need to be invited. And you will only be invited if you are seen as absolutely essential to the TEAM. Remember, team player and team leader CAN BE interchangeable terms.
Targeted Organization Networking (networking your way IN to an organization of choice) is the first step to getting desired interviews and landing an offer,
Call Reluctance is nothing to be embarrassed about; living with it needlessly
The Careerpilot’s high TECH-HIGH TOUCH philosophy comes into play with the explosive growth of business professionals using social networks to build relationships, meet new contacts, and market themselves. While the Internet provides many choices, diving into the virtual meet-and-greet can represent a real challenge. Which one is worthy of your start-up investment: learning curve time and actual ROI of your efforts… Where to begin?
The Careerpilot encourages a choice that reasonably assures one’s confidentiality, has a multitude of useful applications, and can serve as your focal point of networking decisions.
If you are a job seeker in the DFW Metroplex, you are blessed to be living in the best place in America to be unemployed: good industry mix, excellent community-based (free) resources, and an economy that just keeps on growing. The best way to take advantage is to ’embrace the OTHER Job Market…’ by understanding the key words in the CareerDFW’s GOAL…
Professional individuals should consistently be aware of and in the market for their
In contrast, those who deal with tough bosses, demanding clients, relationship conflicts, and their own bad decisions, learn many valuable lessons. Counterintuitively, the extent of adversity people have been through is a better determinate of their future success than how much prosperity they have enjoyed. But adversity is only beneficial if it is properly processed.
Lack of knowledge regarding the process. If you don’t understand the interactive nature of networking, now’s the time to learn. To be an effective net-worker, you need to be willing to serve as a conduit, sharing information, building relationships based on trust and reciprocity, leveraging existing relationships to create new ones, and following through to create ways to stay in touch to continue giving.
Networking is about building trust and respect, not tearing away at it! Be aware of the effectiveness of networking. Most people in a job search spend too much time canvassing the open job market, the market everyone gets to see through job posting boards and recruiters. APPLYING for jobs is quite less effective than networking your way toward your next right opportunities.