Step #3 in Our 12-step Process had you beginning to develop your Personal Marketing collateral materials. Like any good chemist with a fully stocked laboratory, you’ve made all those 1001 decisions, you’ve begun to practice your verbal collaterals along with your resume’s development… it FEELS like you’re ready for an active job search. Better prepared, YES… READY? Not without confirmation and coaching of your references… BEFORE you tackle social media branding.
NEXT Week’s session: LinkedIn TASK#1: Developing a Profile that is in-sync with yet amplifies your communication strategy
How can one accomplish this critical element of your Personal Marketing Plan, your ‘digital footprint?’ Use the time you spend on LinkedIn to address your three critical tasks:
1. Task #1 is to keep your profile as a dynamic reflection of what you learn from your networking experience, tweaking your way to better search page results. This is worth more time in the beginning of your career transition, but regular time throughout.
2. Task#2 is to be interactive by participating in appropriate Group discussions, ‘like-ing’ comments of your choice, private messaging the writers of those comments as potential new contacts, following targeted Companies, and regularly ‘updating your network by ‘share-ing’ articles or posting brief ‘white papers’ than express your knowledge and expertise.
3. Task #3 is using available JOB seeking functionality.
More and more business professionals are using social networks to build relationships, meet new contacts, and market themselves. For the uninitiated, however, diving into the virtual meet-and-greet can be daunting. Where to begin?
For first-time users, or the “technologically timid,” or for anyone in career transition, the answer is LinkedIn. While Facebook may be #1, it is more analogous to a cocktail party.
LinkedIn, on the other hand, while it is a solid #2, is more like attending a chapter meeting of a professional association. Developed specifically for business, the site doesn’t run the risk of blurring your professional life with your private one; and with its Membership base growing exponentially, it serves virtually every industry and profession.
Joining a network like LinkedIn is simple, but turning it into a powerful networking tool takes a bit of savvy, some consistent time, and a commitment to controlling your ‘digital footprint.’ Set your job search habits to take full advantage of LinkedIn’s ever-changing algorithm and functionality.
LinkedIn can be your ‘digital roadmap’ to finding new contacts and being found!
In order to market yourself, you must first know yourself. The job search process is essentially a highly personalized marketing process. The process starts with your candid self-assessment, which allows you to gain a thorough and workable understanding of who you are in product marketing terms.
When a Company looks for qualified employees, they seek functional evidence that demonstrates a job seeker’s ability to perform to expectations… JOB REQUIREMENTS represent the HR screening process!
The most asked question during career transition is, “Tell me about yourself.” Appropriate use of your two-minute drill and related verbal strategies, your “verbal collateral materials,” is a key ingredient to personal salesmanship…
Does it matter whether you are
As part of our exploration of interviewing tactics, Brian will help you identify your natural preference for 
A productive mindset, during any career transition, is your ability to relate your well positioned “story” to others, answer questions effectively, conduct productive negotiations, and, in general, fine tune your personal salesmanship skills. So what are those basic tactics that will allow you to effectively “close the deal?”
On Thursday, December 15th, our session will take a look at
The average time human eyes scan your resume is around 20 seconds before the ‘YES-No-maybe judgment’ is rendered. And in the digital world of recruitment, Automated Tracking Systems (ATS) are even more ruthless in their time management. Therefore, you should get rid of as much excess material as you can in a resume and only keep the stuff that employers want to see. THE Careerpilot will always encourage you to ‘write for the reader,’ giving them what they need to read to make the most positive recruitment decision about you.
Less is more in this case, because every bit of relevant information supports your personal brand and the ‘story’ you have to relate regarding your candidacy. You need to strike the right balance between just enough data to pique someone’s interest and leaving the hiring manager(s) wanting to hear more of your story in an interview. Take your current draft resume first to good CONTENT, then on to becoming a GREAT RESUME.
You’ve had a great career, and you’ve ‘captured it all’ in your resume. But, the average time human eyes scan your resume is around 20 seconds before the ‘YES-No-maybe judgment’ is rendered. And in the digital world of recruitment, Automated Tracking Systems (ATS) are even more ruthless in their time management. Therefore, you should get rid of as much excess material as you can in a resume and only keep the stuff that employers want to see.
Less is more in this case, because every bit of relevant information supports your personal brand and the ‘story’ you have to relate regarding your candidacy. You need to strike the right balance between just enough data to pique someone’s interest and leaving the hiring manager(s) wanting to hear more of your story in an interview. Take your current draft resume first to good CONTENT, then on to becoming a GREAT RESUME.
Your work in Achieving CareerFIT led you to the determination of your career objective, exactly what is the best next step for you in your career transition? It also suggested strongly that you set your straw-man offer criteria to guide you in moving forward…Knowing what your next right employment is.
WRITTEN COLLATERAL…
The most asked question during career transition is, “Tell me about yourself.” Appropriate use of your two-minute drill and related verbal strategies, your “verbal collaterals,” is a key ingredient to personal salesmanship…