Research

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Taking “The Pulse” of Your Job Search

A lot of individuals with a rebellious streak resist structure, snub the idea of a schedule, and then find that their lives and creative output aren’t nearly as harmonious as they hoped.  As job seekers, they may find it quite difficult to get in to a productive and efficient routine, the implementation of their Personal Marketing Plan.

If you fall at this end of the spectrum and find it hard to accept — and even harder to follow — a standard routine, maybe it’s time to stop thinking about managing your time and effort as developing a set of strict rules to follow.  In fact, implementing your PMP wisely is to commit to averaging your activity counts and time management ‘numbers’ over a longer stretch of time.

Pilot OnboardStart thinking about increasing productivity as a process of finding and cultivating your unique creative rhythm — your cadence, your implementation beat… your job search “PULSE.”  Create a personal discipline for yourself, a way of being, where there’s a realistic goal (your next right employment opportunity) and recognize the need to maintain a consistency of fruitful activity to propel our 12-step process of career transition forward… all while allowing room for improvisation and job search/ LIFE balance!

If this sort of approach sounds appealing to you, here are some ideas based on my own anecdotal experiences with thousands of unemployed people over my 36 years of experience in consulting with job seekers around the U.S.of A.

 Monthly Cadence

Job Seekers can typically get more done in a month when they plan for less. Most people have a natural rhythm where they can accomplish about one major professional project or one personal milestone in a month. As an example, think about developing your resume and related personal marketing materials.

  1. Resume
  2. “Tell me about yourself” or your ‘elevator pitch’ or even your qualification statement
  3. Your digital footprint: Branding yourself in your LinkedIn Profile

If you tell yourself that you’ll do three items of this stature in a month, you’ll probably make little progress on any of them. If you commit to one specifically for the month, there’s a high probability that you’ll accomplish it or get close to finishing within the four weeks. Honor that monthly project cadence, and you’ll feel much more satisfied.

What’s more, it’s also essential that you honor your personal and emotional energy cadence over the course of the month. Of course, there are exceptions, but as a general rule, one or two distractions a month are the max that most individuals can take without getting thrown significantly off rhythm.

Also, consider pacing yourself in regard to events you host or visitors that you have in your home. All of these events add a nice sense of variety to life, but can make you lose the beat if the exceptions become the norm.

 Weekly Cadence

I would never attempt to define a “normal” week of job search…there are simply TOO MANY variables!  But, I do encourage those Candidates that I serve to commit to AVERAGING the numbers they select in the Personal Marketing Plan.  You can think about this in the same way you would a design template. It’s a format that you can then build and modify as necessary for any given project — in this case, your job search week.

  1. Include ramp-up time on Monday morning, so that the first few hours of the week are blocked out for weekly planning and processing after the weekend.
  2. Schedule focused practice or research time on Wednesday afternoons.
  3. Get out of the house on Tuesdays and Thursdays… go to a coffee shop and get quality, uninterrupted work done. This turns moving a major initiative forward into something that feels like a nice mid-week mini-break from the normal day-to-day.
  4. Wind down on Friday afternoons. I block out about three hours to wrap up anything that took longer than I anticipated or to work on non-urgent administrative tasks that are nice to get done before closing up for the weekend.
  5. At least one weekday evening, accomplish personal to-do items and recharge. I’m very involved in my community and lifestyle, but even extroverts need a day off.

NORMAL? … Don’t hold your breath, but you can, of course, adapt, adjust, and amend all of this as necessary. But this rhythm is what I suggest, and I find it leads to a productive week with closure before the weekend… and plenty of time for those “normal” distractions!

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MAKING A DIFFERENCE: Your IntervIEwing Preference

Your Career CompassDoes it matter whether you are Introverted or Extraverted when it comes to participating in a job interview?   You can bet it does, because, based on your personality’s preference, you will have different challenges during your job search and transition. Introverts and Extraverts have different strengths and blind spots, and, therefore, may find different tips helpful for performing at their best.

Much of THIS WEEK’s Session, Thursday, April 13th,  will be facilitated by Brian Allen of Whittier Creek Consulting, our ‘resident MBTI Guru.’

Pilot OnboardAs part of our exploration of interviewing tactics, Brian will help you identify your natural preference for Extraversion or Introversion, then explore how to overcome some of the most common interviewing challenges faced by both types. You just might discover the key to solving one of your most frustrating interview roadblocks.

The most asked question during career transition is, “Tell me about yourself.”  Your appropriate use of a two-minute drill and related verbal strategies, your “verbal collaterals,” is a key ingredient to personal salesmanship…

  • A verbal resume… A tightly focused, upbeat telling of “your story” told in a high impact two minute format.  With practice, can be easily personalized to your listener.
  • An “elevator pitch”…  A succinct summary of your qualifications for a specifically positioned function or opportunity.  With practice, can become quite spontaneous.
  • Brag bytes…  Wordcraft various collections of words, phrases and sentences to capture memorable moments or accomplishments–the best you have to offer.  “…saved 80% cost-per-hire…”  Used in MSWord Auto Text Format can be quite efficient when building high impact correspondence as well.
  • Personal Portfolio…  Your collection of certificates, examples of work, reference letters, etc that can bring life and interest (not to mention PROOF) to your story.

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“If you practice the way you play, there shouldn’t be any difference. That’s why I practiced so hard. I wanted to be prepared for the game.”

Michael Jordan (1963- )
American basketball player & business person
regarded by many as the greatest basketball player who ever played the game
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A productive networking call sometimes can result in a screening interview, so BE PREPARED.  Most interviews follow a predictable format, with steps that both the interviewer and applicant follow to decide if both will benefit from working together.  The best interviews are ones in which both participants are equal and have a mutually beneficial, interactive conversation regarding the opportunity at hand.

Think of an interview as the natural extension, the successful result of your effective networking.  Many networking conversations actually become screening interviews, where influential contacts are assessing your qualifications, skill sets and experience relative to an opportunity at hand.  “Perfect practice” of the basics builds the confidence necessary to perform well in formal job interviews.

Let’s break down the basics into four areas

  1. pre-contact preparation/ research,
  2. greeting and rapport,
  3. questions/answers, and …
  4. meeting closure.

All four stages are equally important and deserve your consideration and preparation.

 

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Put Some ENERGY Into IT!

Compass-seaLI have long suggested that steps one and two of our 12-step Process M.A.P. give us all the ingredients we need to “get in the galley” and cook up a three course meal of our personal marketing collateral materials.  While most job seekers seem to prefer starting with a resume, so that they can begin simply applying to any job that seems remotely close to what they can do… I encourage you to work with all your ingredients at the same time…if your desired result is a nice prime rib dinner, don’t start with the meat—start with the seasonings and vegetables, even get your dessert started…

THIS Week’s Session, Thursday, March 16th: IMPLEMENTING Your PMP

Pilot Onboard

Because that “meaty” resume is the easiest and quickest of what you need to prepare, let’s look at the ingredients that you have identified through assessment of your galley shelves, and your dinner of choice.

WHERE To Start PMP Implementation

As a contact sport, networking is about interaction between sender and receiver, buyer and seller… job seeker and potential employers. The great news is that you get to start from YOUR ‘sweet spot’ or middle ground where all this interaction occurs the easiest!

You start with people that you already know or have some connection to. If your ‘natural network’ doesn’t have a regular meeting—most do not, by their very diverse nature—groups of like-minded people are easy to identify and attend. As you begin to reach out and broaden your ‘sweet spot,’ be selective in your attempt to create a supportive ‘community’ grouping close to your targeted marketplace.

THIS can be accomplished without a resume, but, after all, Step#3 in our process is to develop your in-sync personal marketing materials.  Your collateral materials might be grouped into three categories:

VERBAL COLLATERALS…

  1. A well rehearsed “two minute commercial,” your answer to the most asked question during career transition, “Tell me about yourself.”
  2. Several, well though out, “elevator speeches,” examples that support your primary, positioning, key words. These are usually your representative accomplishments under the SUMMARY of your resume. (30 seconds to 1 minute )
  3. A succinct “qualification statement” that you can use as an introduction at networking events. (usually 20 – 30 seconds)
  4. An “exit statement” which explains your availability, to address the second most asked question during career transition.

Be working on both your written and verbal collaterals at the same time. One will help you “edit” and practice the other. Having your collaterals prepared and rehearsed prior to active personal marketing is central to your success and builds confidence. Consistency in the delivery of your message is what creates memory… and frequency of your message helps you get there.

WRITTEN COLLATERALS…

  1. A GREAT Resume that positions you clearly as a terrific FIT with your career objectives… and in today’s technologies, a database-friendly, asci version;
  2. A correspondence template package that consistently carries your communication strategy, your message… and in today’s technologies, a reformatted, text only version of your resume ready for email needs;
  3. A high impact, personal biography and/or NETWORKING PROFILE that you can lead with in your referral based networking strategies.
  4. And, after you have coached your REFERENCES, a complete and clearly positioned LinkedIn Profile, written to reflect your communication strategy and in synch with your other collaterals.

NON-VERBAL COLLATERALS…

  1. Personal appearance, dress and grooming;
  2. Positive attitude and bearing, a sense of purpose and worth;
  3. Presence + Preparation = Confidence
  4. Be prepared for phone calls and interviews: Research
  5. Confidence feeds on itself and provides a pathway to success!
  6. Practice the “learnable skills” consistently PRACTICE TO GAIN CONFIDENCE IN PHONE CALLS… and remember, there are only TWO reasons to be on the phone during active job search networking:
  • To gather information, advice, referral names and opportunities.
  • Second, to secure actual interviews.
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READY…Aim…fire!

Pilot OnboardYOUR Personal Marketing Plan

 Your PMP is as unique as you are.  While the elements that you must address in your Plan are similar in all well-documented Plans, your commitments to time and activities, and your interface with “real life” will bring said personalization to your Plan.  Our 12-step process accounts for all necessary elements in planning…

THIS Week’s Session: Thursday, March 9th…8:45 at The Egg and I

           Developing YOUR Personal Marketing Plan

PRODUCT ANALYSIS

 The first three steps: Assessment, setting your objectives, and developing your personal marketing collateral materials… What is your communication strategy?  In today’s digital world of recruitment, it is that set of keywords and concepts that comprise your story.

Your proven skills, areas of knowledge, and your actual, collective experience are the features of YOU, ‘your product,’ and your collateral materials (think RESUME) is your ‘story’ of the benefits of employing you.  Actual employment happens when YOUR value proposition meets an employers’ needs.

If you are still unclear on the next steps along your career path, it may be appropriate for you to use your initial wave of networking with people that already know you, to ASSESS your strengths (think: market research).

TEST MARKETING

 Steps four and five are in place to provide you with confirming feedback that you have selected an appropriate approach to the marketplace.  Coaching your references, then branding yourself in the digital world of recruitment will help you validate your initial decisions.  This validation that the marketplace needs you and your value proposition helps you to have the necessary confidence in your story.

  • Discuss your resume with your references… does your story capture the real YOU? Have you missed any key bits of supportive information?
  • Use LinkedIn, your “digital footprint,” to pull interest in you to your Profile, and to push your message out to the marketplace through your network of contacts and Group activity.

DISTRIBUTION NETWORK

 The next two steps, initial research and pulling together your initial contact list are in place to create focus to your efforts…  What are the trends in the market that are attractive to you, and which target organizations are most needy of your value proposition?  Your evolving contact list will take you through the A-B-C’s of networking and the development of your distribution channels…

  1. Start with people you already know or have reason to “should know,” as they are the most likely to be receptive to your initial efforts.
  2. As you develop your network, identify key bridge contacts that can give you specific information or introduce you to key decision-makers and hiring authorities.
  3. Critical to your success is building relationships with people who can influence your hiring. This ‘must see’ list of influential contacts and hiring authorities is the epicenter of your job search campaign!

YOUR CAMPAIGN LAUNCH

 Have an implementation strategy and stick to your plan.   Your Personal Marketing Plan should evolve as you progress in your job search. I would recommend early on in your search you attend several events where other job seekers hang out. These are great places to meet new people, develop and practice your elevator pitch, and get some support.

However, within 6-8 weeks you want to begin moving AWAY from those kinds of events to places where potential employers and people close to potential employers hang out. The former of these events will usually be free.

The latter may cost you something. That’s why you want to work out the bugs in your verbal and printed “brand image” in the early stages of your job search. So you can be more effective and efficient when you implement your PMP. Yes, this means you will say “no” to some things.

You want to be strategic!  Remember that an occasional job search is the most predictable part of your career-long strategy!

Critical to the efficiency and productivity of your campaign is the regularity and frequency of the activities you are willing to commit to, and the uses of your time, that will create top-of-mind awareness of YOU (the product) in the desirable or chosen marketplace.  In other words, what are you willing and able to commit to to get HIRED!…to LAND your next right employment?

READY… The first seven steps of the 12-step process are there to prepare you to be successful in a job search campaign.  You are READY!

AIM… Steps five, six, and seven are there to help you focus your efforts.  You’re ready and have your targets in sight… you have the correct AIM!

FIRE… Anyone can pick up a weapon and fire it… most of us can push the button that launches a missile.  But the practiced, prepared, and confident marksman is the one most likely to have the skill to actually hit their target!

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From Our LINKEDIN Primer: Task#2… Building Your Network

Your Career CompassOn Thursday, December 15th,  our session will take a look at Turning Opportunities into INTERVIEWS.  we’ll focus on telephone skills/ scripting, call reluctance, and appropriate follow-up… all wrapped around your ‘value proposition’ for a specific job and networking your way to the decision-maker, the hiring authority.

THIS is what most job seekers call ‘an active job search…’ and is why this is STEP TEN in our Process.  HOWEVER…

This week, our session on December 8th, our focus will be on PMP implementation issues that help us to identify opportunities in the Other Job Market.

If an individual is under-employed, seeking a change, or actually unemployed, they must be visible to potential employers who are seeking their services.  Creating this visibility is strategic, personal market planning and execution—it can be marketability without rejection!  Remember…

 Personal Marketing is a contact sport.

The one thing you’ll need to know, and understand HOW to execute, for the rest of your career…

Never be a job-hunter again!!!  It’s OK to be an interested, available and highly marketable professional.  Always seek a good CAREER “FIT.”

TASK#2  Developing your Network

As you develop your personal LinkedIn prowess, specifically in this area of contact development, you will notice how your available network dynamically grows and becomes more focused.

  1. Start with the ‘low hanging fruit…’ Get skilled at the invitation process and get to your ‘tipping point’ of contact count, as quickly as possible.   Go for employees of Companies you have worked for in the past, your school alumni, and existing friends, family, and Business colleagues.  These are most likely to accept your invitation to connect.
  2. As your second level of connection grows, begin to invite MORE business/professional colleagues, customers, and vendors–those related to your career objectives!
  3. As your first level connections grow in excess of 300, begin to be more selective with your invitation process… When you can focus on contacts who are well connected, themselves, you will find LinkedIn to be a very effective ‘road map’ to efficient networking.

Remember, network development is a career strategy, not simply a job search tactic.

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Please SHARE this Post with a friend or two that you think may benefit from the information and interaction…

Come prepared to practice your telephone presence.   YOUR “PRE-session HOMEWORK” is to increase your first level contact list on LinkedIn by TEN NEW individuals… and add ONE NEW GROUP to those you have already chosen.

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Thank you for your response. ✨

 

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Think INSIDE This Box!

Your Career CompassFor the next two weeks, we’ll be looking at interview strategies and tactics.  Many people rely on their communication skills and basic research to get through an interview… It’s so much more than that…and it is different for everybody!

Thursday, October 13th... Closing The Deal I,  interview strategies plus MoneySpeak, including PRE-Offer negotiation.

Pilot OnboardOften, a skilled communicator who thinks quickly on their feet must learn to limit themselves, to stick to their message!  The opposite is true for the terminally shy… they may be researched and prepared, but must learn to make their points effectively.

The Three Phases of Every Interview

 There are three things that must be discussed in every interview:  First, the Candidate, a discussion usually conducted in the past tense to assess experience, knowledge, and skills… do they meet the potential employer’s REQUIREMENTS?

Second, the job itself.  Beyond meeting requirements, each Candidate must be judged for their potential to meet EXPECTATIONS.  As important, will the Candidate “fit in” on the team and Company culture?  This discussion occurs in the future tense… very obvious transition in a “good” interview.

Last, but certainly not least, is the quality of FIT.  While this is the most subjective and dysfunctional part of the process, it is where both sides must come together for a desired outcome.  When both sides like and find the other to be attractive, a “right” employment opportunity can result.  This is also where the QandA can become more defensive in nature.

Research the company/position

 Second level research will help you to identify attractive companies.  But, this is third level (in-depth) research.  Learn as much as possible about the company, the position and the individual who will be conducting the interview.

Your research goals ought to include developing information about the company’s products, people, organizational structure, successes (and failures), profits (and losses), capital spending, strategic plans, philosophy and labor climate. Showing your knowledge of some of this information can give you added credibility over other candidates interviewing for the job.

 Use the following research strategies:

  • Research the company web site, looking for information relative to your function and level… a company’s financial and annual reports can provide clues to their stability and market share. Don’t forget directories, trade journals, the “business press,” and databases of articles and other news.
  • Ask a friendly recruiter, business acquaintance or stockbroker what they know about the company… and by extension, call people with whom you have networked and ask what they know about the company and/or individual conducting the interview.
  • Check with the local Chamber of Commerce or Better Business Bureau.
  • Call the company directly; request a sales brochure, annual report or other company information. Companies have to market themselves, too, you know.

Once your basic research is complete, you must next identify how your abilities, experience and expertise can meet the needs of the interviewer, the company and the job.  This point cannot be over-emphasized.

It is the company’s needs that you must fill, not your own.  Surprisingly, however, by meeting the company’s needs, your needs also will be met.

 Your VALUE PROPOSITION

Prepare for your interviews (and networking meetings) by fully understanding the value you bring to a potential employer and hiring company.    Incorporate portions of this information into your interview responses, or use some of the material in your interview closing remarks.  Tell them why you are good at what you do!

ANSWERING QUESTIONS EFFECTIVELY

 The key to being successful in an interview is to answer each question well, with strong content and credible delivery. To do this, you must anticipate and practice what to say, display confidence and enthusiasm and show that you have a positive attitude. The way you deliver your responses can be just as important as what you say.

Look directly into the interviewer’s eyes; give short, crisp, smooth answers that don’t sound memorized.  Put energy and ‘texture’  in your voice.

Consider one of the following guidelines in answering questions relative to your communication strategy…

  • ANSWER the question.
  • Highlight strengths, giving examples as appropriate… plays to behavioral interviewer style and tactics. Minimize weaknesses.
  • At least address the issue of the question before
    • Blocking
    • Turnaround
    • Answering in your terms
    • Confronting or changing the subject!
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Good CONTENT To GREAT RESUME

Compass-seaLYou’ve had a great career, and you’ve ‘captured it all’ in your resume.  But, the average time human eyes scan your resume is around 20 seconds before the  ‘YES-No-maybe judgment’ is rendered.  And in the digital world of recruitment, Automated Tracking Systems (ATS) are even more ruthless in their time management.  Therefore, you should get rid of as much excess material as you can in a resume and only keep the stuff that employers want to see.

THE Careerpilot will always encourage you to ‘write for the reader,’ giving them what they need to read to make the most positive recruitment decision about you.

Thursday, September 15th… The Anatomy of a GOOD Headhunter, an exploration of the third-party recruitment world.

Pilot OnboardLess is more in this case, because every bit of relevant information supports your personal brand and the ‘story’ you have to relate regarding your candidacy. You need to strike the right balance between just enough data to pique someone’s interest and leaving the hiring manager(s) wanting to hear more of your story in an interview. Take your current draft resume first to good CONTENT, then on to becoming a GREAT RESUME.

Power up your resume draft by acting on your awareness of the following issues:

  1. CONTACT INFORMATION

Search engines have a blind eye toward header and footer data within a document, so make sure your contact information is the first readable data in your resume draft… after all, the best ‘unique identifier’ of YOU in any database is your name and contact info!  Simplify your contact information as much as possible.

  • City, State and zip code is all the address you need.
  • You only need to provide one phone number, and it’s the one that you access most regularly. You want to be available during career transition.
  • Create a branded email address for your career strategies.
  1. Objective Section

The ‘traditional’ objective section of a resume does not say anything about your story.  “Seeking a challenging and responsible role within a growth motivated and customer centric organization… one in which my personal growth can be in sync with Corporate objectives.”

Gag me with a spoon!

 Rather, consider drafting an ‘executive summary’ of your value which contains the following elements of ‘your story:’

  • A clear positioning statement, with defining keywords, to clarify your value proposition relative to an organization’s needs. Avoid generic positioning when going after a specific opportunity!
  • A Qualification Summary covering the depth and breadth of your experience, skills, and knowledge… your uniqueness that differentiates you from ‘one of those…’ and a brief statement regarding your personality and work habits.
  1. Unrelated Experiences

Include only relevant information regarding your previous work experience. If you worked as a car salesman for six months and the attractive opportunity is for an entry-level IT position, you can exclude any use of vertical space for positions that have nothing to do with IT work… That said, cover all chronological gaps.

  1. Fluff Words

Fluff words are descriptive, qualitative or partial terms that recruiters do not want to see.  Remove the fluff, and other ‘corporate-ese,’ to leave only concrete examples and relevant information about how your work experience prepared you for this given opportunity.

Your networking approach should get interested parties to request your resume. Let your resume lead interested parties to your LinkedIn Profile. 

      5. Typos and Grammatical Mistakes

This should be common sense, as even one misspelled word shows you lack an attention to detail. Have a grammar-gifted friend or colleague, one who is aware of your industry, or functional-specific language,  look over the document to catch any typos or grammar mistakes.

On a related note, be aware of ATS protocols regarding common cosmetic treatments within your resume draft. 

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Did you say OTHER Job Market?

Your Career CompassIn every marketplace, there are buyers and sellers.  In the traditional job market, the one that our Department of Labor measures for us, job seekers are the sellers and their potential employers are the buyers.  The commodity is productive work and the competition is fierce.

It doesn’t matter if you are an operations manager, an internal HR professional, senior finance executive, or a key player on the IT team—ANY experienced and valued professional job seeker—ALL want to become a valued partner in the business of their next employer.

Thursday, August 18th… Embracing The OTHER Job Market, our introductory and overview session in which we discuss the entire 12-step M.A.P. and The Pilot’s basic assumptions and philosophies of career transition.  New-comers and tire-kickers welcome!

Pilot OnboardEveryone wants a voice in strategic decisions and to be included in ‘the conversation.’ To truly be included, you need to be invited. And you will only be invited if you are seen as absolutely essential to the TEAM.  Remember, team player and team leader CAN BE interchangeable terms.

In the OTHER Job Market, buyers and sellers hold equal responsibility for the recruitment process.  When employers have a need for someone to fulfill a specific role, often the most desired candidates are employed individuals with the credentials they seek.  Thus the employer must sell their Company to potential employees in the marketplace in order to attract the best of the lot.  Once identified, they simply select their choice and buy their services.

On the other hand, if an individual is under-employed, seeking a change, or actually unemployed, they must be visible to potential employers who are seeking their services.  Creating this visibility is strategic, personal market planning and execution—in can be marketability without rejection!

Personal Marketing is a contact sport.

The Evolution of a JOB…

NEED IDENTIFIED

 

 Replacement jobs often redefined. No definition to a new need. No competition
WORK ANTICIPATED

 

 Discussion leads to decisions  on JOB definition Often job parameters are set based on market feedback
JOB REQUISTION WRITTEN AND APPROVED

 

 Job Requirements must be defined… expectations creep into the recruitment process Int candidates often get priority in employment process
JOB is “open”

 

 Job Requirements are often refined based on market feedback Int and ext candidates compete for the same jobs
JOB is published

 

 Job requirements and qualifications define the screening process MAX competition!!
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INTERVIEW STRATEGIES That Help You Win!

Your Career CompassEleven out of twelve steps in our job search process are aimed at obtaining interviews and performing well in them.  It is at that point ‘selection interview,’ a potential hiring manager decides if you are right for the job, and, just as important, it is your time to evaluate whether the job is right for you.

 

Thursday, August 4th… Closing The Deal I, exploring interview strategies, including MoneySpeak and PRE-Offer negotiation.

Pilot OnboardMost interviews follow a predictable format, with steps that both the interviewer and applicant follow to decide if both will benefit from working together.  The best interviews are ones in which both participants are equal and can have a mutually beneficial, interactive conversation regarding the opportunity at hand.

While I do not like to use the word “normal” as applied to any interviewing process (too many variables), I do encourage any job seeker to come into any interview with a strategic approach… Think of an interview as the natural extension, the successful result of your effective networking.

Many networking conversations actually become screening interviews, where influential contacts are assessing your qualifications, skill sets and experience relative to an opportunity at hand.  “Perfect practice” of the basics builds the confidence necessary to perform well in formal job interviews.

  1. Appropriate and productive networking TO an employment opportunity, coupled with supportive research, will allow the job seeker a solid notion of FIT going into the interview… How does their value proposition meet the employer’s needs?
  2. A couple of well thought out questions, asked in those first few minutes of the interview, will confirm that notion of FIT… and set the job seeker’s approach to the ensuing Q&A.
  3. Understand and be prepared to apply the guidelines of answering questions effectively…NO NEED for the memorization of anticipated questions!
  4. BE PREPARED to address money issues at all times, right up to your actual acceptance of the offer… Step #12 in all its glory.
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What IS The Next Right Opportunity For You?

Your Career CompassJust as the competent sailor must select their destination in order to have a successful voyage, so must the productive and efficient job seeker know what is a right work opportunity to identify, proceed toward…and secure!  While this seems like an incredible over-simplification, mere ‘common sense,’ it is knowledge that eludes most unemployed people.  You see, when you’re employed you tend to assume that your employer will help you to navigate those ‘next steps’ in your career.

Ah, but when you’ve lost your job, your fellow employees, and your employer… WHOA… the rules seem to have changed!

Pilot Onboard

While the sailor’s journey could be defined by its destination, his success is determined by the course he selects, and, most significantly, having an appropriate ship to make the passage as smooth as possible.

In Steps #1 and #2 of our 12-step process we learn to assess (know the features of our ship) and set our objective (select our destination and course) so that we can develop a GREAT Resume, one that allows our future employer to help navigate our journey, thus we embrace the OTHER job market!

Right Resources for An Effective Search

In Steps #3 through #7 we assemble supportive ‘tools and resources’ for the job search ahead (a competent sailor ‘provisions’ his ship for the journey)… the most important of which is having a plan, a Personal Marketing Plan (our charted course to get us to our destination)…which is Step#8.

3. Develop Personal Marketing collateral materials (Resume, etc.)

4. Test Market with References

5. Branding via social media (LinkedIn ‘footprint’)

6. Basic market research to determine trends and targets

7. Determine potential marketplace (your initial contact list)

8. Develop your PMP (chart your course)

Eight out of your 12 Steps and you haven’t even left the harbor yet!