The average time human eyes scan your resume is around 20 seconds before the ‘YES-No-maybe judgment’ is rendered. And in the digital world of recruitment, Automated Tracking Systems (ATS) are even more ruthless in their time management. Therefore, you should get rid of as much excess material as you can in a resume and only keep the stuff that employers want to see. THE Careerpilot will always encourage you to ‘write for the reader,’ giving them what they need to read to make the most positive recruitment decision about you.
Thursday, November 10th… Developing in sync Personal Marketing Collateral Materials
Less is more in this case, because every bit of relevant information supports your personal brand and the ‘story’ you have to relate regarding your candidacy. You need to strike the right balance between just enough data to pique someone’s interest and leaving the hiring manager(s) wanting to hear more of your story in an interview. Take your current draft resume first to good CONTENT, then on to becoming a GREAT RESUME.
Power up your resume draft by acting on your awareness of the following issues:
- CONTACT INFORMATION
Search engines have a blind eye toward header and footer data within a document, so make sure your contact information is the first readable data in your resume draft… after all, the best ‘unique identifier’ of YOU in any database is your name and contact info! Simplify your contact information as much as possible.
- City, State and zip code is all the address you need.
- You only need to provide one phone number, and it’s the one that you access most regularly. You want to be available during career transition.
- Create a branded email address for your career strategies.
- Objective Section
The ‘traditional’ objective section of a resume does not say anything about your story. “Seeking a challenging and responsible role within a growth motivated and customer centric organization… one in which my personal growth can be in sync with Corporate objectives.”
Gag me with a spoon!
Rather, consider drafting an ‘executive summary’ of your value which contains the following elements of ‘your story:’
- A clear positioning statement, with defining keywords, to clarify your value proposition relative to an organization’s needs. Avoid generic positioning when going after a specific opportunity!
- A Qualification Summary covering the depth and breadth of your experience, skills, and knowledge… your uniqueness that differentiates you from ‘one of those…’ and a brief statement regarding your personality and work habits.
- Unrelated Experiences
Include only relevant information regarding your previous work experience. If you worked as a car salesman for six months and the attractive opportunity is for an entry-level IT position, you can exclude any use of vertical space for positions that have nothing to do with IT work… That said, cover all chronological gaps.
- Fluff Words
Fluff words are descriptive, qualitative or partial terms that recruiters do not want to see. Remove the fluff, and other ‘corporate-ese,’ to leave only concrete examples and relevant information about how your work experience prepared you for this given opportunity.
- Discriminating Information
Like it or not, companies may favor one type of worker over another, even though blatant discrimination is illegal. Remove any mention of your age, sex, religion, marital status and ethnicity. Do not include a photo unless it’s part of an industry requirement, such as in modeling or acting.
Your networking approach should get interested parties to request your resume. Let your resume lead interested parties to your LinkedIn Profile.
- Graduation Year
The fact that you have a degree from an accredited university is good enough. Leave out your high school, college graduation year and GPA, unless you are a recent, or mid-career graduate.
- Typos and Grammatical Mistakes
This should be common sense, as even one misspelled word shows you lack an attention to detail. Have a grammar-gifted friend or colleague, one who is aware of your industry, or functional-specific language, look over the document to catch any typos or grammar mistakes.
On a related note, be aware of ATS protocols regarding common cosmetic treatments within your resume draft.
For the next two weeks, we’ll be looking at interview strategies and tactics. Many people rely on their communication skills and basic research to get through an interview… It’s so much more than that…and it is different for everybody!
Often, a skilled communicator who thinks quickly on their feet must learn to limit themselves, to stick to their message! The opposite is true for the terminally shy… they may be researched and prepared, but must learn to make their points effectively.
The stress and spontaneous pressures of job search can take their toll, making it easy to give in to ‘the path of less resistance…’ aka: distractions. Asa drummer, I learned that regardless of personal desire to provide a more creative beat for the corps to march to, it was important to maintain a steady and consistent beat (called a cadence) so that everyone could stay in step… or as we use to say, “The Beat Goes On!”
The same thing is true when implementing your Personal Marketing Plan… in order to create the desired result–top-of-mind awareness–you must maintain a steady beat of activities to brand yourself, to be remembered, in the job market.
You’ve had a great career, and you’ve ‘captured it all’ in your resume. But, the average time human eyes scan your resume is around 20 seconds before the ‘YES-No-maybe judgment’ is rendered. And in the digital world of recruitment, Automated Tracking Systems (ATS) are even more ruthless in their time management. Therefore, you should get rid of as much excess material as you can in a resume and only keep the stuff that employers want to see.
Less is more in this case, because every bit of relevant information supports your personal brand and the ‘story’ you have to relate regarding your candidacy. You need to strike the right balance between just enough data to pique someone’s interest and leaving the hiring manager(s) wanting to hear more of your story in an interview. Take your current draft resume first to good CONTENT, then on to becoming a GREAT RESUME.
Your work in Achieving CareerFIT led you to the determination of your career objective, exactly what is the best next step for you in your career transition? It also suggested strongly that you set your straw-man offer criteria to guide you in moving forward…Knowing what your next right employment is.
WRITTEN COLLATERAL…
In The OTHER Job Market, buyers and sellers hold equal responsibility for the recruitment process. The commodity is available, productive WORK… When employers have a need for someone to fulfill a specific role, often the most desired candidates are employed individuals with the credentials they seek. Thus the employer must sell their Company to potential employees in the marketplace in order to attract the best of the lot. Once identified, they simply select their choice and buy their services.
In every marketplace, there are buyers and sellers. In the traditional job market, the one that our Department of Labor measures for us, job seekers are the sellers and their potential employers are the buyers. The commodity is productive work and the competition is fierce.
Everyone wants a voice in strategic decisions and to be included in ‘the conversation.’ To truly be included, you need to be invited. And you will only be invited if you are seen as absolutely essential to the TEAM. Remember, team player and team leader CAN BE interchangeable terms.
The most asked question during career transition is, “Tell me about yourself.” Appropriate use of your two-minute drill and related verbal strategies, your “verbal collaterals,” is a key ingredient to personal salesmanship…
Eleven out of twelve steps in our job search process are aimed at obtaining interviews and performing well in them. It is at that point ‘selection interview,’ a potential hiring manager decides if you are right for the job, and, just as important, it is your time to evaluate whether the job is right for you.
First and foremost, enjoy the long Holiday weekend! 
I encourage you to work with all your ingredients at the same time…if your desired result is a nice prime rib dinner, don’t start with the meat—start with the seasonings and vegetables, even get your dessert started…