personal marketing

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Does Your Interview “Style” FIT You??

Often you can build in credibility by talking about yourself as others see you, in the third person.  “My customers have always valued my responsive problem-solving nature.  Why, just last week….”  -or- “I have been consistently reviewed for my …”

Thursday, September 24th… Closing The Deal I: Interview Strategies, including Money$peak and PRE-Offer negotiation

I WOULD ALWAYS ENCOURAGE YOU TO REMEMBER THREE PRACTICAL GUIDELINES, RATHER THAN ATTEMPTING TO MEMORIZE GLIB, WELL-CRAFTED ANSWERS TO CHALLENGING INTERVIEW QUESTIONS: 

FIRST… ANSWER THE QUESTION!  The implication, here, is that you have listened to and understand the question.  Clarify if necessary, but never repeatedly!

SECOND… LOOK FOR OPPORTUNITIES TO INTEGRATE YOUR STRENGTHS. When on an issue of FIT, confirming a strength with a behavioral example is always welcomed.  When the issue reveals a weakness…. answer the question and stop talking.

THIRD… AT LEAST ADDRESS THE ISSUE OF A QUESTION BEFORE BLOCKING THE SUBJECT, TURNING THE TABLES, OR ANSWERING IN ANY MANIPULATIVE MANNER.  This strategy allows you to respond to “illegal, unethical” questions and also money talk.

“If you practice the way you play, there shouldn’t be any difference. That’s why I practiced so hard. I wanted to be prepared for the game.”

Michael Jordan (1963- )
American basketball player & business person
regarded by many as the greatest basketball player who ever played the game

If you are finding that you need to develop a more persuasive interviewing presence… It will be helpful to develop some effective strategies to bring focus to the session–a focus on how your strengths FIT the job’s expectations.  Never allow an interview to be an interrogation of YOU…

  1. USE A STRONG OPENING… Clearly state your desire to work with the interviewing company.  Back up your desire with solid research on why you are a good fit for their needs.  “I’m talking to you to determine where my skills in can best be applied to make a solid contribution here.  Seems you are looking for a person who…”
  2. ALWAYS INCORPORATE YOUR KEY STRENGTHS… Like your resume and other written collaterals, your supportive telephone and interviewing style should reflect a compelling message, based on your strengths that meet an organization’s needs. If you have researched and networked your way toward a particular opportunity, you should be able to “echo” your abilities relative to their needs. For example, in tabular form…

    This opportunity calls for…

    And I offer…

    Communication Skills

    8 years of demonstrated effectiveness in sales presentations to decision makers. Customers often mention the persuasiveness of both my verbal and written skills.

    Strong Computer/ Software Background

    Proficiency in MS Office applications, including the ability to create and develop complementary power point and web page presentations.

    Proven Account Development Success

    Recent track record of three straight years of leading our Regional Sales Team in revenue growth while establishing a new territory. Identified, secured and have developed several Fortune 200 customers.
  3. TAKE DUE CREDIT WITHOUT OVERUSING THE WORD “I”… Focus in on meeting needs or requirements. Specifically, minimize the use of the “I word” in beginning your sentences. Third-party statements can create credibility: “My customers have always said that…” -or- “My supervisors have always been kind in complimenting my …. “
  4. STRATEGIZE AROUND THE UNIQUE CHALLENGES PRESENTED BY THE INDUSTRY AND THE SPECIFIC OPPORTUNITY… Adopt a positive, future oriented perspective.  Optimism secures cooperation and advice easier than negativity.  Develop a solid value proposition. Make it clear that your focus on this Company and its industry is because you enjoy the work.              
  5. USE YOUR WRITTEN COLLATERALS TO COMPLEMENT AND SUPPLEMENT YOUR STORY…  Your written collaterals were designed around compelling examples of your strengths—little mini-stories to prove your worth from actual experience and results.  Pull from the same examples to gain repetition and behavioral evidence of your strengths = REMEMBERED!
  6. BE SPECIFIC AND CLEAR in positioning your candidacy/value proposition to meet an employer’s needs. Don’t try to be everything to everybody with vague, winding sentences and paragraphs.
  7. FOCUS ON YOUR FUNCTIONAL STRENGTHS, NOT SPECIFIC TITLES…  Be prepared to research and mirror your strengths to specific openings, always echoing the FIT between your strengths and their needs. Make each receiver feel as if they are getting your personal approach to them.
  8. PRACTICE POLITENESS, making mutual respect for their time and attention a valued commodity. Proper protocol, here, can pave the way for high quality relationship building.
  9. CLOSE WITH A CALL FOR SPECIFIC ACTION AND YOUR CONTROL OF THE FOLLOW-UP… What IS the next step? Or attempt “closing” on an offer.
  10. EMBRACE CHANGE, NEVER COMING ACROSS AS DESPERATE… ENOUGH SAID!
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OPTIMIZING Your Use of LinkedIn in Building Your Network

The Careerpilot’s high TECH-HIGH TOUCH philosophy comes into play with the explosive growth of business professionals using social networks to build relationships, meet new contacts, and market themselves.  While the Internet provides many choices, diving into the virtual meet-and-greet can represent a real challenge.  Which one is worthy of your start-up investment: learning curve time and actual ROI of your efforts…  Where to begin?

Thursday, September 10th… A Linked-In Primer, Part II: Task #2, Building your network

The Careerpilot encourages a choice that reasonably assures one’s confidentiality, has a multitude of useful applications, and can serve as your focal point of networking decisions. That choice is LinkedIn.

Developed specifically for business, the site doesn’t run the risk of blurring your professional life with your private one; and with more than 380 million users worldwide (110 Million + in the US), it serves virtually every industry and profession.

Joining a network like LinkedIn is simple, but turning it into a powerful networking tool takes a bit of savvy. Here’s how to build a network, leveraging your available time… and put it all to work — without HIGH TECH, social-networking anxiety.  I call this critical, rest of your career activity…

TASK#2: Building your network

Goal 1: As a beginner in LinkedIn, you’ll want to achieve your “tipping point” as soon as possible.  This is that magical ‘dotted line’ in your ‘connections’ count where you begin to benefit from organic growth of your network, with professionals you don’t already know inviting you to connect.

After you’ve created your profile, it’s time to begin to connect to others. LinkedIn will allow you to search for people you know to see if they’re already members. But once you connect to someone, you can also look at the profiles of anyone they know, and in turn anyone those people know.

Because of these three degrees of separation, your network can grow rapidly. Before you begin connecting, decide who you want to connect to. The low hanging fruit are people you already may have in your MSOutlook or Gmail contacts, alumni from your school, and employees of your current and past employers… Prioritize those who you feel are quite connected themselves, or influential in their profession or industry.

Goal 2: When you’re ready, begin to create and maintain your focus in developing your network.  Are you a gifted and available professional… or a motivated job seeker?  Stay focused.  Only connect with others who share your professional interests or are related to those interests in a complementary way… and can help you meet your goals.

I started with twenty contacts from my MSOutlook.  My first line has grown to well over five hundred by accepting and sending out INVITATIONS to people I know, are likely to be interactive within our network, or who could provide resources to me or the Candidates I serve… what’s really impressive is how this translates, numerically, into my second and third lines of contact… we’re talking, WOW!!! – The Careerpilot

Goal 3:  As you grow in confidence, and use of your social media network, consider the following…

  1. Check in on “Network Updates.” Found on your LinkedIn homepage, Network Updates are kind of like your Facebook news feed. Check these periodically for a quick snapshot of what your connections are up to and sharing.
  2. Be identifiable. Find out who’s checking out your profile by allowing others to see who you are if you view theirs. Connect with those who have viewed your profile if their might be mutual interest.
  3. Export connections. Transfer your LinkedIn connections to another contact management system. LinkedIn enables you to easily export your connections. Just click on “Contacts,” “My Connections,” and then scroll down and click “Export Connections.” You have the option of either exporting as a .CSV or .VCF file.
  4. Easily find email contacts on LinkedIn. Speaking of connections, the “LinkedIn Companion for Firefox” is a great plugin that helps you identify the LinkedIn profiles of people who are emailing you. It also enables you to easily access other LinkedIn features via your browser.
  5. Leverage the power of LinkedIn Groups. Did you know that if you’re a member of the same group as another user, you can bypass the need to be a first degree connection in order to message them? In addition, group members are also able to view the profiles of other members of the same group without being connected. Some groups have their own job boards.  Join more groups to enable more messaging and profile viewership capabilities. Don’t forget to engage in the Discussions of a group… your activity will enhance your search ranking.
  6. Take advantage of advanced search options. LinkedIn’s Advanced Search feature provides a much richer search experience. For example, say you want to find out if you’re connected to anyone that works at a specific company. Type the company name in the company field in Advanced Search, then sort the results by “Relationship” to see if you have any first or second degree connections to any employees.
  7. Link your Twitter acct to LinkedIn. Share your LinkedIn status updates on Twitter, and vice versa. Learn how to connect your Twitter account in your “settings” area.
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THIS Week’s Workshop: Implementing Your Personal Marketing Plan… Thursday, September 3rd 8:45 AM @ The Egg and I Restaurant in Addison

WAVE I

You’ve already begun to implement your PMP when you connected with your intended references back in Step 4.  Your first efforts are rightly aimed at creating visibility for your candidacy, without causing premature rejection.  You may also be using this first wave to settle on your positioning and targeting (Step 2, leading to Step 3)… If you are truly committed to finding your next ideal employment, you’ve already dug a little deeper into assessment (Step 1) of your personality, experience, knowledge, and skill sets.

Your First Wave, then, is beginning to ‘get the word out,’ reconnecting with established contacts, and beginning to develop new contacts… both without prematurely creating rejection.  Waypoint #3 reminds you to “Always have a next contact to make… for the rest of your career.”  This is both an effective career strategy and an efficient job search tactic!

The by-product of a dynamic first wave is the identification of actual job leads… you may even be invited to forward your resume to influential people… and you’ll certainly begin to secure referrals to develop your personal contact network…

Networking is a contact sport

The real value in your first wave is gaining confidence in your job search manner, more comfort in telephone work… KNOWING that, YES You CAN take the chill out of cold calls down the line!

Thursday September 3rd we will dissect an efficient job search in REAL TIME, drawing on the actual experiences of our participants.  This session also serves as a good overview of the first nine steps of our 12 Step Approach.

WAVE II

Your first wave of activity will actually create the impatence for turning the opportunities you identify into INTERVIEWS.  Further, having successfully developed visibility in the marketplace, you will now fold in your Internet-based search for open opportunities to supplement your embrace of the OTHER Job Market!

WAVE III

You’ve broken the mysterious “code” of the traditional marketplace… You’ve taught yourself the value of efficient networking.  It IS a skill that can me practiced and mastered.  In your third wave, you’ll be combining your best practices, discovered in the first two waves.  You can become your own best coach!

Who Should Attend?

  1. Anyone who wants to create a strategic plan for the rest of their working life… job changes will occur!
  2. Job seekers who find themselves in a rut…rapidly crashing into the black hole of depression
  3. Any job seeker looking to create focus within their search efforts
  4. Any professional to give substance to their next steps
  5. Newcomers to DFWCareerpilot… including tire-kickers

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THIS WEEK’s Workshop: Developing Your Personal Marketing Plan… Thursday, August 20th, 8:45 AM @ The Egg and I Restaurant in Addison

Your Career CompassNETWORKING

Building a network is a vital part of today’s strategic career development. Each planned contact can lead to others if you ask the right questions and explore the possibilities.  Networking is a two-way street, sometimes with you, the information seeker, being able to provide information to the same person from whom you are seeking it, and at other times being a source of information to other people. In order to get information from others, we must be a good source of information. All it takes is being willing to share information, ideas and resources.  It’s the INTER-ACTIVE, front-end of relationship building.

On Thursday, August 20th, we will be taking a long look at developing an effective PLAN… Your Personal Marketing Plan.  Our focus is on effective time management to create focus and efficiency in job search efforts.

To put it another way, “What goes around, comes around.”  A network is not something you establish overnight. It requires work and time, but the rewards are incalculable.

Pilot Onboard  If employed, be aware of confidentiality issues and scale down your efforts accordingly (There is an excellent article inside of LinkedIn: Conducting a STEALTH Job Search).  If you are unemployed and in active job search mode, and do not have a good network already in place, there are several ways you can begin to build one.

  1. Start with people you know from previous employment.    However, most jobs are not found at the first level of networking.  In fact, very few jobs are found simply by calling the people you know.
  2. Constantly build the layers of your network.  Even at the second level, the number of job openings you will find is still modest. Networking does not usually start to pay off until about the third level, and sometimes even beyond that.
  3. Attend professional association meetings and network.   Most of us probably work in a line of work that has a national professional association to which we could belong, and most of these associations have local chapters.Get the Most From Networking…

Remember TIME MANAGEMENT…

Allow for regular time in LinkedIn in order to direct and focus your networking activity.

Make networking calls in a block of time.  Each call is more comfortable than the one before. Do not call people and ask them if they have any openings at their company… This is almost always totally non-productive.

Be sure to ask the person if they have a minute to talk to you, and when finished talking thank them for their time.

Who Should Attend this value-packed Workshop?

  1. Anyone who wants to create a strategic plan for the rest of their working life… job changes will occur!
  2. Job seekers who find themselves in a rut…rapidly crashing into the black hole of depression
  3. Any job seeker looking to create focus within their search efforts
  4. Any professional to give substance to their next steps
  5. Newcomers to DFWCareerpilot… including tire-kickers

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THIS WEEK’s Event: In-sync Personal Marketing Materials, 8:45 AM at The Egg and I Restaurant in Addison

The implementation of a well-thought out, Personal Marketing Plan, has always been built around productive and pro-active networking toward your next appropriate employment…getting your message out to potential employers!  Most of us refer to this activity as a job search. To be efficient and to avoid confusion in the marketplace, it is important to develop your message around those keywords that define your candidacy… your communication strategy.

Further, it is important to be consistent and regular in delivering your message to the marketplace, always BEST in a “target rich” environment.  Because you will be using multiple distribution approaches for your message, it becomes important to assure that those approaches are in-sync with each other.  In other words, your written collateral materials (resume, bio, a networking profile, and all job search correspondence–including email), your verbal collaterals (all permutations of a well-thought out 2 minute commercial, elevator pitch, qualification statement, and self-introduction), AND your digital “footprint” (social media branding) need to be developed using the same strategies.

This may seem overwhelming to some job seekers, especially those attempting to be everything to everybody.  Rather, it simplifies the process, making it easier to create “top of mind awareness” with potential employers.  These communication strategies are actually built on 3rd Grade Grammar!  Read on…

(Key)Words, like “problem solving”… every professional is a problem-solver!

Phrases, like “practical problem solving” (adding an adjective that fits you) or “solving problems professionally” (adding an adverb that fits you) allow you to add your uniqueness to your message.

Sentences, like the accomplishment bullets of your professional experience, allow you to showcase your experience, supporting your ability to perform to an employers expectations.  When this ‘proof’ is well designed, it can trigger the right questions to set up your use of…

Paragraph(s), like your best W.A.R. stories to support your candidacy and address behavioral questions.

Words that build phrases, sprinkled in to your message within your accomplishment sentences, create your opportunity to get your message across to potential employers!   And that, my friends, we all learned in 3rd grade grammar!  When applied through your communication strategies, you, too, can become an effective job seeker!

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What Makes a Resume GREAT?

There is no “template” or formatting of a perfect resume.

Let that set in for a moment.

Next week, Thursday, August 13th, DFWCareerpilot will explore the development of in-sync Personal Marketing ‘collateral materials,’ most significantly the epicenter called your resume.

Most jobseekers have experienced the Internet’s ‘black hole’ in resume reception and feedback.  Sure, you could listen to any number of ‘experts’ on making it through the digital screening process of today’s world of recruitment…OR you can accept the fact that a resume that is requested by a real human being is viewed and acted upon more often.

FACT: Your best ‘unique identifier’ for any database your resume has found its way to is your name and contact information… it helps an employer find YOU, as opposed to anyone who FITs their screening profile (keyword match…a ‘hit’).  So, THE most effective strategy of being found and acted upon is to be personally known within an organization’s recruitment circle.  Simple solution?  Network your way to an opportunity before applying for it!

The point being, you’re the one who needs to decide if your résumé is ready to go. Do you want to drive yourself nuts by having a slew of people give you their “expert” advice, revising your résumé twenty times over? Or do you want to take your destiny into your own hands? Now, there are certain rules on writing effective résumés that you should heed in no particular order. These are ten sure things that need to be in place to offer you the best chance of success…in BOTH the digital world AND the ‘REAL world’ of recruitment.

1. Quantifiable results are a must. Employers are not interested in a grocery list of responsibilities (strategic) or duties (tactical); they’re drawn to evidence of what you’ve actually DONE. It’s always stronger to incorporate significant accomplishments that are quantified with numbers, dollars, and percentages.

2. Closely related to #1… Please no clichés or unsubstantiated adaptive skills. The new rule is to show rather than tell. Yes, you may be innovative; but what makes you innovative? Did you develop a program for inner-city youth that promoted a cooperative environment, reducing violent crime by 50%? If so, state it in your profile as such.

3. Tailor your résumé to each job, when possible. Employers don’t want a one-fits-all résumé that doesn’t address their needs or follow the job description. It’s insulting… Start with your ‘positioning statement,’ clearly specified, including keywords that an employer might use to “find” you.

4. Your résumé needs to show relevance. Employers are interested in the past 10 or 15 years of your work history; in some cases less. Age discrimination may also be a concern, so don’t show all 25-30 years of your work life with equal use of vertical space. Following your Positioning Statement, a ‘qualification summary‘ can help the reader quickly determine interest in your ability to meet their needs.  In this manner, your ‘professional experience’ can be written to show that you not only meet their screening requirements, but can perform to their true expectations of performance.

5. Keywords are essential for certain occupations that are technical, or functionally specific in nature. They’re the difference between being found at the top of the list or not at all. Again, you simply must have your keywords peppered throughout their résumé.

6. Size matters. The general rule is two pages are appropriate providing you have the experience and accomplishments to back it up. More than two pages requires extensive experience. In some cases a one-page résumé will do the job. Your use of the available ‘vertical space’ is the key.

7. No employer cares what you want. That’s right; employers care about what they want and need. If you happen to care what they want and can solve their problems and make them look good, they’ll love you. So drop the meaningless objective statement that generally reads, “Seeking a position in a progressive company where I can utilize my experience and skill to grow along with the organization.”

8. Make it easy to read. Your résumé should not only be visually appealing, it should be visually readable. Employers who read hundreds of résumé s will glance at them for as few as 10-15 seconds before making their YES-no–Maybe determination… before deciding to read them at length. Make your résumé scannable by writing shorter word blocks, three to four lines at most. Keep your bullets flush left… and no excessive graphics/fonts.

9. Make sure your accomplishment “bullets” are in-sync with your Qualification SUMMARY.  No excess baggage…everything in your resume should support your candidacy.

10. WOW them. Use WAR stories, told in brief statements in your professional experience section in the form of accomplishments. That’s right, grab their attention with quantified accomplishments early on.

(What did you face)… Volunteered to assume the duties of…

(Actions taken) website development and design, while also excelling at pubic relations,

(Results) resulting in $50,000 in savings for the company.

Such strong statements will entice the reviewer to continue reading. And, as a bonus, will trigger the right questions to keep the conversation in a FITting mode during an interview.

At some point you need to go with what works—a document that will land you interviews. It may not even be a formal resume or CV.  It could be a BIO or a well-written letter of introduction.  I don’t care if it’s written on a napkin and delivered in a Starbucks’ cup (it’s been done). If it’s getting you interviews, go with it.

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Why CareerFIT? I just want another job…

The old “round peg in a round role” theory of career planning is dysfunctional.  In the typical professional environment today, job descriptions are changing faster than ever before to keep up with the challenges of an economy in transition. In every marketplace, there are buyers and sellers.  In the traditional job market, job seekers are the sellers and their potential employers are the buyers.  The commodity is JOBs and the competition is fierce.

In The OTHER Job Market, buyers and sellers hold equal responsibility for the recruitment process.  The commodity is available, productive WORK… When employers have a need for someone to fulfill a specific role, often the most desired candidates are employed individuals with the credentials they seek.  Thus the employer must sell their Company to potential employees in the marketplace in order to attract the best of the lot.  Once identified, they simply select their choice and buy their services.  This is why assessment and objective setting (first two steps of our 12-step process) represent CAREER Strategies, not simply job search tactics.

Seize control of such challenges.   Understand the nature of FIT.  You understand that managing your own career involves three key ingredients:

  1. Confidence in knowing that your career is on the right path and moving forward;
  2. Continuous research and networking leading to awareness of potential “next steps;”
  3. Competency with job-changing skills.

This week, at DFWCareerpilot on Thursday, August 6th, we will address this elusive issue of CareerFIT.  Brian Allen will facilitate our group as we explore the integration of professional skill sets with our personality: Strengths, skills, preferences, interests, aptitudes and values.  We will learn to apply our awareness of self to career-decision-making and setting our communication strategies in our Personal Market Plan.

What is a Good, Career FIT For You? 

To achieve a good “fit” between you and any future opportunity, you have to ask yourself some basic questions about yourself and your prospective employers. The fit depends on how well the jobs meets your needs and how well your skills and abilities meet the employer’s needs. The employer will make a decision and extend an offer to you: now it is time for you to make your decision.

Write out the factors that are important to you in a job… actually write out your list.  During your career transition, learn the value of setting your offer criteria, a key element of your Personal Market Plan:

  1. Creates an objective target for your efforts ahead;
  2. Gives you a meaningful set of questions to ask during research and networking;
  3. Provides an objective way to analyze and react to offers as they occur.

To manage your career wisely has you extending the same concept.  Consider some of the factors listed below … Examine each factor through the questions listed – and then ask “does this opportunity fit me?”

Work Requirements and Expectations: What is the next  appropriate work for you? Is the work process or project oriented?  If it’s process oriented, are the requirements and expectations clear?  What kinds of projects will you work on? Will you work on one project at a time, or multiple projects? Are the projects long term or short term? Will you work on a project long enough to see the end result? Is it important to you to be able to see the project as a whole, including the result? Or will you be content to do the work without a big picture understanding?

Work Environment: Will the work space be a source of comfort and confidence for you? How formal or informal is the environment? Hectic, fast paced? Will you have the opportunity to have flex time, or to tele-commute? How many hours a week does the employer expect you to work? Will you have the freedom to wear casual clothes? What is a typical day like at the company you are considering?  Would they allow a “trial visit” or at least a site visit?

Career Path: Is there a defined succession plan? What position(s) can you move to next? How long do new hires generally stay in the same job? How quickly do people get promoted? Are your opportunities for professional development well defined and available to you? Are mentors available?

Training and Personal Development: what kind of training will you get from the employer to do the job? What kind of training will you get to stay current in your area of interest? Are the answers to these two questions different? Does it matter to you if the answers are different?

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Turning Opportunities Into INTERVIEWS: TARGET ORGANIZATION NETWORKING

Starting with your ‘offer criteria’ created in Step Two of our 12-Step Career Transition Process, let’s assume that your research and early networking efforts have allowed you to develop your INITIAL Target Organization List. Some of the more common reasons for an organization to make your initial List are:

  • They ‘do’ what you are good at and find to be desired employment
  • Their size and culture make them a good careerFIT for your future years of employment and location
  • They are ‘geographically desirable’
  • They’re involved with a trend in the marketplace that you find attractive

Because the approach described below will involve networking with people that you do not know YET, the dreaded ‘cold call,’ Let’s further assume that you have already created some visibility in the marketplace (see ‘wave one,’ personal contact network development) and have gained confidence in your networking skills.

This week’s session: Turning Opportunitities Into INTERVIEWS.  8:45 AM at The Egg and I Restaurant in Addison

Your next step is to begin to identify key individuals in and around your target organizations that can influence the success of your approach to those organizations.  Remembering some of your lessons learned in your initial personal contact network development…

  1. Your “A List” of people you already know (or have cause to know), have worked with, or in any way have interacted with in ‘real life.’
  2. Your “B List” is comprised of those people who can refer (or Bridge) you to more appropriate contacts in and around your target organizations.
  3. Your “C List” becomes that select network of people who can influence your getting hired, individuals that can hire you… these are individuals that you must connect with, must interact with… must build a relationship with, in order to get hired. Think of them as your MUST SEE List!

In the interest of time, phone calls are your best approach to a person.  Take the time to be prepared for a well-received, productive call.  A bit more passive approach, but often eliminating the ‘black hole of voicemail.’ Is a two-step approach. First, send a LETTER of Introduction or email, and then a few days later make a follow-up phone call. Who is it that you want to speak with?  Consider what level of connection you have (if any) to the people you want to inter-act with. Did someone give you their name, or did you research or find it online yourself – and if so, how?

The absolute best level of connection is a personal referral. If you meet with someone who gives you a name in a target company and says “use my name” – then you’re golden! The higher up the food chain your referring contact is, the better your response is likely to be.

The next best level of connection is a common group or association – for example, you both belong to the same LinkedIn industry-specific group or Professional Association, or you both went to the same college, etc. (By the way – joining LinkedIn Groups specific to your niche is a great way to find people on your target list!)

The third level of connection is simply that you share a common industry or profession. The two-step approach is essentially the same for all levels of connections … but the opening section would be modified according to which level of connection you are approaching.

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THIS Week’s Special Event: A LinkedIn PRIMER… 8:45 AM, Thursday, July 2nd at The Egg and I Restaurant in Addison

If you have already set up your basic “footprint” in LinkedIn, your TASK#1 is to make a simple decision… do you want to use LinkedIn…

  • To PUSH your story out to the marketplace?… PUSH Strategies can help you harness the power of direct marketing. Or
  • To PULL interested individuals and potential employers to you?… PULL Strategies will help you to optimize your SEO, using concentrated keywords to draw people to your Profile. Or
  • For BOTH Push and Pull strategies to get the best of both worlds of personal marketing and branding activity. Draw people to your Profile with focused used of keywords, but keeping it narrative and interesting enough to make your story more ‘reader-friendly.’

TASK#1

Your FIRST task is to set-up your basic profile information… note that in our twelve step process, this comes after developing your (initial) Market-Ready resume and validating it by ‘coaching’ your References.

For your first pass at a Profile, go to the top navigation bar and select Profile/ edit profile… all editable elements will have a pen icon that lights up when you move your cursor over…

  • Your Headline… THE Prime Real Estate that search engines look at first, and that follows you around everywhere you go in LinkedIn. Start by simply cutting and pasting from your resume’s contact information and Positioning Statement (including defining KEYWORDS)
  • Your Qualification SUMMARY… the place search engines look second (are they in the right neighborhood?) Again, start by simply cutting and pasting from your resume text.
  • Your Professional Experience… This is the ‘meat’ of your story and is easily centered on your KEYWORD strategies. Once again, start by simply cutting and pasting from your resume text.
  • Your formal Education and Training… Again, start by simply cutting and pasting from your resume text.

AS A START, Yes, your LinkedIn Profile is a direct reflection of your resume!  DEVELOP YOUR DIGITAL BRAND by making the PUSH/PULL decision mentioned above and adding to your basic communication strategy appropriately.

TASK#2

How do I use Linked-In for my job search? LinkedIn is a powerful search engine. Last year over 5 billion searches were done Linked-In.

To get started with digital search for the right employment, go to the tool bar on top with the Linked-In logo; there is a search box, a magnifying glass on a blue tab and an advanced tab. Click the advanced tab and it opens a screen with the option of searching for People or Jobs, the default setting for people. Using the advanced tab allows you customize your search. In the keywords filed, enter your search terms, for example, “mortgage underwriter,”  your zip code and 25 miles from your zip code (generally the distance most people are willing to commute to work) it returns a list of people with those terms in your network.  If you click on the jobs tab and enter “mortgage underwriter”, your zip code and 25 miles from your zip code it returns a list of all the jobs posted on Linked-In within 25 miles of your zip code.

The dropdown menu at the top left allows you to further customize your search by a person’s name, title, company and other search criteria. On the jobs tab, simply listing a company, your zip code and 25 miles, if will return all of the positions posted on Linked-In at that company.

One last point on searches: once you have run a search, and it’s one you want to save, click on the “save search” next to a gear wheel in the upper right corner of the search screen. Name the search & select the delivery option – daily or weekly – the saved search becomes a search agent that will return any new jobs posted since your last search on a daily or weekly basis. And it’s possible to have multiple saved searches & search agents with different search terms.

Stay tuned to this blog for Task#3

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NEXT WEEK: A Special Event, A LinkedIn PRIMER… 8:45 AM, Thursday, July 2nd at The Egg and I Restaurant in Addison

LINKED-IN – Who, What, Why, How?

What is Linked-In? Linked-In is a part of the vast social media available to us all, and is the preferred professional site. LinkedIn is about your personal BRANDING, as seen in a well-developed profile or it can be used as a business page; Where Facebook is about connecting and identity (connecting with family and friends and sharing ‘life’); and Twitter is about events (…and sharing ‘life’).

Who is on Linked-In? Over 288,000,000 members worldwide and that number grows DAILY!!  You can participate as an individual or as part of specific Groups.

Why should I use it? LinkedIn is the best way to connect with people and organizations who could potentially hire you. A recent survey indicated that over 75% of Linked-In users indicated it helped them learn about people & companies. This is useful before making contact with someone for an informational interview or in preparing for a job interview, since you want to know about the person interviewing you. It’s helpful for finding connection points on areas of common interest.  In a single word, it’s like your ROADMAP to efficient networking activity.

If I am not on Linked-IN, how do I become a member? Enter www.linkedin.com in your Internet browser and register as a new member. If you have already set up your basic “footprint” in LinkedIn, your TASK#1 is to make a simple decision… do you want to use LinkedIn…

  • To PUSH your story out to the marketplace?… PUSH Strategies can help you harness the power of direct marketing. Or
  • To PULL interested individuals and potential employers to you?… PULL Strategies will help you to optimize your SEO, using concentrated keywords to draw people to your Profile. Or
  • For BOTH Push and Pull strategies to get the best of both worlds of personal marketing and branding activity. Draw people to your Profile with focused used of keywords, but keeping it narrative and interesting enough to make your story more ‘reader-friendly.’

TASK#1

Your FIRST task is to set-up your basic profile information… note that in our twelve step process, this comes after developing your (initial) Market-Ready resume and validating it by ‘coaching’ your References.

For your first pass at a Profile, go to the top navigation bar and select Profile/ edit profile… all editable elements will have a pen icon that lights up when you move your cursor over…

  • Your Headline… THE Prime Real Estate that search engines look at first, and that follows you around everywhere you go in LinkedIn. Start by simply cutting and pasting from your resume’s contact information and Positioning Statement (including defining KEYWORDS)
  • Your Qualification SUMMARY… the place search engines look second (are they in the right neighborhood?) Again, start by simply cutting and pasting from your resume text.
  • Your Professional Experience… This is the ‘meat’ of your story and is easily centered on your KEYWORD strategies. Once again, start by simply cutting and pasting from your resume text.
  • Your formal Education and Training… Again, start by simply cutting and pasting from your resume text.

AS A START, Yes, your LinkedIn Profile is a direct reflection of your resume!

DEVELOP YOUR DIGITAL BRAND by making the PUSH/PULL decision mentioned above and adding to your basic communication strategy appropriately.

Stay tuned to this blog for TASK#2