09/12/2016 by Your Careerpilot

Good CONTENT To GREAT RESUME

You’ve had a great career, and you’ve ‘captured it all’ in your resume. But, the average time human eyes scan your resume is around 20 seconds before the ‘YES-No-maybe judgment’ is rendered. And in the digital world of recruitment, Automated Tracking Systems (ATS) are even more ruthless in their time management. Therefore, you should get rid of as much excess material as you can in a resume and only keep the stuff that employers want to see.

THE Careerpilot will always encourage you to ‘write for the reader,’ giving them what they need to read to make the most positive recruitment decision about you.

Thursday, September 15th… The Anatomy of a GOOD Headhunter, an exploration of the third-party recruitment world.

Less is more in this case, because every bit of relevant information supports your personal brand and the ‘story’ you have to relate regarding your candidacy. You need to strike the right balance between just enough data to pique someone’s interest and leaving the hiring manager(s) wanting to hear more of your story in an interview. Take your current draft resume first to good CONTENT, then on to becoming a GREAT RESUME.

Power up your resume draft by acting on your awareness of the following issues:

CONTACT INFORMATION

Search engines have a blind eye toward header and footer data within a document, so make sure your contact information is the first readable data in your resume draft… after all, the best ‘unique identifier’ of YOU in any database is your name and contact info! Simplify your contact information as much as possible.

City, State and zip code is all the address you need.
You only need to provide one phone number, and it’s the one that you access most regularly. You want to be available during career transition.
Create a branded email address for your career strategies.

Objective Section

The ‘traditional’ objective section of a resume does not say anything about your story. “Seeking a challenging and responsible role within a growth motivated and customer centric organization… one in which my personal growth can be in sync with Corporate objectives.”

Gag me with a spoon!

Rather, consider drafting an ‘executive summary’ of your value which contains the following elements of ‘your story:’

A clear positioning statement, with defining keywords, to clarify your value proposition relative to an organization’s needs. Avoid generic positioning when going after a specific opportunity!
A Qualification Summary covering the depth and breadth of your experience, skills, and knowledge… your uniqueness that differentiates you from ‘one of those…’ and a brief statement regarding your personality and work habits.

Unrelated Experiences

Include only relevant information regarding your previous work experience. If you worked as a car salesman for six months and the attractive opportunity is for an entry-level IT position, you can exclude any use of vertical space for positions that have nothing to do with IT work… That said, cover all chronological gaps.

Fluff Words

Fluff words are descriptive, qualitative or partial terms that recruiters do not want to see. Remove the fluff, and other ‘corporate-ese,’ to leave only concrete examples and relevant information about how your work experience prepared you for this given opportunity.

Your networking approach should get interested parties to request your resume. Let your resume lead interested parties to your LinkedIn Profile.

5. Typos and Grammatical Mistakes

This should be common sense, as even one misspelled word shows you lack an attention to detail. Have a grammar-gifted friend or colleague, one who is aware of your industry, or functional-specific language, look over the document to catch any typos or grammar mistakes.

On a related note, be aware of ATS protocols regarding common cosmetic treatments within your resume draft.

08/22/2016 by Your Careerpilot

You WANT a Good “Fit”…BUT, Can We Define IT?

What do you do best? What are your strongest transferable skills? Think broadly in terms of managerial and technical/ functional strengths involved in what you have to offer. Discovering your “pattern of success and satisfaction” is your goal, here.

Your ability to express the collection of your functional strengths will measure your marketability. This collection of keywords and their supportive evidence creates your communication strategy, the basis of your value proposition.

The old “round peg in a round role” theory of career planning is dysfunctional. In the typical professional environment today, job descriptions are changing faster than ever before to keep up with the challenges of an economy in transition. In the traditional job market, job seekers are the sellers and their potential employers are the buyers. The commodity is JOBs and the competition is fierce.

Thursday, August 25th... Achieving CareerFIT, facilitated by Brian Allen

In The OTHER Job Market, buyers and sellers hold equal responsibility for the recruitment process. The commodity is available, productive WORK… When employers have a need for someone to fulfill a specific role, often the most desired candidates are employed individuals with the credentials they seek. Thus the employer must sell their Company to potential employees in the marketplace in order to attract the best of the lot. Once identified, they simply select their choice and buy their services.

Understand the nature of FIT… and let that be your GOAL!

OFFER CRITERIA

Write out the factors that are important to you in a job…actually write out your list. During your career transition, you learn the value of setting your offer criteria.

1. Creates an objective target for your efforts ahead;
2. Gives you a meaningful set of questions to ask during research and networking;
3. Provides an objective way to analyze and react to offers as they occur.

To manage your career wisely has you extending the same concept.

Keep your “offer criteria” in that dynamic state of change that allows you to adapt to market conditions.
If your current goal is to find a new position, then you should prepare your search as a “business model”, manage it accordingly, be flexible, and be ready for the unexpected.

You understand that managing your own career involves three key ingredients:

Confidence in knowing that your career is on the right path;
Continuous research and networking leading to awareness of potential “next steps…” to keep your career moving forward;
Competency with job-changing skills.

08/08/2016 by Your Careerpilot

KNOW “IT”… Confirm IT…Use IT

A productive mindset, during any career transition, is your ability to relate your well positioned “story” to others, answer questions effectively, conduct productive negotiations, and, in general, fine tune your personal salesmanship skills. So what are those basic tactics that will allow you to effectively “close the deal?”

Practice your two minute drill every chance you get…. it’s the fundamental building material of your communication strategy–your verbal collaterals!
Practice your exit and qualification statements… most all potential employers and networking contacts will want to know your current situation and why you are available.
Practice answering both common and tough questions… including pre-offer negotiation tactics.

Thursday, August 11th… Closing the Deal II, Interviewing tactics plus POST-Offer negotiation!

The most asked question during career transition is, “Tell me about yourself.” Appropriate use of your two-minute drill and related verbal strategies, your “verbal collaterals,” is a key ingredient to personal salesmanship…

A verbal resume… A tightly focused, upbeat telling of “your story” told in a high impact two minute format. With practice, can be easily personalized to your listener.
An “elevator pitch”… A succinct summary of your qualifications for a specifically positioned function or opportunity. With practice, can become quite spontaneous.
Brag bytes… Wordcraft various collections of words, phrases and sentences to capture memorable moments or accomplishments–the best you have to offer. “…saved 80% cost-per-hire…” Used in MSWord Auto Text Format can be quite efficient when building high impact correspondence as well.
Personal Portfolio… Your collection of certificates, examples of work, reference letters, etc that can bring life and interest (not to mention PROOF) to your story.

KNOW “IT”

Go in to any interview with at least a good notion of why that JOB is a good CareerFIT for you. You will be at a distinct disadvantage if you plan on using the interview to figure out why you are a FIT! ‘Knowing’ the nature of a good CareerFIT for you comes from the first few steps of our 12-step process, networking and research will surface attractive opportunities for you to pursue.

So as a first thing to accomplish in any interview, you will want to…

Confirm IT

“As I have prepared for this conversation with you, it seems that you are looking for a person who is good at X, Y, and Z… is that true?” As a first question to ask, as you are getting seated, get the first question in! Engage your Interviewer in this most obvious bit of information… you’ll be surprised how this serves to direct the front end of the interview process.

USE It

Remember the three basic guidelines for answering ANY question asked…

Answer the question! (and then stop taslking!)
When in a topical area of strength or FIT, look for opportunities to integrate a personalized W.A.R. story
At least address the issue of the question before blocking the subject, changing the topic, or clarifying the topic at hand.

07/30/2016 by Your Careerpilot

INTERVIEW STRATEGIES That Help You Win!

Eleven out of twelve steps in our job search process are aimed at obtaining interviews and performing well in them. It is at that point ‘selection interview,’ a potential hiring manager decides if you are right for the job, and, just as important, it is your time to evaluate whether the job is right for you.

Thursday, August 4th… Closing The Deal I, exploring interview strategies, including MoneySpeak and PRE-Offer negotiation.

Most interviews follow a predictable format, with steps that both the interviewer and applicant follow to decide if both will benefit from working together. The best interviews are ones in which both participants are equal and can have a mutually beneficial, interactive conversation regarding the opportunity at hand.

While I do not like to use the word “normal” as applied to any interviewing process (too many variables), I do encourage any job seeker to come into any interview with a strategic approach… Think of an interview as the natural extension, the successful result of your effective networking.

Many networking conversations actually become screening interviews, where influential contacts are assessing your qualifications, skill sets and experience relative to an opportunity at hand. “Perfect practice” of the basics builds the confidence necessary to perform well in formal job interviews.

Appropriate and productive networking TO an employment opportunity, coupled with supportive research, will allow the job seeker a solid notion of FIT going into the interview… How does their value proposition meet the employer’s needs?
A couple of well thought out questions, asked in those first few minutes of the interview, will confirm that notion of FIT… and set the job seeker’s approach to the ensuing Q&A.
Understand and be prepared to apply the guidelines of answering questions effectively…NO NEED for the memorization of anticipated questions!
BE PREPARED to address money issues at all times, right up to your actual acceptance of the offer… Step #12 in all its glory.

07/13/2016 by Your Careerpilot

What IS The Next Right Opportunity For You?

Just as the competent sailor must select their destination in order to have a successful voyage, so must the productive and efficient job seeker know what is a right work opportunity to identify, proceed toward…and secure! While this seems like an incredible over-simplification, mere ‘common sense,’ it is knowledge that eludes most unemployed people. You see, when you’re employed you tend to assume that your employer will help you to navigate those ‘next steps’ in your career.

Ah, but when you’ve lost your job, your fellow employees, and your employer… WHOA… the rules seem to have changed!

While the sailor’s journey could be defined by its destination, his success is determined by the course he selects, and, most significantly, having an appropriate ship to make the passage as smooth as possible.

In Steps #1 and #2 of our 12-step process we learn to assess (know the features of our ship) and set our objective (select our destination and course) so that we can develop a GREAT Resume, one that allows our future employer to help navigate our journey, thus we embrace the OTHER job market!

Right Resources for An Effective Search

In Steps #3 through #7 we assemble supportive ‘tools and resources’ for the job search ahead (a competent sailor ‘provisions’ his ship for the journey)… the most important of which is having a plan, a Personal Marketing Plan (our charted course to get us to our destination)…which is Step#8.

3. Develop Personal Marketing collateral materials (Resume, etc.)

4. Test Market with References

5. Branding via social media (LinkedIn ‘footprint’)

6. Basic market research to determine trends and targets

7. Determine potential marketplace (your initial contact list)

8. Develop your PMP (chart your course)

Eight out of your 12 Steps and you haven’t even left the harbor yet!

07/02/2016 by Your Careerpilot

The “First Wave” of Networking Activity

First and foremost, enjoy the long Holiday weekend! Our freedom has never been free, nor has our independence been shaken.

Job search does not happen in a digital vacuum.

I have long suggested that steps one and two of our 12-step Process M.A.P. give us all the ingredients we need to “get in the galley” and cook up a three course meal of our personal marketing collateral materials. Most job seekers seem to prefer starting with a resume, so that they can begin simply applying to any job that seems remotely close to what they can do…

Thursday, July 7th… Implementing your PMP: The ‘First Wave’ and beyond

I encourage you to work with all your ingredients at the same time…if your desired result is a nice prime rib dinner, don’t start with the meat—start with the seasonings and vegetables, even get your dessert started…

Because that “meaty” resume is the easiest and quickest of what you need to prepare!

So…job seeking ‘chefs,’ let’s look at the ingredients that you have identified through assessment of your galley shelves, and your dinner of choice.

You have learned in earlier sessions that the key to the whole notion of productive and efficient networking is to generate INTERACTIVE communication, the initial basis of relationship building! When involved with active job search, part of our preparation is to develop our set of Personal Marketing collateral materials, the vehicles by which we deliver our “story.” We season our job search performance by building confidence in that story through practice and research.

Ah, and finally our just desserts… the CAREER pay-off is the network we build through the focus of targeting and the management of our contacts.

Networking is a contact sport!

The ‘FIRST Wave’

Your purpose in this ‘first wave’ of networking is to gain information, advice, and most importantly names of other individuals you can call. You can create INTERACTIVE communication with NO rejection! The lifeline of networking is to always get more ‘contacts.’ So, be sure to ask each person if they have a minute to talk to you, and when finished talking thank them for their time.

Make networking calls in a block of time. Each call is more comfortable than the one before. Do not call people and ask them if they have any openings at their company… This is almost always totally non-productive. By starting with people you already know, or have a reason to know, you will be gaining confidence with every conversation!

THE PRINCIPLES BEHIND A SUCCESSFUL JOB SEARCH ARE ALWAYS THE SAME: the search process itself is time consuming work, and the more productive time you spend on your job search the more interviews and job offers you will generate.

So the question at this point is “Where do you find out about job openings and on which avenues of job search should you spend the most time?”

THE BEST (And Worst) OF BOTH WORLDS

Technology has done a terrific job of consolidating posted job leads. Web crawling software can reach out and consolidate classified ads, recruitment posts and company posted job opportunities. We know these consolidated sites as Internet Job Banks… and some of them contain a huge amount of postings.

Unfortunately, their very size makes it challenging to stay current and eliminate redundancy. Also unfortunate is the fact that these very same job banks have consolidated your competition and rejection from Corporate America. This is not even mentioning that Corporate America is also missing it’s goal of better qualified resumes to fuel its recruitment effort… they’re simply getting MORE resumes to process!

Solution? Use the Job Banks to generate your most attractive leads, then network your way into those targeted organizations. This is getting the most from your use of technology instead of being abused by it!

06/28/2016 by Your Careerpilot

Your “Digital Footprint”

How can one accomplish this critical element of your Personal Marketing Plan, your ‘digital footprint?’ Use the time you spend on LinkedIn to address your two critical tasks:

1. Task #1 is to keep your profile as a dynamic reflection of what you learn from your networking experience, tweaking your way to better search page results. This is worth more time in the beginning of your career transition, but regular time throughout.

2. Task#2 is to be interactive by participating in appropriate Group discussions, ‘like-ing’ comments of your choice, private messaging the writers of those comments as potential new contacts, following targeted Companies, and regularly ‘updating your network by ‘share-ing’ articles or posting brief ‘white papers’ than express your knowledge and expertise.

TASK#1: Your Profile

Your LinkedIn Profile can be your optimal DIGITAL aid to networking. You can ‘design’ your Profile to draw interested parties TO YOU… this is called a ‘pull marketing’ effort and is heavily dependent on your search engine optimization (SEO) score. This is an over-simplification, but the name of that game is to find creative ways to stack your keywords, using every allowable boundary of LinkedIn.

The challenge is to create this heavy barrage of keywords in a less than obvious manner, so that your Profile is still reader-friendly to those potential contacts, recruiters, or hiring authorities.

On the other hand, you may elect to use your Profile to get your story out to potential interested contacts, recruiters, or hiring authorities. This would be utilizing a ‘push marketing’ design and would integrate a more narrative approach, with all due grammar in place…making it much more reader-friendly.

The challenge is to create such a narrative ‘storyline’ which has sufficiently high SEO score to rank you in the first several pages of a keyword search, AND…

…AND narrative enough to be appealing to the actual reader of your profile.

I encourage the Candidates that I serve to get the best of BOTH marketing approaches—both push and pull marketing strategies. Remember, the LinkedIn search algorithm looks for your activity level FIRST and your SEO score SECOND (a close second)… so let your desired results be your guide.

While your page will detail your work history, don’t assume you can copy and paste your resume and be done with it. Your profile page should reflect your professional interests, passions, and ambitions at this point in your career.

It’s not a mistake to start with cutting and pasting from your resume. It becomes the core of this high tech, written ‘personal marketing’ collateral. But then edit your storyline and put personality back in to it.

TASK#2: Developing YOUR Network

Goal: Continue to gain benefits from your social network — without making it your full-time job. Don’t expect that you can post something (TASK#1) one time and get ongoing benefits. Rather, you’ll need to continually update and refine your profile and your network. The most obvious way to do this is to add new contacts.

When I come home from a conference, for example, I go through the business cards I’ve collected to see who’s on LinkedIn.

Adding new contacts, sometimes from outside your immediate field or industry, is also a subtly persuasive way to sell yourself by letting others see how far your professional sphere extends.

I encourage job seekers to reach out to contacts even when you don’t have a business concern. I try to touch base with a few contacts every week for no other reason than to check in and see how things are going.

TASK#3: Job Lead Development

06/20/2016 by Your Careerpilot

Your Personal Marketing Plan: A CAREER Strategy

While involved in ‘the challenging waters’ of career transition, the same chaotic, jobless, trying times are very productive times. Don’t waste them by floundering with lack of focus and direction, falling into the dark, depressive attitude of distractions and, worst of all, inaction…

When we are employed, we tend to function under the guidance of our employer’s business plan, or, more specifically, our job description. Our ‘routine’ is defined by:

Personal accountability to a labyrinth of responsibilities, some structured— some not structured at all—but all contributing to productive work activities…
We create productivity and efficiency with our sense of time management…
And as ‘top talent’ professionals, we often take initiative, make process improvements, and contribute to the Company’s growth.

THIS WEEK’s Session, Thursday, June 23rd: Developing your Personal Marketing Plan… being prepared for a productive and efficient job search.

So, why not recreate all that with OUR OWN PLAN, a Personal Marketing Plan, to move toward job satisfaction, commitment, and appropriate compensation, for the rest of our careers… including any current, short term job search? But, before looking at what such a Personal Marketing Plan would look like, you should review the PREPARATION Portion of the 12-step Process Model.

If an individual is under-employed, seeking a change, or actually unemployed, they must be visible to potential employers who are seeking their services. Creating this visibility is strategic, personal market planning and execution—in can be marketability without rejection!

And, employed or not, Modify and improve your Personal Market Plan’s implementation model as needed… As you move through your career transition or ‘job search campaign,’ make adjustments as you would a business model.

Personal Marketing is a contact sport.

Following the first three steps, it may feel like you’re ready to take on the job market… but, THE Careerpilot encourages you to be totally prepared before you do.

4) “Coaching” Your Chosen REFERENCES… It is essential that you make certain that persons you use as a reference will respond in a positive manner. A good rule of thumb is to select four to six references, including supervisors, indirect supervisors, customers, peers, and possibly someone of stature in your profession.

Contact every person you are using for a reference, get their permission, discuss what type of position you are targeting, and send them a copy of your ‘market-ready’ resume template. There are times when you can actually negotiate what you want them to say.

Practice your networking skills while you validate your RESUME TEMPLATE, tweaking as appropriate based on feedback from those that know and respect you.

5) BRANDING YOURSELF In The Marketplace… Your “market-tested” RESUME TEMPLATE can now serve as the basis of your correspondence templates. Become familiar with the AUTO TEXT and MAIL MERGE applications within MS Word to create efficiency in the editing of your templates to meet the needs of specific opportunities that you are marketing yourself to.

Now it is REALLY beginning to feel like YOU are market-ready… but, THE Careerpilot encourages you to be totally prepared before you do. Let’s not forget to be prepared for the digital face of the job market…

6) INITIAL RESEARCH: To Create Focus… Make a concerted effort to research trends and target organizations of geographies, industries, and functions that interest you. Access market research reports, the Internet, your own network… start with the resources with which you are already comfortable. Develop your research awareness and abilities.

7) Begin to assemble your INITIAL Target Organization List… Start your list of companies and industries that are attractive to you. Your targets are companies that utilize the functionality and RESULTS that you can bring to the table. A great start is to consider industrial trends in the marketplace that point to an organization’s need for your services.

8) INITIAL CONTACTS List… Make a list of coworkers, bosses, customers, suppliers, associates, external consultants, etc. Make a SINGLE list of family, extended family, friends, relatives of friends, neighbors, people you know from special interest groups like bowling or bridge, church contacts, former classmates or alumni, and professionals like your doctor, dentist, or hair stylist.

06/11/2016 by Your Careerpilot

Telling “Your Story” in The OTHER Job Market

Your Career Compass

The problem with traditional job search tactics is that they take you directly into the teeth of the screening process, forcing you to be judged “yes-no-maybe” prematurely… worse still, this judgement is usually being made by a computer through a dysfunctional KEYWORD filter. NOT good odds!

Next week’s session: Thursday, June 16th… Developing high impact and IN SYNC Personal Marketing collateral materials

Pilot Onboard Your work in Achieving CareerFIT led you to the determination of your career objective, exactly what is the best next step for you in your career transition? It also suggested strongly that you set your straw-man offer criteria to guide you in moving forward…Knowing what your next right work is.

This will help focus your actual search. With clarity in your positioning and targeting goals, you can write a great resume to convey “your story.”

Your Personal Marketing Collateral

WRITTEN…

A GREAT Resume that positions you clearly as a terrific FIT with your career objectives… and in today’s technologies, a database-friendly, asci version;
A correspondence template package that consistently carries your communication strategy, your message… and in today’s technologies, a reformatted, text only version of your resume ready for email needs;
A high impact, personal biography and/or NETWORKING PROFILE that you can lead with in your referral based networking strategies.
A clear and complete LinkedIn Profile, one that is based on your communication strategy and in synch with your other written collaterals.

VERBAL COLLATERAL…

A well rehearsed “two minute commercial,” your answer to the most asked question during career transition, “Tell me about yourself.”
Several, well though out, “elevator speeches,” examples that support your primary, positioning, key words. These are usually your representative accomplishments under the SUMMARY of your resume. (30 seconds to 1 minute)
A succinct “qualification statement” that you can use as an introduction at networking events. (usually 20 – 30 seconds)
An “exit statement” which explains your availability, to address the second most asked question during career transition.

Having your collaterals prepared and rehearsed prior to active personal marketing is central to your success and builds confidence.

Consistency in the delivery of your message is what creates memory… and frequency of your message helps you get there… strive for top-of-mind awareness where it relates to your candidacy.

Your personal marketing COMMUNICATION STRATEGY, your story, must be built around keywords and phrases that best describe your unique value proposition. These words come from your concerted self-assessment process. The challenge is matching the words that best describe your next right employment with the words that best describe a potential new employer’s needs.

A communication strategy that does not achieve that is doomed to otherwise controllable difficulties—and, worst…failure. So, understand that getting recruited involves two distinct elements…

Being screened for meeting a JOB’s requirements… a subjective process created by the potential employers of the marketplace. They set the bar HIGH, defined by functional experience, skill set, and knowledge standards so they don’t have to interview every JOB applicant.
Being selected by the hiring authority… another subjective process which now involves their assessment of a job-seeker’s FIT with their needs, including personality, work habits, and other ‘cultural’ standards. They cannot hire all qualified candidates. They must choose.

A job-seeker, then, can give themselves choices when they choose to embrace the OTHER Job Market. They improve their probability of success by nearly eliminating the pre-mature screening and rejection process.

Instead, the SMART job-seeker chooses to build relationships with potential employers first, researching attractive trends and targeted organizations in order to maximize probability of success, avoiding the HR-driven screening process to identify appropriate opportunities for securing their next right employment.

05/29/2016 by Your Careerpilot

Embracing The OTHER Job Market

In the OTHER Job Market, buyers and sellers hold equal responsibility for the recruitment process. When employers have a need for someone to fulfill a specific role, often the most desired candidates are employed individuals with the credentials they seek.

Thus the employer must sell their Company to potential employees in the marketplace in order to attract the best of the lot. Once identified, they simply select their choice and buy their services.

This week’s Session will help you in Embracing The OTHER Job Market. Thursday, June 2nd we’ll explore basic philosophies and an overview of our 12-step Process

Let’s take a look at the basic differences in these two parallel job markets: If all you do is address the traditional job market… the one the Dept. of Labor measures… You will be creating a LOT of premature rejection and competing with your fellow job seekers directly. NOT good odds.

The JOB Market	The OTHER Job Market
Characterized by “requisitioned” jobs being filled by chosen job seekers.	Characterized by available/needed work being fulfilled by job seekers, contractors, internal candidates, third-party consultants, retirees, part-timers, temporary workers, etc.
JOBS rigidly defined by requirements and qualifications… reflected by the screening process aimed at identifying key candidates.	Work expectations are subjective, defined by mutual agreement, fulfillment of need or contract… reflected through the identification of qualified candidates.
Process overseen by Human Resource professionals, regulated to consider minimally qualified candidates, hopefully within salary guidelines.	Process directed by hiring authorities seeking best available talent at marketplace salary expectations.
JOB Seeking PUBLIC is screened for most desirable candidates.	Qualified and available candidates are sourced and recruited, often through process of endorsement or internal referral.
Screening defined by KEYWORDS, often accomplished through computer/internet job banks and resume databases.	Screening accomplished by word of mouth and endorsement, often supplementing the organization’s formal process of recruitment.
Recruitment process subject to scrutiny of regulation and political correctness.	Often selection process has occurred before active recruitment has been fully engaged.
Actual selection still subject to formal process and subjective choice.	Actual selection often a rubber stamp formality to satisfy regulation requirements.

On the other hand, if an individual is under-employed, seeking a change, or actually unemployed, they must be visible to potential employers who are seeking their services.

Creating this visibility is strategic, personal market planning and execution—in can be marketability without rejection!

Personal Marketing is a contact sport.

The Evolution of a JOB…

NEED IDENTIFIED	Replacement jobs often redefined. No definition to a new need.	No competition
WORK ANTICIPATED	Discussion leads to decisions on JOB definition	Often job parameters are set based on market feedback
JOB REQUISTION WRITTEN AND APPROVED	Job Requirements must be defined… expectations creep into the recruitment process	Int candidates often get priority in employment process
JOB is “open”	Job Requirements are often refined based on market feedback	Int and ext candidates compete for the same jobs
JOB is published	Job requirements and qualifications define the screening process	MAX competition!!

The job-seeker must STAND OUT in the “sea of unwashed faces…”

Create an expectation of who you are and what you can do for your next employer by clearly positioning and targeting your collateral materials, both written and verbal. When stating your career objective, clearly state your appropriate work and make an offer of your services.

MYCAREERpilot

Helping you to navigate the challenging waters of career transition…

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