You’ve given yourself a Personal Marketing Plan… But, one last gut check: Do you know where you’re headed (see: Offer Criteria) and HOW you’re planning to get there? If you are not absolutely clear about what you want as that NEXT STEP in your career, envision an ideal position that will value you for the main characteristics and experiences you want to be hired for.
Thursday, September 7th… Implementing Your PMP: Learn to manage the “waves” of time management and activity during your job search.
Since you need to be concise and clear when developing your Personal Marketing collateral materials (resume, BIO, verbal communication, and your LinkedIn profile), it’s important to figure out what you best offer in your next position, so you know exactly what skills and experiences to highlight. Make FIT happen!
RESEARCH: Analyze Your Target Industry
Once you know what you want to do, your next step is identifying where you want to be—think industry, city, and companies. Then, research your industry and key trends affecting it now: Read relevant industry news articles, research companies, and analyze job descriptions you’re interested in.
Find Your CareerFIT and Focus on CAREER Objectives
With your knowledge of your target industry, it’s time to figure out how you fit in (or want to). Identify, describe, and refine your key selling points with your end goal in mind. Then, craft them into 4-6 bullets, shooting for statements that are vivid and that clearly illustrate what you bring to the table over anyone else.
Ask Yourself
- What is the intersection of your ‘value proposition’ and what your target industry, or specific Company, needs?
- What are your most impactful areas of experience, knowledge, or skill?
- What critical problems are you well suited to solve?
Pay Attention to the Nitty Gritty
As you begin to think about the type of career transition you want to make, what IS the next appropriate employment for you… start out by documenting what you already know to be true about your professional self.
- Give specific attention to what you spend the most time doing, those functional details of your work that have the greatest impact on your employer’s success, and, especially, what are you uniquely providing that gives value to your role?
- Take notes about when you’re feeling particularly unmotivated or unenthused about your job. Write down the tasks that bring you down as well as those that get you excited.
- It may seem like a tedious exercise, but if you stick with it, patterns will start to emerge. And it’s in teasing out these patterns that’ll help you build a picture of the role that’s right for you.
Too many times, we fall victim to distractions from the job search. The trap of sleeping late, watching TV, and playing on the Web can ensnare us. With no one but ourselves to hold us accountable for our job-search goals and plans, time can just slip away. It’s so easy to lose balance between personal needs and wants and our job search.
It’s about adding good habits to your routine. What behaviors should you engage in every day for greater grit? Here’s a handful of the Careerpilot’s suggested habits to get you started.
Step #3 in Our 12-step Process had you beginning to develop your Personal Marketing collateral materials. Like any good chemist with a fully stocked laboratory, you’ve made all those 1001 decisions, you’ve begun to practice your verbal collaterals along with your resume’s development… it FEELS like you’re ready for an active job search.
How can one accomplish this critical element of your Personal Marketing Plan, your ‘digital footprint?’ Use the time you spend on LinkedIn to address your three critical tasks:
In every marketplace, there are buyers and sellers. In the traditional job market, the one that our Department of Labor measures for us, job seekers are the sellers and their potential employers are the buyers. The commodity is productive work and the competition is fierce.
In the OTHER Job Market, buyers and sellers hold equal responsibility for the recruitment process. When employers have a need for someone to fulfill a specific role, often the most desired candidates are employed individuals with the credentials they seek. Thus the employer must sell their Company to potential employees in the marketplace in order to attract the best of the lot. Once identified, they simply select their choice and buy their services.
While involved in ‘the challenging waters’ of career transition, the same chaotic, jobless, trying times are very productive times. Don’t waste them by floundering with lack of focus and direction, falling into the dark, depressive attitude of distractions and, worst of all, inaction…
So, why not recreate all that with OUR OWN PLAN, a Personal Marketing Plan, to move toward job satisfaction, commitment, and appropriate compensation, for the rest of our careers… including any current, short term job search?
In every marketplace, there are buyers and sellers. In the traditional job market, the one that our Department of Labor measures for us, job seekers are the sellers and their potential employers are the buyers. The commodity is productive work and the competition is fierce.
The OTHER Job Market is different, bigger, and more efficient than even approaching “the hidden job market,” the notion that spawned the Corporate-sponsored outplacement world. It all begins by understanding that JOBS evolve from available work…
What is the most critical skill to one’s CAREER success – yet also the most elusive? Time management? Strategic thinking? Discipline? Decision making? No. While these are important, they pale in comparison to communication skills, BOTH personal and professional: Attentive listening, asking relevant questions, showing empathy, and knowing how to handle difficult communications are the most critical to career success. They are vital to building healthy relationships, exchanging ideas, sharing feelings, gaining buy-in, setting clear expectations, and working collaboratively.
I have long suggested that steps one and two of our 12-step Process M.A.P. give us all the ingredients we need to “get in the galley” and cook up a three course meal of our personal marketing collateral materials. While most job seekers seem to prefer starting with a resume, so that they can begin simply applying to any job that seems remotely close to what they can do… I encourage you to work with all your ingredients at the same time…if your desired result is a nice prime rib dinner, don’t start with the meat—start with the seasonings and vegetables, even get your dessert started…
You have learned in embracing the OTHER job market that the key to the whole notion of productive and efficient networking is to generate INTERACTIVE communication, the initial basis of relationship building! When involved with active job search, part of our preparation is to develop our set of Personal Marketing collateral materials.
YOUR Personal Marketing Plan