In order to market yourself, you must first know yourself. The job search process is essentially a highly personalized marketing process. The process starts with your candid self-assessment, which allows you to gain a thorough and workable understanding of who you are in product marketing terms.
Thursday, February 9th… Communicating and Achieving YOUR CareerFIT
When a Company looks for qualified employees, they seek functional evidence that demonstrates a job seeker’s ability to perform to expectations… JOB REQUIREMENTS represent the HR screening process!
Especially if you are starting a resume “from scratch”, or if you are truly unsettled on next steps along your career path, this becomes a necessary first step in the process.
What YOU Do Best, and are motivated to do for a future employer…
What do you do best? What are your strongest transferable skills? Think broadly in terms of managerial and technical/ functional strengths involved in what you have to offer. Discovering your “pattern of success and satisfaction” is your goal, here.
Your ability to express the collection of your functional strengths will measure your marketability. This collection of keywords and their supportive evidence creates your communication strategy, the basis of your value proposition.
The old “round peg in a round role” theory of career planning is dysfunctional. In the typical professional environment today, job descriptions are changing faster than ever before to keep up with the challenges of an economy in transition. In the traditional job market, job seekers are the sellers and their potential employers are the buyers. The commodity is JOBs and the competition is fierce.
In The OTHER Job Market, buyers and sellers hold equal responsibility for the recruitment process. The commodity is available, productive WORK… When employers have a need for someone to fulfill a specific role, often the most desired candidates are employed individuals with the credentials they seek. Thus the employer must sell their Company to potential employees in the marketplace in order to attract the best of the lot. Once identified, they simply select their choice and buy their services.
Seize control of such challenges. Understand the nature of FIT.
What is a Good, Career FIT For You? To achieve a good “fit” between you and any future opportunity, you have to ask yourself some basic questions about yourself and your prospective employers. The fit depends on how well the jobs meets your needs and how well your skills and abilities meet the employer’s needs. The employer will make a decision and extend an offer to you: now it is time for you to make your decision.
Write out the factors that are important to you in a job… actually write out your list. During your career transition, learn the value of setting your offer criteria, a key element of your Personal Market Plan:
- Creates an objective target for your efforts ahead;
- Gives you a meaningful set of questions to ask during research (factual information) and networking (more subjective information);
- Provides an objective way to analyze and react to offers as they occur.
OFFER CRITERIA
Write out the factors that are important to you in a job…actually write out your list. During your career transition, you learn the value of setting your offer criteria.
1. Creates an objective target for your efforts ahead;
2. Gives you a meaningful set of questions to ask during research and networking;
3. Provides an objective way to analyze and react to offers as they occur.
To manage your career wisely has you extending the same concept.
- Keep your “offer criteria” in that dynamic state of change that allows you to adapt to market conditions.
- If your current goal is to find a new position, then you should prepare your search as a “business model”, manage it accordingly, be flexible, and be ready for the unexpected.
In every marketplace, there are buyers and sellers. In the traditional job market, the one that our Department of Labor measures for us, job seekers are the sellers and their potential employers are the buyers. The commodity is productive work and the competition is fierce.
In the OTHER Job Market, buyers and sellers hold equal responsibility for the recruitment process. When employers have a need for someone to fulfill a specific role, often the most desired candidates are employed individuals with the credentials they seek. Thus the employer must sell their Company to potential employees in the marketplace in order to attract the best of the lot. Once identified, they simply select their choice and buy their services.
OK, so you’ve secured and scheduled an interview…NOW what??? Do you understand that you will be an equal participant in this employment conversation? Are you prepared to take advantage of that and perform to the best of your ability in the interview?
On Thursday, December 15th, our session will take a look at
For the next two weeks, we’ll be looking at interview strategies and tactics. Many people rely on their communication skills and basic research to get through an interview… It’s so much more than that…and it is different for everybody!
Often, a skilled communicator who thinks quickly on their feet must learn to limit themselves, to stick to their message! The opposite is true for the terminally shy… they may be researched and prepared, but must learn to make their points effectively.
The stress and spontaneous pressures of job search can take their toll, making it easy to give in to ‘the path of less resistance…’ aka: distractions. Asa drummer, I learned that regardless of personal desire to provide a more creative beat for the corps to march to, it was important to maintain a steady and consistent beat (called a cadence) so that everyone could stay in step… or as we use to say, “The Beat Goes On!”
The same thing is true when implementing your Personal Marketing Plan… in order to create the desired result–top-of-mind awareness–you must maintain a steady beat of activities to brand yourself, to be remembered, in the job market.
In The OTHER Job Market, buyers and sellers hold equal responsibility for the recruitment process. The commodity is available, productive WORK… When employers have a need for someone to fulfill a specific role, often the most desired candidates are employed individuals with the credentials they seek. Thus the employer must sell their Company to potential employees in the marketplace in order to attract the best of the lot. Once identified, they simply select their choice and buy their services.
In every marketplace, there are buyers and sellers. In the traditional job market, the one that our Department of Labor measures for us, job seekers are the sellers and their potential employers are the buyers. The commodity is productive work and the competition is fierce.
Everyone wants a voice in strategic decisions and to be included in ‘the conversation.’ To truly be included, you need to be invited. And you will only be invited if you are seen as absolutely essential to the TEAM. Remember, team player and team leader CAN BE interchangeable terms.
Eleven out of twelve steps in our job search process are aimed at obtaining interviews and performing well in them. It is at that point ‘selection interview,’ a potential hiring manager decides if you are right for the job, and, just as important, it is your time to evaluate whether the job is right for you.